10th June 2010

Patrick Beaulieu Launches Animation Insiders

Just a reminder that if you haven’t already, time is running out on your chance to have your say about Canada’s digital economy strategy. This incentive is meant to benefit our Canadian digital industry, so get involved in the discussion today. digiBC has released the 2010 BC Digital Media and Wireless Survey report (PDF) which was conducted by PriceWaterhouseCoopers. The report covers key sectors of British Columbia’s rapidly developing Digital Media and Wireless industries.

dabble dbTwitter announced earlier today that it has purchased Vancouver company Smallthought Systems, the powers behind Dabble DB and Trendly. A message on Dabble DB’s landing page about the sale of the company reads:

“Obviously this represents a new chapter in the life of Dabble DB, both for us as a team, and for the product itself. We’d like to assure you that, for now, we will continue to provide our software and technical support to current Dabble DB customers. However, we will be disabling new account signups effective immediately.

There will be further changes to Dabble’s ongoing operations, and when those happen, we want to do right by you. We will provide you with 60 days advance notice of any major change. We will do whatever we need to do to make sure that, at any time, you can export all of your data, including attachments, in a structured format suitable for import into other systems.”

animation insidersPatrick Beaulieu, Animation Artistic Director at Ubisoft Quebec City, has launched his first 3D animation collection book Animation Insiders. A rich and complete work of knowledge sharing, this collection of testimonials gives a lot of tricks and hints as well as anecdotes from renowned animators at Dreamworks, Blue Sky and Pixar, to name a few. The book is now available worldwide on sstudiopress.

“Gathering all these people from all over the world and putting together all of these testimonials was a lot of work, says Patrick Beaulieu, but the result gives us a privileged vision on what is going on back stage in animation. Each collaborator had a clean slate to share his experiences, works, methodologies, philosophy, etc…. even if some aspects are more technical, Animation Insiders remains open to a wide audience, from the animation fan boy to the experienced animator. Everyone passionate about animation, movies and video games will find himself in this book, he will also find details and insides about his favorite animation movies or games” he adds.

You will find testimonials, visuals and illustrations from 13 renowned animators such as:

Jason Ryan (USA, Dreamworks, Shrek 4)
Andrew Gordon (USA, Pixar, Nemo)
Jason Martinsen (USA, Animation Mentor, Ice Age)
Jason Schleifer (USA, Dreamworks, LOTR)
Anthea Kerou (USA, Dreamworks, Bolt)
Victor Navone (USA, Pixar, The Incredibles)
Ana Maria Alvarado (USA, Sony Image Works, Spiderman)
Mike Nguyen (USA, Rainplace, Iron Giant)
Pedro Blumenbaum (Spain, Nocturna)
Pablo Navarro (Spain, Nocturna)
Emilio Ghorayeb (Canada, New Breed VFX, Madagascar)
Matt Stangio (USA, Pixar, Toys Story 3)
Reno Armanet (France, Tigobo Animation)

gamesauceThe schedule for the GameSauce Conference has been posted to the web. This conference takes place on July 19th, immediately prior to Casual Connect Seattle (July 20 -22). Registration is $100.00 USD or is free to those registered for the Casual Connect Seattle conference. There are some great topics, panels and roundtable discussions on the slate, so plan to be in Seattle one day early in order to take advantage of this event. Along with the great topics being offered through the GameSauce Game Development Track, the following areas may also be of interest to you, and like me, you will need a clone in order to take it all in.

The Leadership & Professional Development Track, produced in partnership by Women In Games International, Women In Games Vancouver and Women In Games IGDA offers some great panels and roundtable discussions about career building and talent nurturing.

If game audio is your thing, The Audio Track, produced by Game Audio Alliance, has much to offer, and the Nvidia Tegra Mobile Game Development Track, which is making its debut at this year’s GameSauce Conference is a must for those looking for opportunities in the mobile market. The Alternative Funding and Exit Strategies Track, produced by The Corum Group is a four hour crash course discussing the positives and negatives of funding as well as what to do with your company once you are successful.

trainyardiPhone developer Matt Rix has released his first title in the iTunes App Store. Trainyard is a challenging puzzler that requires the safe movement of coloured blocks (trains) from one station to the next. Each of the 100 puzzles ramps up in difficulty, adding colour and track-changing blocks into the mix while you try to draw tracks from one locale to the next, hopefully avoiding train pile-ups. There are no set solutions to the puzzles, so you are free to try as many options as you like. Trainyard also includes bonus levels as well as the ability to share solutions that worked for you on the game’s web site. Trainyard is available now for only $1.99. Read the rest of this entry »

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3rd June 2010

Balancing The Canadian Copyright Act Is Like Walking A Tightrope

Government of Canada…and trying to understand it all is like standing in a tornado. There is so much going on right now in regards to Canada’s copyright reform (Bill C-32) that it is almost impossible to keep up. Thankfully, there are an abundance of online resources available so that we can learn more about the processes which have MP James Moore on Twitterbeen followed up to this point, as well as keep current with what is going on right now. The Canadian government has been maintaining a site called Balanced Copyright, and it holds a wealth of information. Naturally, the Pirate Party has grabbed the domain balancedcopyright.ca, but there is no site yet launched for that URL. I imagine that the group will probably use the domain to counter MP Tony Clement on Twitterthe one run by the government, and will count on the public not knowing the location of the government’s site. Speaking of government, both MP James Moore (Minister of Canadian Heritage and Official Languages) and MP Tony Clement (Minister of Industry) have been engaging the public, media and industry groups on Twitter since the Bill was announced yesterday. I recommend following both MPs, along with copyright expert Michael Geist for continuing updates about Bill C-32’s progress.

Fair Copyright for Canada (administered by Michael Geist) also has an active Facebook group which carries updates and opinions relevant to Bill C-32. One point which seems to be an area of contention is the Digital Lock, and CBC News has written a very comprehensive look at what it could Michael Geist on Twitterentail. I freely admit that I have not had time to read and process all of the information about C-32, and while I will endeavour to do so, I would like to invite someone more expert in the ramifications of C-32 to write a guest editorial explaining the good and the bad of our copyright bill. While many of what we could deem as special interest groups are voicing their opinions about Bill C-32, the most relevant to both us and our readers is what those in interactive media are saying. All of the sites and Twitter accounts above contain links to opinions and press releases from groups such as ACTRA, AFM and the Documentary Organization of Canada, and I invite you to check them out. Here is what ESAC has to say about the reforms:

esacThe Entertainment Software Association of Canada has released a statement about Bill C-32, congratulating the Government of Canada on its introduction of copyright reform legislation which will help protect Canadian content creators and digital media companies. ESAC believes that protecting the intellectual property of industries that contribute to Canada’s prosperity is not only good public policy, but is essential as our economy transitions to more knowledge-based jobs.

“We applaud the government for showing leadership on this complex issue and we look forward to studying the bill more closely,” said Danielle Parr, Executive Director of ESAC. “Without strong protection for our intellectual property, we’re basically operating in a digital Wild West. Promoting piracy under the guise of ‘user rights’ does nothing to defend the livelihood of thousands of Canadians who rely on turning great ideas into world class entertainment,” she added.

“Piracy fundamentally undermines the integrity of the marketplace. It forces creators to compete against black market versions of their own products, affecting their ability to recover the considerable investments associated with digital media production. A strong bill – one which prohibits hacking of digital works, trafficking in hacking tools and that makes those who facilitate digital piracy clearly liable for their activities – is critical to the success of Canada’s digital economy,” says Parr.

In the industry’s view, a bill with clear protection for intellectual property will enable creators to decide how and at what cost their products can be accessed and in turn allow consumers to decide which products succeed and fail by voting with their pocketbook. Further, by supporting a diverse range of business models, strong copyright will facilitate increased competition, which ultimately leads to greater pew internetconsumer choice and lower prices.

In related news, the Pew Internet and American Life Project has released a report about The State of Online Video. While this study was conducted in the USA, the information can be useful to those Canadian companies and individuals who produce web-distributed products. The study is available as a downloadable PDF, or it can be read online.

And now back to our regularly scheduled Canadian game industry news and updates:

THQ has confirmed in an official press release that Relic Entertainment’s Company of Heroes Online will Relic Entertainmentindeed be released to the North American market this fall. Building on the frenetic Real-Time-Strategy action of the original Company of Heroes, Company of Heroes Online is free to play and offers army specialization, commander customization, and persistent progression, allowing players to strategize on and off the battlefield. Players will also have the opportunity to earn or purchase special units and upgrades and improve their army with each and every multiplayer victory.

Vice President of Global Brand Management Travis Plane commented that, “We are delighted to bring this award-winning franchise to gamers in a whole new way with the online version of the Company of Heroes experience. Players will benefit from the persistent upgrades and the ability to tailor their armies to really suit their play style making this a unique experience for everyone.”

Capcom MobileCapcom® Mobile and Classic Media, whose portfolio includes of some of the world’s leading kids, family and pop-culture brands such as Where’s Waldo?®, Casper the Friendly Ghost® and Lassie®, have announced the release of Where’s Waldo?® In Hollywood, the sequel to last year’s top-selling mobile phone game.

“The first Where’s Waldo? game was a run-away mobile hit with its addictive mini games and classic search and find puzzles,” said Midori Yuasa, President, Capcom Interactive, Inc. “For theWaldo In Hollywood sequel we’ve built on the winning mix with a whole new crop of puzzles, achievements and even more Waldo fun.”

“Capcom Mobile has done a terrific job translating the search and find experience of Where’s Waldo? for mobile and we are excited to partner with their team on the second game,” said Nicole Blake, Senior Vice President, Marketing & Consumer Products, Classic Media. “With its crowds of celebrities and celebrity-spotters, Hollywood is an exciting place for fans to take up their search for Waldo.”

Based on the international publishing phenomenon, Where’s Waldo? in Hollywood, developed by Capcom Interactive Canada, chronicles the world-famous traveler through a series of tinsel-town themed adventures. Players can join the search with multiple search and find games that are based on classic scenes from the book series, as well as five mini games, including Tic-Whack-Wizard, Odd One Out, and Slide Puzzles. As players progress, they will be able to unlock bonus content and earn in-game achievements. Where’s Waldo? In Hollywood is currently available for download on most North American carriers. Read the rest of this entry »

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25th May 2010

United Front Games Has Their First Title On Store Shelves

ModNation Racers Happy Launch Day to everyone over at United Front Games – Congratulations on your first official “Game Now On Store Shelves” milestone, and we wish you every success with ModNation Racers as it karts its way into homes around the world – now on to True Crime!

Vancouver Innovation CampThe next Innovation Camp will be held on May 29th and 30th at Bootup Labs. Get your tickets now for a great workshop that will challenge assumptions, connect ideas, embrace failure and see problems as opportunities for creative solutions in order to take your entrepreneurial venture to the next step. Tickets for Innovation Camp are $119.00 and can be purchased online.

Vancouver SIGGRAPH ChapterTickets are also still available for the Vancouver SIGGRAPH presentation of Alice in Wonderland: Creating Underland. Taking place on May 25th at the Empire Theatre Granville, this session features two presentations, the first with animation director David Schaub (Sony Pictures Imageworks), who will give you a look behind the talent and tools that were used to create Alice In Wonderland. Mr. Schaub will focus primarily on the standard creative elements of the show, but he will also provide insight into the surprising challenges and innovative technical solutions that were used to breathe digital life into over 30 inhabitants of Underland including the Mad Hatter, the Red Queen and the Cheshire Cat.

The second Creating Underland session will be presented by freelance Visual Effects Supervisor Carey Villegas, who will focus on the process of photographing the “live-action” component of the film, as well as the many challenges that he and Senior Visual Effects Supervisor, Ken Ralston faced in post production while creating the visual and stereo 3D effects. A screening of Alice in Wonderland will follow the technical presentations. Tickets for this event are $20.00 for non-members and $15.00 for members. Please note that online ticket sales for the seminar are now closed, but you can still get tickets at the door.

ICAOur friends over at AnnexPro have just told us about two upcoming seminars for Final Cut Pro editors. Presented by the International Colorist Academy, these two courses will be taking place in Vancouver beginning on June 7th. The first course, Apple Colour, will be held on June 7 & 8th, while the Colourist Strategies session will be held June 9th through 11th.

LudiaInteractive entertainment company Ludia and FremantleMedia Enterprises (FME) today announced the American Idol Star Experience game will be available as a free download on May 26th to coincide with the Season 9 finale of the smash hit American Idol™ TV show. The game enables fans to continue their Idol obsession as they unleash their creativity by producing jaw-dropping online performances for family, friends and the whole Facebook community to rate and compare against other players.

Idol enthusiasts simply use their existing Facebook login to create a game account to access the free Performance Creator download for PC. The Performance Creator enables players to design their own unique stage performance, including building a custom avatar from head to toe, choosing a song to sing from dozens of hits, choreographing dance moves, and directing a multitude of staging elements like camera angles and special effects. The player can then post the performance to Facebook with one click, to be rated to see how they compare to other performers in singing, styling and staging categories.Play American Idol

Members of the Facebook community can also enjoy the American Idol Star Experience game in a highly social context as members of the “audience” view and rate performances, choose favorites, leave comments for performers and discuss the best (and worst) of the performances- all within the Facebook environment.

“We are excited to release a unique game experience based on American Idol, one of the most important entertainment franchises in the world,” said Alex Thabet, Founder and CEO of Ludia Inc. “American Idol Star Experience reinforces our existing multiplatform game strategy, now seamlessly integrated with robust social features.”

American Idol Star Experience features:

* A free downloadable Performance Creator, available via players’ existing Facebook account.

* Personal avatars that players build head to toe, including body type, face, eyes, hair and more.

* Dozens of hit songs available in a wide variety of genres to suit all musical tastes including rock, punk, pop, hip hop, disco, R&B and country.

Players can achieve further customization of all elements of a performance via a simple “drag and drop” interface, including:

* Recorded singing- Players can select pre-recorded voice tracks, or use their own voice to sing karaoke-style.

* Personal styling- Hundreds of hair styles, wardrobe items and accessories to choose from.

* Unique staging- Stages modeled after the famous American Idol stage, with special effects, lighting, camera angles, dance moves and props that players can craft to create a one-of-a-kind performance.

* Social interaction within the Facebook community as members of Facebook can visit the game’s page to view and rate performances based on singing, styling and staging criteria. Players have also the ability to invite select Facebook friends to a private viewing of their performance.

“After more than eight top-rated seasons on television, the Emmy-award winning American Idol is one of the most successful properties on TV,” said Olivier Delfosse, Director, Interactive, FremantleMedia Enterprises, licensor for the program. “We are pleased to extend American Idol to both the existing fan base and new audiences alike with a highly immersive game experience that further deepens consumer engagement with the franchise.”

Ubisoft Montreal has released the North American trailer for Shaun White Skateboarding, which is scheduled for release this fall. Read the rest of this entry »

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21st May 2010

International Awards and New Releases

Digital LeisureDigital Leisure has officially announced Mix Superstar for the Wii. Expected to be available on WiiWare in 2010, and according to the game’s site, you’ll be able to create, mix and record your own royalty-free musical masterpieces right on your Wii™. Mix Superstar will allow you to export your music creations or download them to your computer so you can take them on-the-go. You will also be able to use WiiConnect24™ to send those hits to your Wii Friends or collaborate on mixes. Mix Superstar has full support for both the Logitech® USB Microphone and Wii Speak so you will even be able to add your own vocals.

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Wired WomanWired Woman Vancouver invites you to discover the value and learn effective strategies for Building a Community Through Social Media, a one-evening seminar taking place on June 14th at UBC Robson Square. Tickets for this event are $35.00 for members or $40.00 for non-members. Wired Woman costs nothing to join, so save a quick $5.00 by joining the network.

What is community in relation to the web? Community is beyond a blog, and a few people following you on Twitter. This evening will help you realize what the new meaning of an online community is, and why it holds an important spot at the new marketing table. Find out how the experts are building, engaging, and managing their communities.

Session Speakers:

Briana Tomkinson – Tenth to the Fraser and Fjord West
Carisa Miklusak – SoMedios
Chris Breikss – 6S Marketing
Mhairi Petrovic – Out-Smarts Marketing
Sibylle Tinsel – Club Fat Ass

If you are in Toronto, Wired Woman is hosting an evening event on June 1st titled Social Networking Your Way to Better Work with guest speaker Mark Swartz, author of Get Wired, You’re Hired.

This interactive session covers social networking techniques that are proven to increase your marketability. Get up to speed, find work faster and enhance your employee worth. During this brief but informative session you will learn how to:

* Leverage your virtual contacts for networking into the hidden job market
* Increase your visibility and presence
* Research employers for the inside scoop, giving yourself the competitive edge
* Build your professional brand online and merge this with traditional marketing material
* Boost your value as an employee using Web 2.0
* Differentiate yourself from your peers

namcoNamco Networks is excited to announce its ‘Win a PAC-MAN-themed smart car’ sweepstakes to celebrate the video game icon’s 30th birthday.

“Over the last 30 years, PAC-MAN has continued to evolve and be relevant with his fans—no matter the pacmandemographic or generation. Giving away a smart car that commemorates his 30 years is a way for us to show our appreciation to one of the many fans out there.”

From May 21 through August 20, participants from the U.S. and Canada are encouraged to visit PAC-MAN’s official site and fill out the electronic entry form. No purchase is required to enter but you must be at least 18 years of age. Further information on the sweepstakes, including official rules and regulations, can also be found there. The winner of the brand new 2010 PAC-MAN-themed smart car will be selected on September 3, 2010. *Note: At press time, the electronic entry form was not visible on the site. I haven’t been able to speak with anyone from Namco yet, but perhaps the form will become available on May 22, which Namco has stated online is the “official” birthday for Mr. PacMan.

According to Kenji Hisatsune, CEO of Namco Networks, “Over the last 30 years, PAC-MAN has continued to evolve and be relevant with his fans—no matter the demographic or generation. Giving away a smart car that commemorates his 30 years is a way for us to show our appreciation to one of the many fans out there.” Read the rest of this entry »

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5th April 2010

Marketing Winners And iPad Title Releases

Toronto – Game devs, get your creative game on for TOJam 2010, being held this April 23 – 25th at George Brown College. The theme for this year’s Toronto Independent Game Jam is “Missing” – no – really, that’s what it is. Please check out Ryan’s blog over at Untold Entertainment for more details about TOJam, then go, dev crunch, create, have fun.

Mi6 Conference 2010As someone who has a marketing and PR background, I pay close attention to the marketing aspects of Canadian studios and titles, and I would like to extend my congratulations to the Canadian titles recognized with medals and certificates at the MI6 Game Marketing Awards held last week in San Francisco:

Gold Medal Winners:

Outstanding TV or Theatrical Ad: EA Sports for “Joy”
Outstanding TV or Theatrical Ad Campaign: Assassin’s Creed 2: 2009 TV Campaign
Best Long Format Promotional Content: Assassin’s Creed 2: Lineage Episode 1 (Segment)
Outstanding Overall Marketing Campaign- Integrated: Assassins Creed 2 Integrated Campaign
Thinking Outside of the Box Award – Marketing: Assassin’s Creed 2 – Twitter Experience
Standout Print Advertisement: Assassin’s Creed 2: Rip Your Head Off
Standout Print Campaign: Assassin’s Creed 2: 2009 Print Campaign
Standout Overal Pop Display Single or Double Campaign: Prototype
Best Use of Online Media: Assassin’s Creed 2: Teaser Campaign
Best Key Art: Dragon Age: Origins

Silver Medal Winners:

Best Key Art: Assassin’s Creed 2
Don’t You Wish You’d Thought of This – Miscellaneous: Assassin’s Creed 2: Lineage Intro Trailer
Outstanding Promotional Trailer: Assassin’s Creed 2 E3 Trailer (2009) and WET “Shot At Love”
Best Showing At a Trade Event: Assassins Creed 2: E3 Outdoor Banner
Best Online Takeover/Roadblock: Assassin’s Creed 2: Big Bang Unit

Bronze Certificate Winners:

Outstanding Promotional Trailer: Assassin’s Creed 2 – TGS Trailer and WET “Shot at Love”
Best Co-Branding In A TV, Theatrical Ad or Video Asset: Assassins Creed 2 UFC Integration
Standout Print Outdoor/Environmental/Transit Advertising:Assassins Creed 2 E3/PAX Environmental Advertising
Best Product Packaging: Prototype
Best Limited Edition, Special Edition or Collector’s Edition Packaging: Assasin’s Creed 2 Limited Edition and Dragon Age: Origins Collector’s Edition
Best Use of Online Media: Guitar Hero Smash Hits

Other Ocean InteractiveCharlottetownOther Ocean Interactive, has partnered once again with SEGA® of America to bring you Super Monkey Ball 2: Sakura Edition available exclusively for the highly anticipated Apple iPad. Super MonkeyBall 2

“We are very excited to be part of the iPad launch with this great franchise,” said Andrew Ayre, Other Ocean CEO. “And are very proud to be one of the first developers to have shipped an iPad exclusive title.”

Super Monkey Ball 2: Sakura Edition brings all the fun of the immensely popular console and iPhone hit to the iPad plus 4 new mini-games: Monkey Bowling, Monkey Target, Monkey Golf and the iPad exclusive mini-game Monkey Base. Monkey Base lets up to 4 players fight it out on the same iPad by launching orbs at each other to try to be the last monkey standing. And if all that wasn’t enough, players can now experience 10 iPad exclusive levels from the Far East World, in stunning graphics! Read the rest of this entry »

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17th February 2010

Thumpies Burst Forth From Big Blue Bubble

LondonBig Blue Bubble Inc. has officially launched Thumpies, a truly original beat matching game for iPhone/iPod Touch. Special version designed for iPad will be available on the launch date. WiiWare™ and PC versions will follow up shortly.Thumpies

Thumpies is a unique rhythm based music game for players of all ages. The best way to describe Thumpies is a rhythm game crossed with juggling. Players tap the screen to match the beat of bouncing Thumpies, creating layers of a song. If the player taps the targets in time, their Thump-o-Meter slowly rises, but if the player misses or taps out of time, the meter falls. Unlike typical rhythm based games, Thumpies uses a mechanic of bouncing in time instead of just a series of notes.

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The quirky art design of Thumpies is accompanied by a unique musical score composed by award winning composer and industry veteran David Kerr. The music was crafted with game play in mind, giving the player a harmonizing experience. Players also have the chance to unlock progressively bizarre Thumpies characters by collecting different colored butterflies. But be warned, hungry Thumpies might just eat them up before you get a chance to catch them!

Beware Internet Users! The Thumpies are on the loose and have taken over their own Facebook page! They want to invite all humanoids to a very special Live Chat . . . do you dare converse with the Thumpies? Thumpies is a game that will keep people of all ages hooked with its addictive, quirky and stylistic gameplay.

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27th October 2009

No Robots Interactive Jamble Updates

No Robots InteractiveVancouverNo Robots Interactive has announced that Apple’s approval has been given for their massive update to Jamble, plus the free version Jamble Lite has also gone live on the App Store. New products Jamble Dance and Jamble Dance Lite are now in review at Apple and should be out in early November.

About Jamble:

With the touch of a finger, Jamble lets you combine a variety of musical loops from international Jamble on iTuneshit songs into your own impossibly great mashup mixes immediately making you sound like a pro-DJ and mashup master.

Jamble comes with 24 musical loops that you can mashup into infinite combinations. You can play with 16 active loops at a time and easily hot swap them with additional loops in your Jamble loop library while you play.

Jamble features live, real time music creation as well as allowing you to record, save and playback your mixes. Share your mixes with your friends via email, Facebook and Twitter.

You can get more loops directly from within the app and create custom set lists of your favorite loops to load them fast. The range of artists in Jamble include:

• Lady Gaga
• Gwen Stefani
• Kardinal Offishall
• Kid Cudi
• The Killers
• Asher Roth
• David Bowie
• Will.i.am
• All-American Rejects
• Gorillaz
• Blur
…and many others.

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5th March 2009

Beenox Studios to Develop Guitar Hero Greatest Hits

Beenox Studios Quebec City – Beenox Studios has been given the nod to develop Guitar Hero® Greatest Hits, which was announced by Activision’s President and CEO Mike Griffith on February 2.

Slated for release this coming June, Guitar Hero® Greatest Hits will be a compilation of 48 top hits from previous versions of the Guitar Hero® franchise, all updated for full band play on Guitar Hero® World Tour. The Greatest Hits release will be produced from Guitar Hero® master recordings and feature several play modes – career mode, rockstar creator, Guitar Hero® music studio and an eight player online battle of the bands. Guitar Hero

Gamers will be able to rock out in such globally diverse locations as the Amazon rain forest, the Grand Canyon and the polar ice caps. There will also be some improvements to the User Interface, player navigation and a better quickplay system, and DLC from GHTunes will be compatible with this new title.

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15th October 2008

Boogie SuperStar Released

Girls Sing and Dance Their Way to Stardom in the Hottest New Music Game

Montreal – The Casual Entertainment Label of Electronic Arts Inc. (NASDAQ:ERTS) provides tween girls with the ultimate superstar experience with this week’s release of Boogie™ SuperStar, exclusively for the Wii™. Boogie SuperStar shipped on October 14 in North America and Canada, and will be available October 16 in Asia and October 17 in Europe. Girls around the world will have a blast singing and dancing their way to stardom, performing today’s hottest music hits.

Boogie SuperStar provides girls worldwide with a gaming experience that is truly for them,” said Russell Arons, Vice President of Marketing, EA Casual Entertainment. “We listened to what girls wanted in a music game and aimed to provide those elements with Boogie SuperStar including total character customization, today’s most popular songs, engaging game play, and the ability to play with their friends.”

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27th August 2008

Natasha Bedingfield Featured Spokesperson For Boogie SuperStar

Hot Song List Features Hits Made Famous By The Jonas Brothers, Britney Spears, Alicia Keys, Kanye West, Katy Perry, Fall Out Boy and Leona Lewis

International music sensation Natasha Bedingfield was today unveiled as the featured spokesperson of Boogie™ SuperStar, the upcoming Wii™ title from the Casual Entertainment Label of Electronic Arts Inc. (NASDAQ: ERTS). Bedingfield lends three songs to the Boogie SuperStar soundtrack, also announced today, which features a total of nearly 40 hit singles made famous by some of today’s hottest artists.

Bedingfield, who has topped the charts with number one singles and albums in both the U.S. and the U.K., has joined forces with EA to promote the game, which allows girls to perform their favourite Bedingfield songs including her current single Angel, Love Like This, and the title track from her new hit album Pocketful of Sunshine.
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