Ontario’s Information and Privacy Commissioner , Dr. Ann Cavoukian, is launching a video contest today to encourage better privacy and social media habits among people who enjoy spending time online. Make the Right Choices  – A Privacy by Design  video contest, calls on young Ontario filmmakers to produce a short video to educate Ontarians, and people all around the world, about protecting their privacy and how they can make the right choices online.
“Engaging in social media can be a very enjoyable pastime, but people’s perceptions of their privacy fall far short of reality, and they lack awareness of the potential ramifications. People can get fired for what they post, inflict pain on others by inappropriately sharing or cyber-bullying, and unknowingly interact with predators because they think social media is safe. It is not – you are not! One mistake, one bad move, can have a serious impact on you, your family, your education and even future career,” said Commissioner Cavoukian. “My hope is the contest will capture the imagination of young artistic minds and that they will develop creative educational messages.”
Privacy by Design, first developed by the Commissioner in the 1990s, seeks to embed privacy into the design specifications of information technologies, organizational practices and networked system architectures in order to achieve the strongest protection possible. It continues to grow at breakneck speed globally, having been recognized as the international standard for protecting privacy, and translated into 25 languages. Contest entrants are being asked to incorporate one of the 7 Foundational Principles of Privacy by Design  in their submission.
“It’s never too early to learn about the benefits of Privacy by Design in order to protect privacy in a positive sum manner – having social media and privacy together,” the Commissioner added. “The goal of our contest is to remind people to use social media sites wisely – posting information with their eyes wide open, and considering the potential risks.”
- 1st place: MacBook Pro 15-inch with Retina display and Adobe Premier Pro
- 2nd place: Nikon D3100 SLR Camera
- 3rd place: 32 GB iPod Touch
- People’s Choice Award: 8 GB iPod Touch
- Open to residents of Ontario, ages 18-30
- 12, 27 or 60 seconds of original material
- Videos must fall under one of the four categories:
- Stay in Control of Social Media
- Don’t be a Cyber-bully
- Stranger Danger
- Don’t Get Fired
- Incorporate one of the 7 Foundational Principles of Privacy by Design 
- Contest closes November 30, 2012 at 11:59 p.m. Eastern Time
For complete contest details, rules and regulations, please visit the Make Right Choices  website.