ChinaJoy  is the hallmark gaming industry show in mainland China. It is the best attended show with all the major market players exhibiting, speaking and networking at exhibition halls, business conferences and dinner receptions. Every year the show is visited by over 100,000 visitors (over 140,000 in 2010 event). In 2010, 17,105 professional visitors walked in the show.
There will be a Canada Pavilion at the Business-to-Business (B2B) Section of ChinaJoy 2011  co-organised by the Consulate General of Canada in Shanghai , the Alberta Beijing Office , the British-Columbia International Trade & Investment Representative Office East China , the Ontario Shanghai Office , and the Québec Government Representative Office in Shanghai .
Canadian game companies are welcome to join the pavilion either by presence at the booth to meet with visitors or to do a catalogue show. There is no cost to join the pavilion however the companies are responsible for their travel expenses.
Apart from the show, ChinaJoy also includes three major conferences: China Game Business Conference (CGBC), China Game Outsourcing Conference (CGOC), and China Game Developers Conference (CGDC). Interested companies can register online at ChinaJoy’s official website.