Launched by award--winning mobile video game developer XMG Studio Inc., Fashion Star Boutique  brings the hottest trends from the runways of the fashion world and incorporates them into a seriously fun game for smartphones and tablets. Fashion Star Boutique inspires aspiring designers to create their own fashion line and manage their very own store.
Designed by the developers of the hit fashion application Style Studio: Fashion Designer, Fashion Star Boutique is the first sophisticated mobile fashion experience that encourages women of all ages to express their sense of self through fashion. This includes filling their boutique with beautiful creations and managing their stores according to realistic facets of the fashion industry. Fashion Star Boutique will be available for free download in Apple’s App Store as off May 23rd.
“Fashion Star Boutique is a fresh perspective on games targeted at the women’s market,” says Ray Sharma, founder of XMG Studio Inc. “The game builds upon the natural creativity of the player and inspires the user to be strong and independent – just like a real fashion store owner. Boutique proprietors can act out their passion for fashion while sustaining a meaningful hobby that stimulates their intellect.”
To fill their chic boutique, players can choose from a large number of dresses, jackets, mini skirts and more – all inspired by premiere fashion shows in New York, Paris and Milan.
Just like true designers, the players need to fuse customer requests in their designs to ensure success and secure bonus points. If the player successfully integrates the tastes of customers into their fashion line, rewards and additional content are unlocked. As the player advances, the designer unlocks more and more customers and learns about their individual tastes, styles and preferences.
Designed by fashion lovers for fashion lovers, Fashion Star Boutique represents the evolution of XMG’s hit property Style Studio, a winner in the Best Art Application of the 2010 Best App Ever Awards. With over 1.5 million design inspirations already created, Fashion Star Boutique will now allow fans of the game to show off their creations in a
whole new venue.
Future updates will include features to allow users to interact with each other and the creation of a Fashion Star Boutique community.