Telefilm Canada  and the Canada Media Fund  (CMF) will be showcasing the versatility of creators who alternate between television productions and feature films at MIPCOM , the largest annual global market for entertainment content across all platforms. Following its success last year as MIPCOM’s Country of Honour, Canada will be spotlighting its productions to buyers from around the world during the event to be held in Cannes from October 7 to 10, 2013.
This year, MIPCOM is exploring the phenomenon of creators traditionally associated with feature films who are just as talented in television production in order to benefit from the small screen’s new golden age. Telefilm Canada and the CMF will be facilitating a panel on the topic at MIPCOM.
- Talent versatility as part of MIPCOM: The Listener, Call Me Fitz and 19-2 – MIPCOM will welcome the creators behind three Canadian productions who decided to alternate between film and television. A panel on the topic, hosted by Telefilm Canada and the CMF, will reunite several Canadian industry leaders the likes of Christina Jennings, chairman and CEO Shaftesbury Films (The Listener); Jocelyn Deschênes, producer and founder of Sphère Média Plus (19-2); Daniel Grou (Podz), director (19-2); Sheri Elwood, screenwriter and director (Call Me Fitz); as well as Michael Souther, executive producer and co-owner of Amaze Film + Television (Call Me Fitz).
- The multiplatform environment inspires versatile creators – It is increasingly difficult to distinguish between content designed for the big screen, television or the Internet. The CRTC recently unveiled that Canadians spend on average 28.2 hours per week watching TV shows. Furthermore, 34 per cent of Canadians watch television content weekly on the Internet.
“Canada is one of the most dynamic multiplatform content production centres in the world. The country creates innovative content that caters not only to Canadian audiences but also to an international public,” said Carolle Brabant, executive director of Telefilm Canada. “Our industry has enormous talent, and they benefit from the creative freedom that new multiplatform devices have to offer. The result: the development of creative content designed for audiences searching for fresh stories that they can consume when and wherever they want.”
According to Valerie Creighton, President and CEO of the CMF, “Canadian creators seek to engage Canadian audiences while reaching out to new audiences on any platform. Our industry knows how to compete in international markets with a winning combination of talent, innovation and know-how. Canadian dramas are resonating with audiences in several world market and Canada’s multiplatform youth products are unmatched elsewhere on the planet. We will be presenting seven leading Canadian youth productions during a conference session showcasing Canada at MIP Junior, MIPCOM’s world showcase for kids programming.”
The promotion of Canadian content at MIPCOM 2013—which includes a presentation of multiplatform projects, a panel, networking activities as well as communication and marketing strategies and a microsite  —was made possible thanks to the generous collaboration of a host of partners, namely the Canadian Tourism Commission, Entertainment One, PriceWaterhouseCoopers, Rogers Broadcasting, the Directors Guild of Canada and the Canadian Media Production Association as well as several of the provincial funding agencies