27th May 2010

Today We Honour, Share, and Learn

Vancouver’s Genius Factor Games has published a seven point article laying out the company’s current and future involvement with the social media culture. The seven points denoted in this article can easily provide a starting point for any company who has not yet plunged into the massive and constantly changing world of social media. While I encourage you to visit the Genius Factor Games blog to read the article in its entirety, here are the seven points the company raises:

1. Connect With Players
2. Leverage Technology
3. Connect With Customers on their Terms
4. Word of Mouth/Viral Marketing
5. Connect with Investors and Strategic Partners
6. Lead the industry forward
7. Encourage Positive Change

UbisoftUbisoft Canada has announced that several of its upcoming titles will be featured at E3, along with several yet-to-be-announced titles from across the Ubisoft network. Games exhibited at the Ubisoft booth will include the highly anticipated Assassin’s Creed™ Brotherhood, Shaun White Skateboarding, Tom Clancy™ ’s Ghost Recon Future Soldier™, the next iteration of the blockbuster franchise Driver®, and many other titles that are yet to be announced. Ubisoft’s website will host select information sent directly from Ubisoft’s booth at E3 as well as the press conference, giving fans access to exclusive interviews and trailers of Ubisoft games.

To kick-off its E3 activities, Ubisoft will host a press conference at the Los Angeles Theatre on Monday, June 14, 2010 at 5 pm (doors open at 3.30 pm). Ubisoft is thrilled to announce that Joel McHale, star of NBC’s “Community” and E!’s “The Soup.” will return as the host of its E3 press conference. The press conference is by invitation only to Ubisoft partners, investors, retailers and select media. Attendees will be treated to live demonstrations of Ubisoft’s upcoming releases and special guests in this not-to-be-missed event that will set the tone for one of Ubisoft’s most impressive line-ups to date. Toon Boom

Toon Boom Animation has put many of their creative software titles on sale – check out their limited time specials – they will be ending soon. Also available today is a very cool “how-to” article on rotoscoping for beginners – a process that could even help me make an animation, and I definitely can’t draw.

Electronic Arts Inc. and Black Box Studios have announced that Need for Speed™ World, the massively multiplayer online action racing game, will go live on July 20, 2010. Need for Speed World thrusts gamers into an enormous, socially-connected white-knuckle Need for Speed experience featuring an all-new power-up system and deep RPG style progression. Need For Speed World

Beginning July 20th, Need for Speed World will be available as a free client download, which will give gamers a taste of the action with access to all races, pursuits and career progression up to level 10.

Players looking for the ultimate experience can purchase the Need for Speed World Starter Pack which includes a credit for $20 worth of SpeedBoost, full access up to level 50, a bundle assortment of power-ups like Nitrous and Traffic Magnet to help you get started, and an exclusive limited edition vehicle – all for MSRP $20.00 (*Conditions and restrictions apply. See details at point of purchase). Owners of the Starter Pack also get the added benefit of being able to purchase items like power-ups, double XP periods and even rental cars starting at just a few cents.

Players who pre-order Need for Speed World will have a one-week headstart to the game on July 13th, Need For Speed Worldwith increased Rep (XP) gain for the duration of the headstart event and guaranteed access to all upcoming Need for Speed World beta events. Finally, players will also be able to reserve their driver names in advance of the game going live and have VIP status permanently displayed in their driver profile. Pre-orders are available now at EA’s Online Store or at participating digital retailers nationwide.

Need for Speed World brings together best in class action racing with an unparalleled social experience. Players can compete against any one of their friends, family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits across 150 miles of sprawling open world. Need for Speed World combines new content with the most popular cities from Need for Speed Most Wanted and Need for Speed Carbon to create the biggest, most exciting race world ever released in the Need for Speed universe.

TransGamingLos Angeles-based Riot Games have announced that they are working with TransGaming, Inc. to expand their debut title, League of Legends™, and releasing a version for the Mac that will be available for download this summer. The new Mac version of the session-based online multiplayer strategy game, powered by TransGaming’s Cider™ Portability Engine, will bring millions of Mac owners the same fast-paced gaming action that more than one million PC gamers have enjoyed since the game launched in October, 2009.Cider Portability Engine

“Millions of gamers across the world are accessing their gaming content on Macs but until now they have not been able to play League of Legends,” said Brandon Beck, co-founder and CEO of Riot Games. “The first competitive phase of the game will be kicking off this summer, and we’re excited that Mac gamers will also be able to participate and have a chance to vie for top prizes.” Read the rest of this entry »

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