Toronto – Roundhouse Interactive  (new site under construction) has taken the first step towards the release of the first player-developed console game with the launch of The Game Cartel . 
The Game Cartel is the world’s first demographically driven game development co-operative. Utilizing a web portal and a fee-based membership; the Game Cartel empowers gamers and other interested parties alike, to develop next generation games for the retail market. Roundhouse Interactive President, Mike Montanaro says, “For less than the price of your average video game, users will have input into — and voting rights on — each and every aspect of game development, from genre through character development and game play.”
According to Roundhouse Interactive, The Game Cartel membership will also benefit from special “insider” offers from a select and growing list of partners and affiliates such as Alienware and HiTech Tattoos. In addition, every member will get their name listed in the credits and receive a copy of the final product.
Montanaro says, “Gamers are a very vocal group who pride themselves on knowing each and every detail of current and upcoming games titles. They are equally quick to decry the games they feel fall short of expectation. They take a sense of ownership in the games they play so it only seemed natural to give them a real voice in the games developed by making them a vested partner. I see it as a new direction for the industry, and a win-win situation for everyone involved.”
All member concepts submitted by the membership will be passed before an advisory board of industry professionals. All submissions will be reviewed to determine their viability and originality, selecting those that will go back to the members for voting and final inclusion in the game.
The membership will have exclusive previews of finished game play, be included in beta testing, and will get a special packaged version of the final game prior to the general retail launch scheduled just in time for Christmas in 2010.