Via Press Release: In 2011 the Video Game Industry took in over $16 billion dollars, but despite women representing 45% percent of the game playing audience they directed less than 2% of the Games. In combination with the production company Autobotika, The Fine Young Capitalists , a Canadian-Colombian initiative, is running their first production round, allowing any woman to have a crack at creating a video game.
Any person who identifies as a woman can prepare a proposal of up to 1,500 words in length explaining their concept for a video game. Each pitch will be judged on originality, financial viability, level of immersion, fun, aesthetic and feasibility with the require budget. The top 5 proposal will be given to professional concept artists and writers to create a fully realized pitch document that they can use to sell the concept to 3rd parties.
These pitches will be placed online and voted on by anyone interested in supporting women in video game design, with the pitch that receives the most votes being made into a real game and digitally distributed for the entire world. Profits from the sale of game will be given to charity.
Anyone wishing to support the project or submit their work can get more information from the web site  on how to support this project, to watch videos explaining gender theory as it relates to video games, to learn about video game production and to learn about the people involved with TFYC.