On September 28th, in conjunction with the official presentation of its fall television season at its Toronto head office, GroupeMédia TFO  took the opportunity to provide an update on the strategic shift that the organization undertook in January 2011. Both presentations were attended by representatives of Ontario’s Francophone community, the media, the public and private sectors, and GroupeMédia TFO’s partners.
The development and implementation of new technologies are having a major impact on the ways that GroupeMédia TFO produces and distributes media content. At the same time, these technologies are rapidly changing the ways that our audiences consume this content. For this reason, as part of its strategic shift, GroupeMédia TFO has implemented a new organizational structure that will let us continue to develop and produce relevant, quality content and stay close to and interact with our target audiences.
As Glenn O’Farrell, President and CEO of GroupeMédia TFO, explains, “We are implementing this shift systematically in all of GroupeMédia TFO’s areas of activity, to ensure that the entire process is smooth, relevant, and effective. This new strategic approach will unquestionably strengthen our role as the voice of Francophone citizens in Ontario.”
Members of the GroupeMédia TFO management team reviewed the work that has been done to implement these changes in their respective areas and announced the new initiatives planned for the 2011/2012 season.
In the area of content production, the team presented the following new initiatives:
- the introduction of Louis and Josée, the two new hosts for our flagship children’s program, Mini-TFO;
- Ruby TFO, a new Web/TV series for women age 30 and over, hosted by Nadia Campbell;
- an updated image for our flagship public affairs program, RelieF;
- screenings of 72 new feature-length French-language films;
- more applications (“apps”) for iPod, iPhone, and other smart phones, including Mini-TFO and Devine qui vient jouer? for pre-schoolers, and Animélo, a new game for kids ages 6 to 12, which will launch in November 2011;
- a redesign of the TFO web site (Winter 2012).
GroupeMédia TFO has now made social and other non-traditional media an integral part of its content-distribution and communication/marketing strategies. We are providing our content on as many different mobile platforms as possible, so that our audiences can access it wherever and whenever they like. We are also conducting major, targeted, viral-marketing campaigns and developing numerous partnerships to support our efforts to reach consumers more and more effectively, wherever they may be.
Our TFO Education branch has recently created the Prix TFO Multimédia à l’école (TFO award for multimedia in the schools), to recognize teachers who make successful use of TFO multimedia resources in their teaching strategies.
As regards operational innovations, GroupeMédia TFO is now connected into ORION, an ultra-fast network for sharing information on research and education. In addition, our increased use of cloud computing will soon provide greater flexibility for TFO web sites, and eventually for hosting other business sites.