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Technivores do it with the latest gadgets, Escapists do it to get away from reality, while Tech Turtles rarely do it at all. What are they doing? They’re engaging their mobile devices to access the internet, apps, and social media.

That’s according to Unlocking Canadian Connectivity, a newly-released study commissioned by BBC.com and OMD and conducted by Ipsos Reid on mobile device usage. The study surveyed over 2,400 Canadians in a comprehensive two-phase process, revealing a significant jump in the number of Canadians that connect to the internet on their mobile devices – rising from 20% in December 2010, to 26% just two months later. Over the same two-month period, the proportion of tablets, such as the iPad, had doubled, illustrating the warp speed in which the mobile landscape is growing.

Unlocking Canadian Connectivity unearths key insights into how Canadian consumers interact with their mobile devices and respond to mobile content and advertising – valuable information for advertisers and marketers eager to connect with consumers by means of mobile technology. The core of the study classifies mobile users into six different segments, covering the full spectrum of the interactive mobile market, from those who are fueling content to those who use the tools these new technologies present very cautiously.

The two most advanced segments the study identifies are Creative Connectors and Technivores, which offer a glimpse of what future mobile device usage in Canada will most likely look like. Both groups actively browse the web on their mobile devices and are receptive to mobile advertising. Creative Connectors are content creators and influencers; they’re influential in social media and create and share online content with other users. Making up 13% of mobile internet users, Creative Connectors blog, write product reviews, and drive the prized “buzz factor” brands crave. Technivores are the heaviest mobile internet users, who fully exploit their device features and are members of multiple social networking sites, such as FourSquare. They crave the latest gadgets and their mobile device is their lifeline. What sets Technivores apart from Creative Connectors is their thirst for technology – they enjoy being the first to have the latest and greatest device. With such sophisticated levels of knowledge and activity, these two groups represent the ideal consumers that content creators and advertisers need to engage. Read the rest of this entry »

The Interactive Advertising Bureau of Canada today announced the launch of its new Mobile Council, and new partnerships with the Mobile Experience Innovation Center (MEIC) and OCAD University, to drive Mobile Marketing research, education and innovation in Canada.

The Mobile Committee, which has been operating under IAB Canada’s Emerging Platforms Council since 2006, will now be broken out into a full Mobile Council (with various committees now able to organize under it).

Work already done by IAB Canada’s Mobile Committee over the past 6 years includes:

Research

• Creation and annual publication of IAB Canada’s Canadian Mobile Advertising Revenue Survey (2006, 2007, 2008 actuals; with 2009 actuals/2010 budgeted results due out shortly).

Education

• Inclusion of Mobile marketing within the Essential Interactive Handbook (2004-2007), produced with Marketing Magazine as part of the IAB Canada/Marketing Interactive To The Max Conference.
• Creation of a dedicated Mobile In Motion Handbook and Mobile In Motion Roadshow with Marketing Magazine (2006).
• Inclusion of Mobile marketing modules within IAB Canada’s Intensive One-Day Course In Interactive Marketing (since 2006), and the recent launch of a fully-dedicated Intensive One-Day Course in Mobile Marketing (2011), to SOLD OUT! classes and rave reviews In Toronto, Montréal and Vancouver.

Standards

• Inclusion of Mobile Ad Standards within IAB Canada’s Canadian Universal Ad Package (since 2010).
• In-progress work on revisions to Mobile Ad Standards, and the development of new Tablet Ad Standards specifically for Canada.

Networking/Events

• Inclusion of Mobile marketing in IAB Canada’s MIXX Canada Conference + Roadshow — including Mobile Keynotes by Neil Sweeney (formerly StreamTheWorld, now Juice Mobile), Alan Li (Adtech), Kamar Shah (Vortex Mobile), Anthony Novac (Spreed:Inc.) since 2008.
• Launch of IAB Canada’s MIXX Canada Mobile BlackBerry App (since 2009).

IAB Canada’s Mobile Council will be jointly chaired by Peter Vaz, Vice President, Director Digital Communications, MacLAREN M2 UNIVERSAL (who will also retain his Chair role on the Emerging Platforms Council), and Sara Diamond, Chair, Mobile Experience Innovation Centre; President, OCAD University; and Board Member, Interactive Ontario. Read the rest of this entry »

Distribution360 has announced the sale of the award-winning comedy cross-platform property TAC.tv to Belgian broadcaster RTBF (Radio télévision belge de la communauté française). The broadcaster will air the Québec-based Salambo Productions original French shorts (181 x 3 minutes), known in French as tetesaclaques.tv, over the next three years.

The series of shorts features a cast of hilarious characters such as The Googoos, The Secretary, and The Pilot, to name a few. The off-the-wall characters featured in the series are sculpted from modeling clay by the creator himself, Michel Beaudet. While in post-production, he superimposes his own moving eyes, mouth, and nose, creating unique characters with over-the-top personalities.

TAC.tv’s witty and humourous animated shorts are wildly popular and have proven very successful across all media, especially in French-speaking Canada and France. Originally in French, the series has expanded to add English shorts to its slate.

“We’re thrilled that Belgium’s French-speaking population will be able to enjoy TAC.tv’s crazy antics on RTBF,” says Stéphanie Röckmann-Portier, Managing Director/Head of Sales, Distribution360. “Our goal has always been to showcase our dynamic lineup of cross-platform projects to international audiences,” adds Stephanie. “TAC.tv has already proven to be a highly successful and hilariously entertaining brand in many markets, and we’re excited to be able to share it with audiences in Belgium.”

D-BOX Technologies Inc. has announced that it has received approval from the TSX Venture Exchange and the Toronto Stock Exchange for its graduation and the listing of its common shares on the Toronto Stock Exchange as of market opening on Friday, April 1, 2011.  D-Box’s common shares will trade under the stock symbol “DBO” as opposed to “DBO.a”.

“The graduation to the Toronto Stock Exchange is part of a normal evolution reflecting our growth and the execution of our business plan,” said Claude Mc Master, President and Chief Executive Officer of D-BOX Technologies. “It’s a great achievement for the entire D-BOX team.”

Founders and CEOs of technology ventures wanting to improve their chances of building a successful company can now participate in the BCIC Mentor Program and benefit from the experience of seasoned technology entrepreneurs. The Program (in partnership with ACETECH) is a province-wide development program for early-stage entrepreneurs with the goal of improving the success of technology companies in BC.

“The BCIC Mentor Program matches mentors with ventures in a way that recognizes the needs of the entrepreneur and the interests of the mentor,” said Paulin Laberge, BCIC Entrepreneur-in-Residence and Director of the BCIC Mentor Program. “The focus of the mentoring is on entrepreneurial education in the context of building a real venture. Once an entrepreneur is accepted into the Program, we expect that the mentoring relationship will span multiple years.”

In order to be accepted into the BCIC Mentor Program, the CEO or founder must be referred by one of the Program’s Participating Organizations. The first four organizations to come on board with the BCIC Mentor Program are: ACETECH, BC Technology Industry Association, BCIC-New Ventures Competition and Accelerate Okanagan. With the addition of Accelerate Okanagan as a Participating Organization, the BCIC Mentor Program is available to entrepreneurs in the Lower Mainland and the Okanagan region. The program will expand into other regions, including Victoria, later this year.

While each Participating Organization has its own set of criteria under which entrepreneurs can access the BCIC Mentor Program, the criteria typically includes participation in current or recent entrepreneurial development programs offered by that organization.

“Through this Program, Accelerate Okanagan is able to expand the breadth of our current offerings to include long-term mentorship,” says Jeff Keen, Director of Acceleration Programs at Accelerate Okanagan.

Since the program launched last fall in the Lower Mainland, over 40 mentors have been accepted into the program and they are eager to begin working with the founders and CEOs of local technology ventures. Mentorship through the BCIC Mentor Program is provided to entrepreneurs at no cost. Stay tuned for additional Participating Organization announcements.

A large majority of Canadians and Americans believe business leaders need to be open to take more intelligent risks in order to create innovation, a Microsoft Canada survey conducted by Harris/Decima has revealed. The majority of office workers in both Canada (97 per cent) and the U.S. (96 per cent) also agreed that companies must embrace new technologies in order to remain competitive. Both Canadians (96 per cent) and Americans (99 per cent) agree that technology is shaping the future of how they work.

The survey, which ran from January 5th to January 14th 2011, polled senior and junior/mid-level Canadian and U.S. office workers to better understand their views about technology and innovation in the workplace. Of the 504 surveys that were completed among a random sample of Canadian office workers and 501 surveys among a random sample of American office workers,  the results were clear: 84 per cent of Canadians and 77 per cent of Americans believe business leaders need to take more risks to create innovation, while only 53 per cent of Canadians and 55% of Americans feel the company they work for is already driving innovation.

“Canadian business leaders must embrace an appetite for intelligent risk instead of shying away from it to stay within the comfort of status quo,” says Eric Gales, President of Microsoft Canada. “Now is the time to createorganizational cultures where risk is not a dirty four-letter word, but is encouraged as a valuable ingredient in fueling learning, creativity and inspiring innovation.”

“The business world is in the midst of an exciting period of change driven by technology,” said Peter Aceto, Chief Executive Officer, ING DIRECT, commenting on the survey results. “For businesses to be successful in this environment, leaders need to promote a culture where employees at all levels not only understand their business but feel safe to experiment in it- to reach far across the divide – with no danger of the repercussions of failure.”

Added Gales: “What we need to do is overcome the misconception that risk automatically equates to danger. We need to transform the idea of risk into a true opportunity – whether in business, skiing down a mountain, or in improving Canada’s healthcare system. Business leaders need to empower their teamsand drive forward innovation to strengthen our economy and put Canada on the map.”

“Understanding the intersection of technology and innovation is critical to the future success of firms. It is particularly critical for larger organizations, that must not only embrace change and creativity, but most also “scale up” in order to survive global competition. This report is an excellent start toward understanding and infusing Canada’s corporate culture with the need to innovate and accept change,” commented Dr. Benson Honig, McMaster University, DeGroote School of Business, TeresaCascioli Chair in Entrepreneurial Leadership.

The survey also found that:

• The younger generation of corporate/business workers entering the workforce are considered to be just as innovative (Canada 47%; US 46%) or more innovative (Canada 41%; US 39%) than today’s current leaders
• The top reason for indicating the younger generation is more innovative than today’s current leaders is their experience, comfort, and understanding of technology (Canada 68%; US 80%)
• Americans are more likely than Canadians to believe the younger generation is more innovative due to their experience with technology (80% vs. 68%), while Canadians are more likely than Americans to think the younger generation is more innovative because of their ability to learn and adapt (27% vs. 15) and their fresh approach (10% vs. 5%)

SimplyCast.com has released Version 6.2 of its SaaS all-in-one marketing application. The latest software release further enhances the multi-channel marketing process by adding powerful features throughout the application to help beginners and advanced online marketers get the results they want.

All users will immediately benefit from an improved reporting framework, faster image serving for newsletters, a list segmentation option for fax marketing and a manage subscription feature that allows recipients to decide what lists they want to remain on.

“Our product development has always been driven by customer feedback and what small business owners need to get the job done,” said Saeed El-Darahali, president and CEO of SimplyCast. “This release represents another important milestone for our company as we continue to provide the most competitively priced all-in-one marketing product to users worldwide.”

Other new features of Version 6.2 include the latest version of SimplyCast’s one-of-a-kind Visual Editor, a revamp of the autoresponder marketing tool and key additions to the free Twitter Marketing service, including a RSS feed to Twitter option.

SimplyCast’s 11-in-1 multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, Twitter, fax, SMS and link tracking services.

Future Shop has introduced a new trade-in program which gives Canadians a chance to responsibly recycle their old DVDs and grow their Blu-ray collections with a special offer. Trade & Save will officially launch tomorrow, April 1st, and run until May 5th. Future Shop customers will be able to bring in their old DVDs in exchange for a $5 coupon to use towards purchasing a new Blu-ray movie from a massive selection of over 150 titles to choose from.

“Future Shop is excited to launch the new Trade & Save program that allows customers to upgrade their movie collections with Blu-ray movies at a discount,” said Nikki Hellyer, Director of Marketing, Future Shop. “This program provides a win-win scenario where customers can recycle old DVDs and receive a coupon geared towards helping them build their Blu-ray collections.”

To participate, customers can bring any DVD movies to their nearest Future Shop and exchange them for $5 coupons for select new Blu-ray movies at the Customer Service desk. Eligible Blu-ray titles are clearly marked with in-store with a Trade & Save sticker on the case. A $5 coupon will be provided per returned DVD to a maximum of 20 per customer per day. Customers can redeem one $5 coupon per select Blu-ray title.

The $5 coupon applies to a wide selection of Blu-ray titles from the industry’s top studios* in all genres: action and adventure, family, female favourites, comedies, dramas and musicals. Select new releases in the Trade & Save program, include The Chronicles of Narnia: The Voyage of the Dawn Treader (April 8) and Gulliver’s Travels (April 19).

Here are a few examples of after trade-in pricing:

* $4.99: Heat, Speed and James Bond movies.
* $9.99: Alien vs. Predator, 300 and Ice Age movies.
* $11.99: The Dark Night, Wizard of Oz 70th Anniversary, The Hangover.
* $14.99: Inception, The Sound of Music, A-Team, Faster, Robin Hood.

All DVDs collected will be responsibly recycled in Canada.

The Québec Entrepreneurship Contest (QEC) has released a comprehensive report based on an analysis of the spinoffs and success factors of entrepreneurial projects that were carried out in Québec elementary and secondary schools in disadvantaged areas (according to the socioeconomic indicators of the Ministère de l’Éducation, du Loisir et du Sport), in the context of the Valoris project. Over 800 young people and 50 teachers from five regions of Québec (Capitale-Nationale, Chaudière-Appalaches, Estrie, Mauricie and Montréal) took part in this process during the 2009-2010 school year.

The observations that emerged from this survey are very revealing. As QEC President and Director General, Natacha Jean, put it: “Although we are in a unique position to observe the workings of entrepreneurship in the schools, we are favourably impressed by the Valoris findings. These data confirm the full scope of the benefits of entrepreneurial projects for both young people and their teachers.”

Young people with more confidence, motivation and a sense of empowerment can work towards their potential – “I now know that I can go farther in life.” said one 16-year-old student in special education.

During entrepreneurial projects, students are encouraged to make decisions, take on responsibilities and come up with ideas. In doing so, they become aware of their abilities, and sometimes even reach the point where their perceptions of themselves change. Moreover, 95% of teachers have observed that entrepreneurial projects have led to increased self-esteem among students with learning difficulties, while 82% of students stated that, by taking part in such projects, they have developed pride in their abilities. And 77% of students said that they were more confident as a result of the experience.

Thus, motivation to succeed in school is one of the positive spinoffs of student entrepreneurship projects. Indeed 97% of teachers feel that entrepreneurial projects have increased students’ motivation in the classroom, 99% say that students’ feeling of belonging in the school has also increased, and 66% of students claim that such projects motivated them to stay in school.

Moreover, according to 98% of teachers entrepreneurial projects developed students’ entrepreneurial profiles. A sense of responsibility, perseverance and team spirit were the qualities that the students themselves mentioned most often in response to the question. Through entrepreneurial projects, students have also come to know themselves better and discover new talents, according to 96% of teachers.

Teachers who are happier in their work and who tailor their interventions to their students’ needs – “Carrying out this project reminded me of why I became a teacher. It’s what keeps me grounded in my work!” comments one secondary school teacher. Read the rest of this entry »

Canada’s ICT sector, representing the country’s information, communications and technology employment base, is facing alarming skills and labour shortages in the next five years. Today’s release of Outlook for Human Resources in the ICT Labour Market, 2011-2016 by the Information and Communications Technology Council (ICTC), in partnership with the Information Technology Association of Canada (ITAC), underscores the shortages, and paints a picture of a new job market for ICT that has radically changed. ICTC also reported that all stakeholders in the sector—industry and education, the associations that represent them, and government—recognize the looming shortages and are poised to act.

The new report underscores that in most regions in Canada and for most ICT occupations, demand will far exceed supply.  Employers will encounter systemic shortages when recruiting for ICT jobs that require five or more years’ experience. The severity of these shortages will increase when employers are seeking to recruit ICT people with leading edge skills such as marketing, accounting and finance competencies.

The results also show a new job market for ICT, one that has radically changed. Industry now needs workers with the leading edge package of skills, for example systems analysis and design combined with marketing, operations management and HR management, or people with particular combinations of domain experience (such as e-health, e-finance and digital media) together with ICT expertise.

Over the next five years, Canadian employers will need to hire an estimated 106,000 ICT workers. Other key Report highlights include:

• There is a pervasive mismatch between the industry skill requirements and the available skill supply in the labour market. This mismatch affects all regions of the country;
• Information Systems Analysts and Consultants, the largest ICT occupation in Canada, will continue to drive the shortages with demand for this complex mix of skills being much greater than the available supply;
• Recent graduates with co-op or internships as part of their education will, for the most part, be able to obtain relevant employment. Those graduates without co-op or internships will experience prolonged frustration in finding a relevant job;
• The gender imbalance for ICT occupations (males make up approximately 75% of all ICT employees) limits the qualified pool of employees for industry recruitment. This compounds the skills shortage in Canada.
• Recently arrived internationally educated professionals (IEPs), who have no Canadian experience, will have considerable difficulty in securing an ICT job that is commensurate with their qualifications, unless their English or French language skills are strong. Read the rest of this entry »

Reminder to all Canadian IDM developers: Take the Pixel To Product Digital Economy Survey. It’s important, and it only takes a few minutes. Follow Pixel To Product on Twitter at 49Pixels

So we are starting our weekend with a non-confidence vote in Parliament, which means we technically have no government and are headed for a Federal election. This also means that all of the Federal parties will be stepping up their campaigns of nastiness. As I said on Twitter earlier – please, please, please stop with the finger pointing. Instead of telling us why every other party is evil, tell Canadians truthfully why your party is awesome, be prepared to back it up with quantifiable proof, and let’s move on. Enough with the playground bully tactics, okay? Act like the intellectual adults you’re supposed to be and take the responsibility you are asking voters to give you more seriously.

The bonus is that it’s Friday, and that means tomorrow is Nintendo 3DS Launch event day, so if you’re in Toronto or Vancouver, you can get some hands-on time with the 3DS before the midnight sales events at Future Shop. Vancouver’s pre-launch event will be taking place from 6pm until midnight at TD Square (corner of Granville & Georgia streets) and then moving over to the Robson & Granville Future Shop for the midnight opening.

The Toronto pre-launch event will be taking place at Yonge-Dundas Square also from 6pm until midnight, with the midnight sales launch at the Future Shop located at 325 Yonge Street. In support of Earth Hour between 8:30pm-9:30pm, Nintendo Canada will turn off the lights and not draw any electrical power at its dedicated event space. Follow Nintendo on Twitter.

Last evening was the second iteration of the Women In Games Vancouver Martini Night, and while there weren’t as many ladies as at the first event, there was still a good turnout and new connections were made amongst those who attended. Last evening’s Chun Li Martini, created by our awesome Rogue bartender, also appeared to be a big hit; I was driving, so didn’t try it. Martini Night, which for now is supposed to be a ladies only social event, is intended to give women who work in the creative industry a place to network and talk about issues in the industry that are important to them. We hope you will come out for the next Martini Night in April – details to be announced. Follow Women In Games Vancouver on Twitter.

The Canadian Games Conference organizers would like you all to know that tickets are now on sale for both the conference and the Canadian Video Game Awards, and they’ve announced the first round of confirmed speakers. Follow the Canadian Games Conference and Canadian Video Games on Twitter.

The Canadian Games Conference is a two-day conference/exhibition that brings together some of the industry’s top innovators, businesses and talent responsible for the explosive growth of the gaming industry, providing a platform to share knowledge and develop industry partnerships. The Conference, which takes place at the Vancouver Convention Centre on May 19th and 20th will be preceded by the Canadian Video Game awards on May 18th, at the Centre for Performing Arts. The Awards will be hosted by Electric Playground’s Victor Lucas and will featuring a live performance by Video Games Live.  As an added bonus, tickets start at just $30 for CGC pass holders, $37 for ESAC and CIAIC members, or $45 for the general public. Tickets for the Awards show can be purchased through Ticketmaster.  Public voting for Game of the Year will start April 15th on the CVA website. Follow Electric Playground, Victor Lucas and Video Games Live on Twitter

Announcing the first round of confirmed sessions:

• Musing About Cloud – Denis Dyak, Silicon Knights
• How FIFA Stumbled on a New Business Model – Paul Hossack, EA
• How MMOs Really Work – Simon Ludgate, Soulrift and Craig Morrison, Funcom
• On-Line Everywhere – Cyrus Greenall, Ubisoft Vancouver
• The Design Evolution of HOARD – Tyler Sigman, Big Sandwich Games
• Use Social Media Marketing to Grow Your Studio – Matt Tanner, Snowed in Studios
• So You Want to be a Game Programmer? – Karl Schmidt, THQ
• Microsoft KINECT Showcase
• How to Self Fund Development – RBC and Export Development Canada
• Cross Platform iOS Development – Wolfgang Hamann, Koolhaus Games
• DO Sweat the Small Stuff – Kris Piotrowski, Capybara Games

Follow Export Development Canada, RBC, EA, Funcom, Ubisoft Vancouver, Big Sandwich Games, Snowed In Studios, THQ, and Capybara Games on Twitter.

The news that everyone (especially The Cavechild) has been waiting for and that you all probably already know is that THQ and Relic Entertainment announced late yesterday that Triple A title Space Marine finally has a release date – or, release month, anyway.  Set in the rich Warhammer 40,000 universe created by Games Workshop®, Space Marine is a single-player 3rd person campaign-styled action-shooter. This latest entry into the Warhammer 40 000 franchise will not only feature the brutal and feral Orks, but also the dark and sinister forces of Chaos.

Space Marine puts players into the role of one of humanity’s elite soldiers, as they battle to protect an Imperial Forge World from a millions-strong Ork invasion. But this isn’t all that faces Captain Titus of the Ultramarines. When Titus makes planet-fall, he soon realizes that the forces of Chaos are lurking in the shadows pulling the strings for their own nefarious purposes.

The addition of Chaos forces adds more variety to the Space Marine single-player campaign by complementing the animalistic and horde-like Orks with a much more powerful and strategic enemy. While Titus can dispatch dozens of Orks alone, the Chaos Space Marines are more than capable of going toe-to-toe with him, especially with the support of Renegade Militia, Tainted Psykers and Bloodletter Daemons, among other units. Space Marine is rated M for Mature by the ESRB. Follow Relic and SpaceMarine on Twitter.

Dev studio Tiny Hippos has been acquired by Research In Motion. A press release on the Tiny Hippo states that the studio is  “extremely excited about our future at RIM and continuing to grow and support Ripple. This is a great step towards our goal of providing a cross-platform mobile application development and testing tool to developers worldwide.  Specifically, we will be working to bring BlackBerry support to the Ripple product.

We also want to reassure all new and existing users that we expect that the Ripple product will continue to be offered for download and the team will continue to develop features, provide support, and help grow the mobile application developer community. We would like to extend a special thank you to all of you that have supported and believed in us.” Follow Tiny Hippos and RIM on Twitter.

Toon Boom Animation Inc. has released the first of its first line up of fun mobile apps for the iOS App Store. Toon Boom has launched Flip Boom Lite for the iPhone and iPod, a fun app that lets your fingertips doodle, scribble or draw fun animations. Flip Boom Lite is already available for the iPad and has received rave reviews. Both apps are free in the App Store and let you discover the fun of animation creation. The company will be releasing more features for their apps in future updates.

“Toon Boom’s fun applications lend themselves perfectly for the iPod, iPhone and iPad. You can discover how easy creating animation can be while having coffee or waiting for a meeting,” said Joan Vogelesang, President and Chief Executive Officer of Toon Boom Animation. Follow Toon Boom on Twitter.

Rock Hippo Productions Ltd is pleased to announce that after only two weeks in the open beta phase, the MicroVolts player population has soared and continues growing rapidly every day.  To celebrate its success, MicroVolts will host a number of events where players will have the opportunity to win fantastic prizes including an iPad 2.  The events start tomorrow March 26 and will continue through April 11!

To thank the active and growing community, MicroVolts will host the MicroVolts iPad 2 contest where they will be giving away two custom MicroVolts iPad 2’s.  Players who rack up 10 hours of play in one week will automatically be entered into the drawing.  The first event will take place between March 28 through April 4, and the second iPad 2 drawing for 10 hours of play will take place between April  4-11. Additionally, this weekend between March 26th and 27th, MicroVolts will give out 2,000 bonus experience points for everyone who plays at least three hours! 

MicroVolts features fast paced, third person shooter action and pits players against each other in a secret battle that has been waged and going unnoticed right in our own backyard for years.  No one knows for sure when or where the first toy declared war but rumor has it that the uprising began with four original limited edition figures, code named MicroVolts. Battle lines were drawn when Naomi, Knox, Pandora, and C.H.I.P.-the prototypes a-were soon joined by an endless number of modified versions. Now, toy figures around the world are engaged in an all-out war for valuable battery resources and supremacy of the Micro World.  All we can do now is stay out of their way and wait for a champion to be declared!

With a ton of weapons, inventive character designs, and a huge list of customization features, MicroVolts is destined to invigorate and re-energize the Free2play space. Intuitive controls and a third person view make the game easy to play and fun for both newcomers and veterans of shooter games.  Game modes include Free for All, Team Deathmatch, Item Match, Capture the Battery, and many more featuring various maps designed by toy concept. Follow Microvolts on Twitter.

Family Channel is giving viewers a sneak preview of Canadian live-action tween show Debra! on the evening of April 22nd. Produced by Cookie Jar Entertainment, Debra! follows Debra Delong, an effervescent teen with a unique style and outlook on the world who is determined to start her own business. Debra’s best friend Preston is sometimes reluctant to become embroiled in Debra’s ambitious schemes but always manages to stick by her side. Debra! was created by Andrew Nicolls and Darrel Vickers (Jimmy Neutron, Fairly OddParents, Back to the Barnyard) and marks Cookie Jar Entertainment’s first live-action series for Family Channel. Follow Family Channel on Twitter.

Absolute® Software Corporation has announced that the company will be presenting at the Government Security Conference & Expo (GovSec) on next-generation solutions for endpoint security and management of mobile devices in Washington, DC on March 31.

Geoff Glave, senior product manager at Absolute, will discuss the growing challenges facing IT in managing and securing the endpoint. He will focus on the need for a layered approach to security, which is now, more than ever, essential to an environment that consists of multiple devices across multiple platforms.

“The mobile landscape is changing dramatically for IT organizations and they need to be prepared more than ever to mitigate the risks posed by mobile data,” states Rob Chase, chief operating officer at Absolute Software. “Absolute is uniquely positioned with cross platform and device support, persistence, and emergency response services. Our solutions provide organizations with actionable intelligence to effectively secure and manage their endpoints and the valuable data on them.” Follow Absolute on Twitter.

The season finale of the TELETOON original series Total Drama World Tour premieres on Sunday, April 24 at 8 p.m. ET/PT and TELETOON is keeping everyone in suspense – even the contestants. This season’s winner will be decided by the fans through an online vote beginning Sunday, March 27, with the winning contestant revealed during the final episode on Sunday, April 24 at 8 p.m. ET/PT.

Before the winner is revealed, TELETOON will pay tribute to the three remaining contestants, Alejandro, Cody and Heather, with special episodes in the weeks leading up to the finale. One tribute episode will air on each of the first three Sundays in April at 8 p.m. ET/PT taking a look back at each of the finalists’ journeys from the beginning of this season all the way to the finale. On Sunday, April 24, the finale will air as part of a special four-episode marathon beginning at 6:30 p.m. ET/PT with the three most recent episodes followed by the season finale at 8 p.m. ET/PT.

When viewers visit the Teletoon site to fill out their ballots for the winner beginning Sunday, March 27, they can also enter a contest for the chance to be animated into their very own Total Drama character and conduct an interview with animated host Chris MacLean.

Total Drama World Tour brings an international twist and musical spin to the popular Total Drama animated franchise. This season continued the series’ hilarious tradition of parodying reality shows by bringing back some of the fan-favourite past contestants and a few exciting new faces. The crew’s latest chance at fame and fortune saw them fly all over the world for a chance at another million-dollar grand prize while facing the kind of scary, embarrassing and even disgusting challenges that Total Drama fans have come to expect. Total Drama World Tour is created and produced by Toronto’s Fresh TV Inc. Follow Teletoon on Twitter.

As the April 15th deadline approaches for the Canadian Digital Media Industry Survey, Pixel To Product is reaching out to the last few digital media agencies on their list. Whether you’re a web designer, information architect, social media marketer or mobile application developer, Pixel To Product is encouraging all digital media practitioners to fill out the survey. It only take 8 minutes to complete, and the final report will be made available free of charge to the community upon completion. Survey respondents get early access to the final report and will be entered into a draw to win prizes as a thank you for their participation.

The Canadian Media Production Association (CMPA) applauds the Standing Committee on Canadian Heritage for recognizing the importance of fair terms of trade agreements between independent producers and vertically integrated media companies.

In its recent report to the Government of Canada on the impact of private television ownership changes, the Standing Committee recommended that the Government consider the issue of fair terms of trade agreements between independent producers and vertically integrated media companies when reviewing the Canada Media Fund.

“The Committee is to be congratulated for its timely recognition of the need for minimum standards and safeguards for Canadian independent producers in today’s increasingly integrated broadcasting ecosystem,” says Norm Bolen, the Association’s President and CEO. “We interpret the report as a clear signal of support from all political parties for independent producers and the significant role they play both in the Canadian broadcasting system and in Canada’s digital economy,” says Bolen.

“While a terms of trade arrangement has not yet been finalized, we are encouraged that the private broadcasters have remained at the bargaining table in good faith,” says John Barrack, the CMPA’s Chief Negotiator.

Also contained in the Standing Committee’s report on the impact of private television ownership changes is the recommendation that the CRTC examine the growing emergence of non-Canadian broadcast players to determine whether and how such foreign players should support Canadian cultural programming. “We see the potential for these foreign players to erode Canadian broadcasters’ current business models and weaken their ability to contribute to the creation of quality Canadian programming. Accordingly, we agree that a review is both timely and necessary,” says Bolen.

For all of you network admin types, Sierra Wireless has unveiled its 4G LTE multi-purpose wireless gateway that leverages the power of the Verizon Wireless 4G LTE network. The Sierra Wireless AirLink™ GX440 – the first 4G version of the recently announced AirLink GX400 – delivers the higher bandwidth required by applications including high-quality wireless video surveillance, multi-data-stream wireless connections to branch locations, or mobile office applications for public safety and field service activities. Sierra Wireless is showcasing the AirLink GX440 gateway in the Sierra Wireless stand (1670) at CTIA Wireless, which runs until March 24 at the Orange County Convention Center in Orlando. The AirLink GX440 gateway is expected to be available in the second half of this year, and to help facilitate the 3G-to-4G transition, Sierra Wireless also announced a technology upgrade program that will reduce customer risk by allowing customers to purchase an AirLink GX400 3G gateway now and upgrade to the AirLink GX440 when it becomes available.

ViXS Systems Inc. will be collaborating with iPanel TV Inc., a technology provider focused on TV value-added business services with some of the most advanced technology and largest scale deployments in China. By integrating iPanel’s set-top box software, or middleware, into ViXS’ XCode® 4210 series of products, it enables next generation media processing capabilities in the leading Chinese set-top box middleware solution. The combination of iPanel software and ViXS also allows the deployment of streaming content to multiple devices as supported by the Chinese government’s “n-Screen” initiative. N-Screen refers to having the same content being capable of being displayed on a computer, a TV or a smart phone screen.

D-BOX Technologies Inc. is going to have global movie-goers shaking all over – the Quebec company has announced a new agreement with Germany-based FTT (the company’s first European distributor for its commercial theatre expansion) to equip a first theatre with Germany’s CinemaxX. The Mülheim theatre will feature two auditoriums with 18 and 32 D-BOX MFX Seats marking the first sale of D-BOX in Germany for commercial theatre use and will generate as well, licensing fees payable to D-BOX in accordance to the systems’ utilization.

“This agreement with FTT further advances our position in the European market with theatres now in Germany and the Netherlands,” said President and CEO of D-BOX Technologies, Claude Mc Master. “This is a great achievement for us as we look to maintain our steady growth in Europe and on a global scale. As confidence in our international distribution model continues to build, we anticipate continued expansion and similar agreements for multiple D-BOX screens.”

“We see the D-BOX experience as a new standard in cutting-edge movie entertainment,” said Thomas Ruettgers of Film Ton Technik. “This theatre will represent an outstanding showcase in Germany coupled with state-of-the-art sound and picture technologies, and high-end amenities. We foresee customers responding overwhelmingly positively to the D-BOX experience.”

Toronto’s Mood Media Corporation will be showcasing a suite of market leading in-store media products and services at the upcoming Global Shop 2011 show in Las Vegas beginning March 28, 2011. Mood Media will be debuting its latest visual solution for the North American market, which currently powers the in-store digital signage for several world brands including Nike, Foot Locker and Guess. This turnkey visual solution incorporates Moods talented creative team, a centralized content management system, and solid-state commercial grade hardware.

Mood Media will also be presenting its next generation in-store background music product known as the Trusonic MBOX 4, which is the latest version of the leading Internet-delivered audio solution for retailers today. In addition, Mood Media is debuting its “Now Playing” feature, which works with the MBOX 4’s real-time audio update capabilities, and allows store managers and customers to see song and artist data for each track currently being played via any mobile device such as an iPhone, Android or Blackberry.

Also making its debut is Mood Media’s in-store touch screen casual games kiosks for retailers, which features hit Windows & Mac games from leading publishers such as PopCap Games and Big Fish Games. These interactive kiosks use the successful sample before you purchase technology that has helped Mood Media sell millions of music albums in 2010 through major retailers.

Nova Scotia’s early stage technology companies are getting improved access to scientific and technology expertise thanks to Innovacorp’s new advisory council. The Science and Technology Advisory Council, which was announced on March 16, will be made up of researchers and industry experts in fields related to Innovacorp’s focus industries, including clean technology, life sciences and information technology.

“I’m delighted to have a group of this calibre as a resource for us and our clients,” said Clifford Gross, president and CEO of Innovacorp. “Their experience, knowledge of science and industry, and contacts in the global community will be invaluable.  The council will also be a great platform for assessing emerging science and technology issues important to Nova Scotia’s economic future.”

Members will provide Innovacorp’s clients with independent, strategic advice about relevance, quality of science, and commercialization potential. Providing Nova Scotia businesses with resources to help them compete globally is part of jobsHere, the province’s plan to grow the economy.

“I am pleased to join Innovacorp’s new advisory council, and I look forward to offering my expertise and perspective to the team,” said Richard Murphy, president of Richard Murphy and Associates Inc. “Innovacorp’s clients include some of the region’s most promising and innovative emerging technology companies. I’m eager to help that community succeed.”

The advisory council builds on Innovacorp’s approach of using a network of external experts to complement its in-house business expertise. The Nova Scotia Crown corporation’s High Performance Incubation business model has earned international recognition for helping entrepreneurs commercialize their technologies. The model incorporates incubation infrastructure, business mentoring, and seed and venture capital investment.

Joining Mr. Murphy on Innovacorp’s Science and Technology Advisory Council are:

— Richard Karsten, associate professor in the department of mathematics and statistics at Acadia University
— Ian Hill, associate professor in the department of physics and atmospheric science at Dalhousie University
— Diana Pliura, president of ALBRY Inc.

Corporate Renaissance Group (CRG), a global provider of innovative solutions that drive better business management and performance, is pleased to announce the availability of an upgrade to CRG emPerform™, its all-inclusive, web-based employee performance management solution.

Version 3.14 is the latest release available and includes administrative enhancements to several areas of emPerform’s functionality; including, eSurvey, Succession Manager, Compensation Manager, and Automated Appraisals. Some of the upgrades include enhanced availability of historical reviews, improved tagging and search functionality, and greater administrative control over succession manager templates and viewer assignment.

“This upgrade reinforces our commitment to providing customers with an easy-to use and flexible talent management suite” said John Smith, Director of Enterprise Business Solutions at CRG. “emPerform 3.14 includes many smaller features that were requested by customers and are aimed at making the software as user-friendly as possible”.

I’m not sure how I feel about this report. I don’t know if I should find it interesting, tantalizing or offensive. By offensive, I mean in the way the report is worded – or maybe it’s just because I haven’t yet consumed enough coffee. I personally don’t think that a sampling of 2000 women across the nation is a very good cross-section of the female population who use technology. While devices are convenient for both research and communication, I don’t go into any kind of massive twitchy fit or experience any anxiety if I’m away from Facebook, Twitter or even email for a day. For the record, I would willingly give up my cell phone before I would give up my PC, netbook, 360, DS or iPod Touch – because if I give up my cell phone (which, by the way, is not a smartphone), it would be harder for those at my day job to find me. 😉

Nearly half (46%) of Canadian women admit they could not go without their mobile devices for even a week, according to the 2011 MasterIndex™ on Women and Technology (PDF) released today by MasterCard Canada. The report indicates that women have become so dependent on their mobile phones, MP3 players and even digital cameras that they are willing to sacrifice the things they love in order to keep them.

The report reveals Canadian women over the age of 18 would rather give up coffee (24%), spa treatments (42%) and even chocolate (24%) than part with their mobile gadgets. Canadian women are avid users of digital cameras (85%), mobile/cellphones (73%) and MP3 players (50%), but how they use these devices is dictated by age and life circumstance.

“As a leader in mobile payments technology, MasterCard wanted to learn more about the relationship women have with technology and how this relationship is evolving,” says Betty DeVita, President, MasterCard Canada. “We know technology is important to women, but were surprised by how dependent they’ve become. This fascination with mobile tools is likely the result of their increased functionality. It goes beyond chatting with family and friends. Busy women can now access social media sites, keep track of their busy social calendars and view their favorite photos and videos from anywhere using these mobile tools.”

The report reveals that there are five distinct life stages that categorize women’s relationship with technology:

* Aspiring Adopters are women between the ages of 18 and 34 who are not employed full-time. This group is most likely to own MP3 players (81%) and smartphones (27%) and the second most likely to identify themselves as early adopters of technology (10%).
* Connected Careerists are employed women between the ages of 18 and 34 without children. These women are identified as the earliest adopters of technology (16%) and can afford to own digital cameras (92%), MP3 players (83%), portable video/gaming devices (36%) and smartphones (36%).
* Mobile Mamas, the majority of whom are between the ages of 25 and 49, often own a variety of devices including digital cameras (92%), cellphones (77%), MP3 players (65%), video/gaming devices (52%) and smartphones (21%). Some of these devices are for personal use, while others, such as gaming devices, may be used by their children.
* Established but Unimpressed who are between the ages of 35 and 54 but have no children are very reluctant adopters of technology (51%) and often only own a mobile phone (84%) which they view as a tool. They are neither impressed nor intimidated by new or changing technology, and you won’t find them with the latest and greatest gadgets.
* Silver Speakers are women aged 55+ who have no children of their own living at home. Women in this group are most likely to own cellphones (70%) and digital cameras (83%).

The research was conducted by Environics Research Group from July 22 – August 4, 2010, via a national online survey of 2,000 adult Canadian women aged 18+.

Yesterday Yannis Mallat, CEO of Ubisoft Montreal and Toronto announced during his speech at the Board of Trade of Metropolitan Montreal that Ubisoft Montreal will be investing $200 000.00 annually over five years to support the creation of a research chair on artificial intelligence.  Named NSERC-Ubisoft Industrial Chair on Learning Representations for Immersive Video Games, the initiative will support about 30 students and researchers  who will work within Ubisoft production teams to bring together video game engineers and developers’ know-how with the research methods of professors and students at Université de Montréal.

The NSERC-Ubisoft Industrial Chair on Learning Representations for Immersive Video Games
Mr. Yoshua Bengio, Chairholder and Professor at the Department of Computer Science and Operational Research at Université de Montréal, will supervise research activities alongside Mr. Yves Jacquier, Executive Director of Ubisoft Montreal’s Production services studios. These two teams are already working on projects which have proven the relevance of combining academic work with practical applications.

“Today, players expect personalized experiences, adapted to their gaming style and level of experience. The combination of academic and practical knowledge will accelerate our efforts to develop high-level, interactive, dynamic, and adaptable content, Yves Jacquier says. Players will benefit from the research results as early as 2012 on games from Ubisoft’s greatest brands.”

The research, whose main goal is to further develop learning algorithms known as deep algorithms, should result in significant advancements in the fields of machine learning and artificial intelligence.

“Our teams of professors and students have been collaborating for more than two years to advance research on data treatment for the creation of learning algorithms that modify in-game experience”, Professor and Chairholder Yoshua Bengio says. “The amount of technological data to process is always increasing and becoming harder for developers to deal with. Research work will not only help the quality and adaptation of content, but also the efficiency and productivity of developers responsible for the creation of the content.”

By analyzing data on the player’s in-game behavior, it will be possible, for instance, to offer him or her a new dimension of interactivity with the help of artificial intelligence (AI). The AI will “learn” from the data and “adapt” the content of the games and the recommendations made to the player in accordance with his or her behavior.

“NSERC makes Canada a country of discoverers and innovators,” said NSERC President Dr. Suzanne Fortier. “Dr. Bengio is a world renowned leader in the field of machine learning. The second term of the Chair is focussed on applying advancements in this area to develop leading-edge technology for the video game industry. This research program will help us maintain our technological edge in the multi-billion dollar gaming industry, which holds a particularly large place in Canada’s economy, thanks in part to Ubisoft Montreal.”

The chair will focus on three activities:

* The collection of data for the creation of an improved, immersive experience customized in real-time, thanks to the generation of varied automated elements with the adaptable AI;
* The development of techniques to better equip artists and 3D animators in the creation of high-quality, immersive environments, namely the displaying of rich and flowing video content that takes into account the limitations of game consoles;
* The sharing of knowledge, experience and tools between academics and technologists, in order to stimulate creativity and innovation with the purpose of increasing the productivity of production teams.

Guy Breton, Université de Montréal Rector, says this partnership will further enhance research already conducted on campus: “By investing in the knowledge and talent development, Ubisoft and the NSERCC support our community’s unique scientific vitality and creativity.”

During his speech, Yannis Mallat said: “The creation of the chair is in line with partnerships between Ubisoft and Quebec educational institutions, for the advancement of the science behind the development of high-level interactive entertainment products. Indeed, Ubisoft hopes to help maintain Montreal’s status as a reference in video game production and R&D by actively participating in the development of a techno-creative community invested in innovative projects.”

Released: Homefront from THQ is in stores today. The PC version of this game was developed in Canada by Digital Extremes, a small detail glaringly overlooked in many of the press releases sent out by THQ, including today’s launch releases.

Meetup: Vancouver Social Games will be holding a Meetup on March 23rd at The Revel Room.

Released: Endloop Systems has launched their latest title on the iTunes App Store. Chicken Balls HD for the iPad is currently on sale, so take this opportunity to join the fray as the bravest chicken this side of New Mexico. It’s the summer of 1947, you’ve just come back from the Great War and had hoped to hang up your flight cap for good. When a UFO crash lands just outside the nearby town of Roswell you knew you’d have to take to the skies – one more time. Chicken Balls is a puzzle game that makes use of both slingshot and pachinko-styled physics to help you save the planet.

Updated: Shaw Media’s Video On Demand app for the iPhone and iPod Touch lets you search through new releases, coming soon, comedies, dramas, thrillers, classics, TV series and more. Read a short description of your selection, hit order and turn on your TV to enjoy the show. New features in this update include:

• Let your friends know what you’re watching through Facebook, Twitter or Email.
• See which movies are Coming Soon to Shaw Video On Demand.
• Choose to be notified when selected Coming Soon movies are released (IOS 4.0+).
• User interface improvements to make finding content easier and faster.
• Auto-suggest in Search.
• View your order History.
• Indication of TV episodes that you’ve already watched.
• Foreign language filtering.
• Auto-loading of more items in lists.

Now if they could just add an “OMG I forgot to set the PVR” feature to this app…

Today’s trailer feature is for Prototype 2, currently in development at Vancouver’s Radical Entertainment.

[youtube:http://www.youtube.com/watch?v=7304jLR3E6s]

Nothing like a bird’s eye view of the big city.

Apply Now: Could your Canadian tech company be one of the nation’s Fast 50? Here’s the application and here’s the categories:

• Technology Fast 50^TM ranking – Recognizing the 50 fastest growing tech companies with the highest percentage revenue growth over five years.
• Companies-to-Watch award – Honouring younger, promising Canadian tech companies that are in business for less than 5 years.
• Technology Green 15^TM award – recognizes Canada’s leading GreenTech companies, including any technology that promotes a more efficient use and re-use of the earth’s resources in industrial production and consumption.
• Technology Fast 50^TM Leadership award – Their ability to create a distinct competitive advantage in a high-growth market allows them to dominate their sector and quickly join the ranks of other Canadian global leaders.  Chosen by Deloitte and its sponsors from the applicants to the Technology Fast 50^TM ranking, these companies are the elite members of the Canadian technology industry

Apply Before May 20th: The CBC Prime Time Television Program is tailored to address the individual’s creative & craft needs as well as the industry’s ever changing marketplace & business practices. Our residents gain a solid understanding of the importance of collaborative work and how to successfully marry creative inspiration with industry savoir-faire.

The curriculum of the CBC Prime Time Television Program takes the following approaches:

* Training on an individual, discipline specific and story department level.
* Individual mentorship, constant self analysis and critical feedback are central to developing a writer’s creative & professional integrity
* Strong business/career management skills are critical to their success and our priority is to arm our writers with confidence in their skills, an expanded network of peers, strong TV spec scripts and a viable original series package to shop.

The Canadian eLearning Enterprise Alliance (CeLEA) has introduced the first survey in what the Alliance hopes will become a regular series of surveys of the elearning landscape in Canada. This initial survey is intended to gather general information from a broad cross section of industry participants. CeLEA is particularly interested in the commercial elearning sector and in future surveys we will address specific issues, challenges and opportunities within that part of the eLearning industry.

If you or your company falls within this demographic, the Alliance would greatly appreciate a few moments of your time to respond to the survey. Responses will be collected over the coming few weeks, after which the results will be analyzed and a summary presented through the CeLEA web site.

The 8th edition of the Montreal International Game Summit (MIGS) will be held at the Hilton Bonaventure of Montreal this November 1st and 2nd. The MIGS team is seeking local and international game industry experts interested in presenting at MIGS and therefore contributing to the quality of the event. All session proposals must fall within one of the following five tracks: Arts & VFX, Business, Design, Production and Technology. Interested professionals can apply via the MIGS website before April 4th.

“Montreal Shines” is the new slogan for the 8th edition of the event. “This theme is full of meaning. It reminds people that Canada, thanks in part to Montreal, is now the third worldwide game development cluster. It also reflects the bubbling created by this gathering of industry professionals at MIGS, as well as its radiance on the global scene”, says Marie Claude Bernard, director of the event.

Last year, the MIGS welcomed more than 80 speakers from all over the world. “The 2010 edition was truly successful, thanks in great part to its substantial schedule. We’re aiming at no less than surpassing that success by offering an even richer one this year!”, proudly announces Ms Bernard.

Entries for the .CA Impact Awards are approaching the 500 mark. The Canadian Internet Registry Authority (CIRA) encourages other impactful websites to enter and compete for the chance of winning $5,000 and national recognition.

“The overwhelming number of entries has surpassed all of our expectations here at CIRA,” says CIRA’s president and CEO, Byron Holland. “This is proof that Canadians truly live in a society that values the importance of .CA websites.”

The .CA Impact Awards are designed to recognize youth, educators, not-for-profit organizations, small businesses, technology developers and web designers for their innovation, the quality of their work, and the impact of their .CA websites and applications.

There are only two weeks remaining to enter your website and have a chance at winning $5,000 and the recognition of being the most impactful .CA website in your category.

There are four broad categories for entries:

• Small Business – celebrating a company whose website or application has helped a business contribute to its community, foster sales or create jobs.
• eLearning – recognizing youth and educators who use their .CA website to share knowledge and promote education.
• Not-for-Profit – distinguishing an NGO or association whose website or application is making a difference in the lives of members, donors, or the public.
• Web Technology and Design – recognizing individuals and organizations for innovation and impact in enhancing the speed, reliability, practicality and/or security of the Internet for all users.

Entries for the awards will be received until 11:59 p.m. (PT) March 25, 2011. Judging takes place in April 2011 and the inaugural awards will be presented at the mesh Conference in Toronto on May 24, 2011, all expenses paid for the four winners.

Mood Media Corporation has  entered the Chinese market as part of its long-term global growth strategy. China’s booming retail sector represents a major opportunity for Mood Media to further deploy its in-store media solutions in one of the world’s fastest growing economies.

Lorne Abony, CEO and Chairman for Mood Media Corporation stated that “China presents a fantastic opportunity for our global expansion plans. While in-store media is mature and well understood in most territories around the world, it is still considered a new segment in China. This is changing quickly as Chinese retailers are starting to understand the substantial sales uplift a managed media service generates. We also know the timing is perfect for Mood Media to activate its expansion growth plan as aggressive measures are being undertaken by the Chinese government to enforce copyright protection and to legalize how media is reproduced and broadcast.”

Mood Media currently provides music services in China to Western brands such as Polo, Puma, Coach, Costa coffee and Hilton hotel group. The company is currently in discussions with many potential new Chinese partners. A key element of the initiative is to deepen its network of industry and government relationships that are required for navigating China’s complex regulatory environment.

Mood Media plans to become a key player in China’s vast and growing retail sector. In the first two months of this year China’s retail sales rose 15.8 percent year on year to 2.9018 trillion yuan (441.67 billion U.S. dollars), according to China’s National Bureau of Statistics.

The US Court action between Vancouver’s Destiny Media Technologies, Inc. and Toronto’s Yangaroo has concluded. Yangaroo had filed a complaint for patent infringement against Destiny on May 5 2009, claiming that Destiny’s Play MPE® secure distribution system infringed on their US patent number 7,529,712, issued the same day.

On June 7, 2010, the Honorable William C. Griesbach ruled in Destiny’s favor, directing the Clerk to dismiss Yangaroo’s claim in its entirety. Yangaroo appealed this decision, and on March 10^th, 2011 three circuit judges heard oral arguments in Washington DC and on March 14^th, affirmed the original decision, dismissing the lawsuit in its entirety. Destiny Media noted that it will be filing a motion for costs.