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  • Shaftesbury and Youth Culture Launch Generation C-Focused Digital Agency shift2

2nd June 2014

Shaftesbury and Youth Culture Launch Generation C-Focused Digital Agency shift2

shaftesbury films incFurthering its growth as a multiplatform content leader, Shaftesbury has partnered with millennial agency Youth Culture to launch new digital agency shift2, a co-venture between the two companies. shift2 will create, manage and market digital content targeting Generation C on YouTube.  The new agency will specialize in creating and managing custom YouTube content for brands across reality, how-to and scripted programming. In addition to creating digital content, shift2 will employ proprietary YouTube software to research and develop targeted content-driven campaigns, optimize audience engagement and deliver measurable results. Read the rest of this entry »

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2nd June 2014

Mario Kart 8 Sells Over 1.2 million Units Worldwide Over First Weekend

Nintendo CanadaMomentum is spelled M-A-R-I-O K-A-R-T, and the Mario Kart 8 game for the Wii U console just launched around the world to global acclaim, earning some of the strongest review scores in franchise history, including becoming the 14th Wii U game to launch in North America with a Metacritic score of 85 or higher. Nintendo reported today that the game sold more than 1.2 million* total units across Japan, Europe and the Americas during its first weekend on the market.** Read the rest of this entry »

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2nd June 2014

Healthy Me Week Comes To Family Channel, Disney Junior And Disney XD As They Encourage Active Lifestyles Amongst Youth

Family ChannelFamily Channel, Disney Junior and Disney XD are emphasizing the importance of balanced lifestyles this week as part of the national Healthy Me Week campaign, an initiative promoting physical activity and proper nutrition for Canadian families. Partnering with Companies Committed to Kids (formerly Concerned Children’s Advertisers), NBA Canada, the Canadian Produce Marketing Association and print and broadcast media across the country, the three kids networks will play host to a wide range of programming that empower viewers and their families to develop healthy habits to improve their lifestyles. Read the rest of this entry »

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2nd June 2014

Telefilm Canada Announces Production Financing For 13 English-Language Lower-Budget Feature Film Projects

Telefilm Canada Telefilm Canada has announced its support for the production of 13 English-language lower-budget feature film projects (budgets of less than 2.5 million dollars) through the Canada Feature Film Fund. The total allocation for the selected projects for the fourth quarter of 2013-2014 is more than $3.5 million. Read the rest of this entry »

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2nd June 2014

Tomodachi Life For Nintendo 3DS Sets Your Mii Population Loose On Hilarious Adventures

Nintendo CanadaWhen Tomodachi Life is on, all bets are off. You, your friends and family – alongside some of the coolest people you can imagine – can star as Mii characters in this madcap hand-held adventure launching June 6 for the Nintendo 3DS family of systems. The only difference will be that now you will watch their lives unfold in sillier, entirely spontaneous and hilariously dramatic ways. Read the rest of this entry »

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