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10th October 2010

Largest Ever Digital Research Project Reveals Canadian Digital Lag

tnsglobalThe largest ever global research project into people’s online activities and behaviour – Digital Life – was released today, Digital Day, by TNS, the world’s largest custom research company. Covering 88% of the world’s online population through 50,000 interviews with consumers in 46 countries including all of the BRICs (Brazil, Russia, India and China), the study reveals a number of very significant findings and provides indicators for the future of the world’s online behaviour.

Core data from the study is being made publicly available via an interactive website, with TNS providing more detailed reports and breakdowns to its clients. Digital Lifestyles

“This study covers more than twice the markets of any other research of this kind. So, it will really allow us to determine Canada’s position in the online world.” said Michael Ennamorato, TNS Canada’s Managing Director. “Plus, we have taken the research to the next level by going beyond basic behaviour to provide more detailed data into attitudes and emotional drivers of that behaviour.”

A main take-away is that when it comes to online behaviours, Canada, despite being a mature market with advanced infrastructure, is being hopscotched by the rapid growth markets:

* Canada lags in digital engagement. When looking at behaviour online, rapid growth markets such as Egypt (56%) and China (54%) have much higher levels of digital engagement – that is, they are more active with the technology – than mature markets such as Canada (37%), Japan (20%), Denmark (25%) or Finland (26%). Read the rest of this entry »

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10th October 2010

Voices.com Releases Educational and Interactive Webinars

voicesVoices.com has released its newest educational offering, Voices.com Webinars. Webinars produced by Voices.com feature top voice over consultants and industry professionals with how-to sessions in one convenient place.

Stephanie Ciccarelli, co-founder/CMO, hosts the interactive webinars and Scott Lumley, Job Postings Manager, moderates the much anticipated virtual events. The company’s webinar series offers free on-going training for those new to voice overs or those looking to learn more about the industry and about Voices.com. The hour long webinars are designed to educate, entertain and engage the listener, allowing them to participate live during the event and ask questions of the experts on the line.

‘I’ve found our webinars to be incredibly useful and informative for our subscribers and even our staff. It seems like every time we get someone to join us and share their knowledge, I learn something new,” Scott Lumley says. “We’ve had people join our webinars and freely share so much information that it becomes a problem trying to remember it all. That’s why we provide audio recordings of the webinar material.’’

Broken into two parts, participants receive a half hour filled with pearls of wisdom from industry professionals followed by a half hour question and answer period. Registered users of Voices.com and their fans on Facebook are informed of these opportunities in advance and can call in to participate on the live webinar. Audio recordings of the webinar are then emailed to those who registered to enjoy again at their convenience.

An archive of all free webinars has been made available and is frequently updated for anyone who can not make it to the live events. Mobile users can subscribe to Voices.com’s webinars via iTunes.

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