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MIPTV 2015: Canadian Digital Innovation Takes Viewer Experience To New Levels

movie orby [1]Four Canadian digital media companies will be among those in the spotlight at MIPTV [2]. Secret Location [3], Félix & Paul Studios [4], MiiScan [5] and Zandel Media [6] will showcase their latest innovations in immersive storytelling at the world’s largest TV and digital content market, which runs from April 13 to 16 in Cannes, France.

According to a study [7] (PDF) published by the Canadian Media Production Association [8] (CMPA) in March 2015, Canadian content creators are now producing innovative digital media to increase discoverability of content, and therefore reach new audiences that consume content on various platforms. Canadian productions are also garnering critical acclaim. On the international digital media stage, most notably, Canadian productions have earned seven International Digital Emmy Award nominations, including three wins, since 2010.

“Canadian companies are at the forefront of digital innovation,” said Carolle Brabant, Executive Director of Telefilm Canada [9], “developing technologies that are transforming the way we interact with stories. Embedded digital codes, immersive second-screen platforms, virtual reality interaction, social media integration—these bold, groundbreaking approaches to content engage viewers in ways that would not have been possible only a few years ago. The competition for any given person’s decision to watch and pay attention to a particular production, is fierce. We live in an attention economy. The Canadian industry must also be creative in how it connects with audiences.”

Valerie Creighton, President and CEO of the Canada Media Fund [10], added: “For the past five years, a Canadian production has been nominated every year for a prestigious International Digital Emmy Award. This attests to Canada’s leadership on an international scale in regards to creative storytelling and is a reflection of the environment in which the Canadian audiovisual production industry is thriving. Canada’s digital media success stems from the entrepreneurial skills of our content producers, the creativity of our artists, and the financial resources and supportive public policies that encourage Canadians to create and share content to be enjoyed by Canadian and international audiences.”

The following Canadian companies and projects are among those featured at MIPTV this year:

 

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1 Comment To "MIPTV 2015: Canadian Digital Innovation Takes Viewer Experience To New Levels"

#1 Comment By Tami Quiring (@VillageGamer) On Thursday April 9, 2015 @ 6:09 am

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