BCAMA Presents The Biggest Marketing Event Of The Year – VISION 2013: Explore the Crowd

^[1]The BC chapter of the American Marketing Association ^[1] (BCAMA) invites you to join them this Wednesday, May 22, 2013 for the annual VISION ^[2] Conference. This year’s conference has been restructured to provide more speakers and interactivity. Marketing professionals will learn from our well-renowned speakers and expert panel, network with other industry professionals and unwind at the Penthouse Party. This conference is about the participants…register now ^[3] and Explore the Crowd! VISION 2013 will be a full day of learning with expert speakers. Below is a sneak peak at the speakers and discussion topics.

Featured Keynote Speakers

Ryan Holiday ^[4] – Director of Marketing, American Apparel & Author

Topic: Trust Me, I’m Lying: Confessions of a Media Manipulator

Just how much of today’s news – even in mainstream media outlets – is controlled and distorted by blogs? In this talk, Ryan rips back the veil to expose the inner workings of our hyper-competitive media industry.

Ryan Holiday is a leading media strategist whose campaigns have been studied by YouTube, Twitter, and Google, and covered in Fast Company, Ad Age, and Gawker.

Doug Stephens ^[5] – Retail & Consumer Futurist; Founder of Retail Prophet

Topic: What’s In-Store

Doug is an expert on retail business strategy and he brings his wealth of experience and in-depth knowledge to your company. What are the latest trends within the marketing industry? How are demographic and technological shifts affecting your customer base?

Arguably the most influential retail futurist on the planet, Doug Stephens’ research and insights have helped major organizations understand exactly how mega-trends in demographics, economics, technology, and media are forever altering consumer/brand relationships and what they need to do to adapt and evolve.

Lyn Heward ^[6] – Director of Creation, Cirque du Soleil

Topic: The Creative Spark

In her magnificent keynote, Lyn takes you behind the scenes of Cirque du Soleil to explore the nature of creativity and innovation.

Montreal’s Cirque du Soleil is one of the world’s most innovative companies, and Lyn Heward is a major reason why: She shaped its performers, designers, and technicians into an artistic and commercial juggernaut.

Panel Session: Purple Cow Campaigns

We will share five or so outrageous marketing campaigns that the ‘expert panel’ can analyze. The session will address the how, what, and why of the campaigns. The experts will be asked to comment on whether or not they think the campaigns are effective and what they think the campaigns were intended to achieve. What experts will you hear from?

• Mike Rodenburgh – Ipsos ASI
• Tim Hassed – TELUS
• Adrian Scott – Go2 Productions

Spotlight Breakout Sessions

These smaller group sessions provide an opportunity for you to participate in discussing key industry trends and learn about how you can use existing tools to your advantage.

• Tamara Mendelsohn, VP of Marketing, Eventbrite

Topic: The Social Economy

• Mona Elesseily, Author, Search Engine Land

Topic: Site Tests You Need To Run Tomorrow

• Bob Humphreys, Country Leader, IBM

Topic: Three Mandates for New CMOs During Times of Change

WHEN: Wednesday, May 22, 2013

• 8:00am: Vision Conference
• 4:30pm: Speed Networking for Marketers
• 7:00pm: Penthouse Party

WHERE: The Fairmont Hotel Vancouver (900 West Georgia Street, Vancouver, BC, V6C 2W6)

For more event information please visit the VISION event page ^[2] or register now ^[7] and attend the marketing event of the year.