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  • PayPal Survey Reveals Why Canadians Abandon Online Purchases

24th June 2009

PayPal Survey Reveals Why Canadians Abandon Online Purchases

PaypalToronto – A PayPal survey released today revealed that over half (56 percent) of online shoppers have abandoned their online shopping due to higher than expected shipping charges. The average cost of abandoned goods in Canadian shopping carts is C$156.

The need to be more up-front about the entire online shopping process is of critical importance since almost all the shoppers had the intention of buying the product if their needs had been met. Only three per cent of Canadians (it was the same for Americans) said they had no intention of purchasing the item online after filling up the cart and proceeding to the checkout.

“Transparency is increasingly important to buyers,” said Darrell MacMullin, country manager for PayPal Canada. “One of the main reasons people click on the checkout button is to get information that is not provided by the online merchant such as shipping costs and other important fees such as cross-border duties and handling fees. To reduce cart abandonment, merchants should provide this information sooner in the checkout process.”
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24th June 2009

Wemuv Promotes Healthy Lifestyle While Keeping Kids Connected

WeMuvHamiltonWeMuv is the new virtual world travel adventure game and social network that keeps you on the Muv! Developed for kids ages 6 and older, WeMuv promotes a balanced, healthy lifestyle while having fun with the technology and gadgets that keep kids excited.

The online multiplayer game promotes physical activity via the use of a specially encrypted pedometer. Kids play the adventure game online but in order to advance to new levels and have their WeMuv character stay healthy, they must leave the computer and engage in physical activity while wearing their pedometer. By getting Muv-ing kids earn steps on their pedometer but they never know how many steps they’ve earned until they upload their pedometer at the WeMuv site. The step “currency” they’ve earned can then be spent to unlock new adventures, advance to new levels and buy nutrition to keep their WeMuv character healthy.

“WeMuv creates what most parents want, balance in their children’s lives and healthier lifestyle habits” says WeMuv Co-Founder and CEO Lisa Savelli who is a family therapist, anti-bullying expert and celebrated children’s book author. On the WeMuv online platform kids travel throughout the real world online and learn about other countries and cultures, making new friends and sharing positive interaction all with the safety and security of parental controls and limits.
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24th June 2009

Corel Wins 2009 Microsoft Global ISV Consumer Partner of the Year Award

CorelOttawa – Today, Corel Corporation announced it has been selected as a 2009 Microsoft Worldwide Partner Conference Awards winner as Global ISV Consumer Partner of the Year. The company was chosen out of an international field of top Microsoft partners for delivering market-leading customer solutions built on Microsoft technology.

“Corel employees share a passion for finding new ways to expand our customers’ creative possibilities, so we welcomed the opportunity to work closely with Microsoft throughout the development cycle for Windows 7,” said Jimi Duff, Senior Director, Strategic Alliances and Partnerships for Corel. “It’s an honor to receive this award as our team is working on all-new creative products that will showcase the benefits of Windows 7 and Windows Touch and provide consumers with more natural, interactive and enjoyable user experiences. Paint a picture, make a movie, share your snapshots – Corel’s software can help make your PC the creative center of your home.”
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24th June 2009

iStockphoto Debuts New Search Technology and Image Collection

iStockphotoCalgary – A recent survey of more than 28,000 iStockphoto customers found that search and quality of collection are two of the top reasons for choosing iStock. Enter Best Match 2.0 and the Vetta™ Collection. The Best Match algorithm provides more relevant results and saves people time when searching. Seventy-eight percent of customers found it reduced search times — 20 percent of those said search times were reduced by more than 50 percent. Vetta is a collection of top-quality iStock images hand-selected for exquisite art direction and intelligently executed concepts.

“Part of why we remain the microstock market leader is because we challenge ourselves to do two things: keep iStock’s collection the highest quality in the world, and help customers find the right files faster,” said Kelly Thompson, COO of iStockphoto. “By improving search efficiency and relevancy with Best Match 2.0 while launching the high-caliber Vetta Collection, we’re again improving the customer experience.”

Best Match 2.0

Best Match 2.0 is a new proprietary search technology. As it constantly learns from customer behavior, the advanced algorithm returns some of the most accurate and relevant search results in the industry.
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