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12th May 2010

Social Media and MicroBlogging Reflects on Business Partnerships

CNIE-RCIÉThere are some upcoming events whose registration deadlines are fast approaching. If innovation in educational technology is where your interests are focused, check out the Canadian Network for Innovation in Education conference which takes place this May 16-19 in Saint John, NB. Registration deadline is May 12th (that’s tomorrow). Another education-based conference which is rapidly approaching is ModSim World 2010, which takes place in Montreal this June 14 -17th. If you’re a freelancer, I’d like to remind you about FreelanceCamp which will be held at The Network Hub in Vancouver on May 29th.

Vancouver SIGGRAPH ChapterVancouver’s SIGGRAPH chapter has confirmed that there will be a very limited number of rush tickets available for the May 18th presentation of Designing Assassin’s Creed 2. If you missed out on buying an advance ticket, I recommend getting to the VanCity Theatre early for your chance at one of the rush tickets. There are still advance tickets available for the May 25th presentation of Alice in Wonderland – Creating Underland, which will be held at the Empire Theatre.

Tungle.meWhen Vancouver’s Boris Mann recently tweeted that he’d like to see an integration between social CRM product BatchBlue and appointment scheduling application Tungle, both companies were there to hear it.

Start-up investor Boris Mann uses both services to help run BMann Consulting, and as “BatchBook and Tungle have become my go-to tools for contacts and calendaring,” says Mann, Boris Mann“Individually, they’ve both been impressive with their customization and integration capabilities, so I thought it would be really great to see them work together.”

Mann’s brief Tweet suggesting a dream of product integration became a reality as the two companies traded a few more Tweets and phone calls and joined forces to make it so. By the time a second BatchBook customer tweeted about a possible BatchBook/Tungle connection just a few days later, talks between the companies were already well underway.

“BatchBlue does a terrific job of pulling together a complete social profile of contacts and shares our vision of connecting the dots in the social graph to bring people together for meaningful conversations,” said Richard Zeidel, Vice President of Strategic Alliances for Tungle. “The Tungle.me integration with BatchBook makes a lot of sense because now, businesspeople can easily view their contacts’ availability and schedule meetings right within the same tool they use to manage their contacts and conversations.”

The Tungle product was a good fit from Rhode Island-based BatchBlue’s perspective as well, and something they knew their customers would love. The fact that the deal was sparked on Twitter underscored both companies commitment to using social media tools in new and exciting ways.

“When we discover a cool product, we want to share it with our customers. And if we hear a great idea coming in via Twitter or other social media channels, we’re definitely quick to explore it,” explains Pamela O’Hara, President of BatchBlue Software. She added that the BatchBlue On-Boarding Team was already using Tungle to schedule consultations with customers. “We took it a step further and integrated the Tungle.Me scheduling widget into BatchBook. Now, the BatchBook/Tungle integration makes scheduling meetings as easy as pushing a button.”

Tungle also just announced a WordPress Plugin – and yes, it just popped up on Twitter. Literally. This is an edit to the orginal post, so that I could get in the news about the plugin. According to the plugin’s description, Tungle can now instantly become an integral part of your blog and facilitate the connection between you and your audience.

The benefits to bloggers are wide reaching. For example:

  • An entire team can be set up with personal scheduling pages to make it easy for readers to book time with them.
  • An organization of more than one publisher, all working from different locations, can easily get the entire team on Tungle.me.
  • New contributors can instantly be brought into the scheduling loop.
  • Issues of double bookings and time zone mishaps can be handled easily, at no cost, and in a way that really helps bloggers save time for the important stuff – creating content.
  • Bloggers can gain back all lost productivity due to back-and-forth emailing and phone calls of trying to find a time to meet, all without leaving their blog space.

CanadaThe Government of Canada has formally unveiled its national consultation process for the new Canadian Digital Economy plan. Aimed at building consensus among governments, the private sector, academia and the Canadian public in developing a digital economy strategy for Canada, the development of this strategy was outlined in both the government’s Speech from the Throne and Budget 2010, with its goal set as positioning Canada for leadership in the global digital economy.

The announcement was made jointly by the Honourable Tony Clement, Minister of Industry, the Honourable James Moore, Minister of Canadian Heritage and Official Languages, and the Honourable Diane Finley, Minister of Human Resources and Skills Development at the Canada 3.0 Forum in Toronto.

“Canada can and should be a leader in the global digital economy,” said Minister Clement. “Now is the time for the private sector to step up and contribute their ideas for a digital strategy and, when that strategy is in place, to implement the plan.” Read the rest of this entry »

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