Shift Control Media’s  original branded games for the Coca-Cola “Happiness Factory ” online environment won a Silver Pencil in the gaming category at Tuesday night’s first-ever One Show Entertainment Awards.
The One Show awards are designed to “pay tribute to creative branding beyond mere product placement,” according to One Club C.E.O. Mary Warlick. Winners were announced at a gala ceremony  at the Paley Center for Media in Los Angeles on October 7.Sponsored by the One Club for Art & Copy , The One Show is the most prestigious U.S.-based awards competition for advertising and design. In addition to the One Show, which honors traditional print and broadcast advertising, One Show Entertainment joins One Show Interactive and One Show Design in the One Club’s portfolio of juried competitions. It was inaugurated this year to recognize outstanding creative achievements by brands and marketers in the realm of entertainment.
The Silver Pencil joins an impressive set of honors Shift Control’s “Happiness Factory” games have received since being launched in over 40 markets around the world this past spring. In May the games won the 2008 Webby Award in the category of Interactive Advertising—Games and Applications. The entry also won the Webby’s People’s Voice Award in the same category, in which online visitors from around the world voted for their favorite Webby nominees. The following month, the work took home a highly coveted Cyber Lion at the Cannes Lions International Advertising Festival in Cannes, France.
“Winning a Silver Pencil against some great branded game entries is a great culmination for this project,” says Shift Control President and CEO Tim Zuckert. “We’d like to acknowledge the wonderful collaboration that we had with the marketing executives at Coca-Cola and the team at its digital agency, AKQA, that made this possible, and we’re deeply grateful for the opportunity they gave us to work on this project.”