My sincere apologies to Good World Games  – with the massive amount of SIGGRAPH 2011  emails being fired back and forth along with tasks on our to-do list, I completely missed this press release. 
Good World Games was founded in Toronto last year with the goal of creating socially conscious social games. Now based in Liberty Village, we are building a movement dedicated to helping important global causes through fun and educational games offered to a wide and engaged audience.
The studio’s first game, MyConservationPark  is an innovative, planet-friendly social game allowing players to nurture their own virtual wildlife preserves based on real threatened species and habitats, while directly supporting non-profit organizations such as The Dian Fossey Gorilla Fund , Sea Shepherd  and WildAid .
As the player, your mission is simple. You need to protect an endangered animal – your “hero” – from environmental and human threats while enriching the park with fauna and flora to create a sustainable habitat. Successfully conquer these challenges and balance the Eco-system and you will be rewarded with points and cash. Fail to do so and your hero and the Eco-system will suffer. When you purchase goods from the in-game store such as structures or animals, 15% of the revenue will be donated to our non-profit partners.