Market-leading social media management system developer HootSuite  plugs even more into its App Directory  today with the introduction of SurveyMonkey , the leading online survey and questionnaire platform, Chartbeat , the real-time web and analytics tool for publishers, and ContentGems  content marketing software. Built for business, the App Directory now features 55 popular tools and apps, including Instagram, YouTube, Tumblr, Evernote, MailChimp, Zendesk, Yammer, Statigram and more. Social media practitioners from the world’s largest brands, including marketers, publishers, community managers, market researchers, customer support teams, and agencies no longer have to leave the HootSuite dashboard to access these popular tools, increasing productivity and efficiency and avoiding having to switch back and forth between browser tabs. Instead users can manage their social media profiles, marketing campaigns, surveys and more within HootSuite.
HootSuite’s new apps improve the user’s in-dash experience in the following ways:
- SurveyMonkey (install now) : SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. As the world’s largest survey company, SurveyMonkey helps customers collect over 1.5 million online survey responses every day. The free SurveyMonkey app for HootSuite allows users to view a stream of surveys and results in real-time, including detailed survey summaries and responses, and also allows for easy distribution of surveys across multiple social networks from HootSuite.
- Chartbeat (install now) : The free Chartbeat app for HootSuite allows users to view real-time traffic and performance of site content providing the opportunity to share high-performing content to social networks for timely social amplification from HootSuite.
- ContentGems (install now) : The free ContentGems app for HootSuite allows users to view streams of content for relevant topics and interests, which can easily be shared to multiple social networks from HootSuite.
“At HootSuite, we’re constantly striving to bring our users access to the best and brightest new social networks and tools out there, making their social media efforts easier and more effective,” says Ryan Holmes , CEO of HootSuite. “Our latest partnership with SurveyMonkey is a great example of how we’re bringing two leading products together to improve the end user experience.”
“We’re very excited about this latest integration,” says Dave Goldberg, CEO of SurveyMonkey, “The ability to analyze sentiment from social streams right next to feedback from SurveyMonkey surveys is a powerful feature that allows HootSuite users to not only further engage with their social following, but make better data-based decisions.”
In the past year, HootSuite’s App Directory has saw a 554% growth in app installs, with the most popular apps having been added to dashboards 100,000 each. These apps are built to fulfill specific needs and requirements of HootSuite’s user base, which includes small businesses and non-profit organizations, as well as global brands like Virgin and Sony Music. The company has taken a user-driven approach to developing its product, constantly reviewing and prioritizing its public-facing Feedback forum  to determine upcoming integrations with the world’s growing number of popular social networks and tools. These new integrations empower HootSuite’s over seven million Free, Pro, and Enterprise users to reach broader global audiences and are available immediately to all.