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  • The Survey Says Ideas Are Easy But Financing Is A Challenge For Canadian Entrepreneurs

14th October 2010

The Survey Says Ideas Are Easy But Financing Is A Challenge For Canadian Entrepreneurs

intuitFor most Canadians, coming up with an idea for a successful small business is the easy part. Finding the money to get started is what’s hard. Nearly 70 per cent of Canadians believe the idea is easy, but even more, 72 per cent, say they’re concerned about finding start up money.

These are among the findings of a second Canada-wide survey commissioned by Intuit Inc., maker of QuickBooks, to determine Canadians’ attitudes around entrepreneurship. The latest effort coincides with the start of Canada’s Small Business Week 2010.

Several key motivators were cited by poll respondents who were interested in starting a small business:

– A desire to no longer work for someone else (43 per cent)
– Control of their own destiny – (43 per cent)
– A means to a better quality of life – (35 per cent – up six points
from February)
– Starting something new – (33 per cent – up nine points from February)

But they’re concerned with the challenges of getting started. These include

– Finding the money for start-up costs – (72 per cent)
– Convincing lenders that they’re a good risk – (71 per cent)
– Navigating the tax and finance requirements – (61 per cent)

HST is also a big factor in Ontario and British Columbia. Half of those surveyed in those provinces believe it will do more to discourage people from starting a business, while only five per cent say it would have a positive impact. This may be why a slight majority of Canadians (51 per cent) believe it’s harder to start a business today compared to a decade ago.

Younger Canadians seem more optimistic about starting a business. Forty-two per cent of respondents between the ages of 18-34 say it’s more difficult to start a business today compared to 61 per cent of Canadians age 55 and over.

Despite this, more than one third of all respondents say they are interested in starting their own business, and 43 per cent of those say they plan to do that within the next two years.

“There’s no shortage of reasons for Canadians to stifle entrepreneurial pursuits but, we’ve found that simply isn’t happening,” said Barb Anderson, Intuit’s product marketing leader for financial management software. “The market uncertainty, grim headlines and general anxiety of the past six months haven’t affected the entrepreneurial drive.” Read the rest of this entry »

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10th October 2010

Largest Ever Digital Research Project Reveals Canadian Digital Lag

tnsglobalThe largest ever global research project into people’s online activities and behaviour – Digital Life – was released today, Digital Day, by TNS, the world’s largest custom research company. Covering 88% of the world’s online population through 50,000 interviews with consumers in 46 countries including all of the BRICs (Brazil, Russia, India and China), the study reveals a number of very significant findings and provides indicators for the future of the world’s online behaviour.

Core data from the study is being made publicly available via an interactive website, with TNS providing more detailed reports and breakdowns to its clients. Digital Lifestyles

“This study covers more than twice the markets of any other research of this kind. So, it will really allow us to determine Canada’s position in the online world.” said Michael Ennamorato, TNS Canada’s Managing Director. “Plus, we have taken the research to the next level by going beyond basic behaviour to provide more detailed data into attitudes and emotional drivers of that behaviour.”

A main take-away is that when it comes to online behaviours, Canada, despite being a mature market with advanced infrastructure, is being hopscotched by the rapid growth markets:

* Canada lags in digital engagement. When looking at behaviour online, rapid growth markets such as Egypt (56%) and China (54%) have much higher levels of digital engagement – that is, they are more active with the technology – than mature markets such as Canada (37%), Japan (20%), Denmark (25%) or Finland (26%). Read the rest of this entry »

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5th October 2010

Privacy Commissioner Warns of Privacy Issues Within The Federal Government

Government of CanadaThe federal government’s use of handheld communications devices and its practices for disposing of unneeded paper documents and surplus computers could expose the personal information of Canadians to unauthorized disclosure, Privacy Commissioner of Canada Jennifer Stoddart has warned.

The findings, stemming from two separate privacy audits conducted by the Office of the Privacy Commissioner of Canada (OPC), were highlighted in the organization’s 2009-2010 annual report on the Privacy Act, tabled in Parliament today. The Act applies to federal departments, agencies and Crown corporations.

“Our audits turned up some disturbing gaps in the privacy policies and practices of government institutions,” Commissioner Stoddart said. “Whether they’re using a BlackBerry, shredding old papers or disposing of outdated computer equipment, public servants need to know that the security of people’s personal data is a top priority.”Jennifer Stoddart

The annual report examines how the government’s holdings of personal data are affected by technology and considers the impact of full-body airport scanners and other national security measures on the privacy rights of Canadians. The report also summarizes key investigations into privacy complaints and data breaches that the Office conducted under the Privacy Act in 2009-2010.

“Considering the vast amounts of personal information on Canadians that the government holds, problems are relatively rare,” the Commissioner acknowledged. But, she noted, the data that the government collects, for purposes such as taxation, income support, the correctional system and international travel, is highly sensitive. Any unauthorized collection, use or disclosure of such data could therefore have serious consequences.

“When it comes to safeguarding the personal information entrusted to it, the government of Canada must always be held to the very highest standards of account.”

Here are some highlights of today’s reports:

* Wireless audit: Of five federal entities examined, none had fully assessed the threats and risks inherent in wireless communications. Gaps in policies and/or practices resulted in weak password protection for smart phones and inadequate encryption for Wi-Fi networks and data stored on mobile devices. Shortcomings were also noted in the disposal of surplus handheld devices and the use of PIN-to-PIN messaging, a form of direct communication between two smart phones that is vulnerable to interception. Read the rest of this entry »

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28th September 2010

Telefilm Canada A Partner of Choice On The International Market

Telefilm CanadaTelefilm Canada is has mad public its 2009 International Markets Report (PDF). The report spotlights Telefilm’s key role in supporting Canada’s audiovisual industry at foreign markets. Despite the economic downturn during the year, the report highlights the remarkable increase in foreign sales achieved by Canadian producers and distributors at international markets and festivals where Telefilm organizes and runs the Canada Pavilion: the European Film Market at the Berlin Film Festival, MIPTV, the Cannes Film Market and MIPCOM.


* Telefilm invested about $1.2M in support of Canadian companies’ participation at international markets. Every dollar invested by Telefilm within the framework of its foreign activities generated $16 in sales deals for Canadian film companies, compared with $11 in 2008 and $9 in 2007. If we include pre-sales and probable sales (that is, sales deals likely to be closed quickly after the market), this figure jumps to $100 for every dollar invested.
* In 2009, total sales and pre-sales of Canadian films and television programs stood at $17.6M, a 26% increase over the $14M earned in 2008. Negotiations conducted during the international markets generated $90.7M in probable sales. This brings the total of sales, pre-sales and probable sales to $108.3M, a 27% increase over the previous year’s total of $85M.
* In 2009, the Cannes Festival was the most profitable market in terms of the ratio of sales, pre-sales and co-production/co-venturing agreements per dollar invested: every dollar invested by Telefilm generated more than $333 in economic activity.

“There’s no doubt that Canada’s audiovisual industry benefits from the strategic support it obtains abroad from Telefilm,” said Carolle Brabant, Executive Director of Telefilm Canada. “We’re very pleased to see how dynamic our companies are when they negotiate co-production and co-venturing agreements with foreign partners. Telefilm’s activities at international markets provide a real showcase for Canadian talent abroad and prove that Canadian products can compete on the world stage.”

On the international stage, Telefilm, in partnership with members of the International Business Development Group, offers strategic and operational support to Canadian companies by organizing the Canada Pavilion at a number of international markets and festivals. At the Pavilion, Telefilm supports producers’ and distributors’ sales promotion efforts through initiatives that target investors and buyers from around the world. These activities also allow Canadian and foreign producers to pool their resources in order to co-produce films and television programs. Finally, Telefilm supports the international launch of Canadian productions through special marketing activities at festivals deemed to provide the best business opportunities for Canadian companies.

Overall, Canadian companies stated that they were very satisfied with the full range of services that Telefilm offered abroad in 2009.

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14th September 2010

EA and Nielsen Show Ads In Games Work In US Homes

EA has revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of Gatorade, EAshows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

The study focused on households that purchased at least one of six EA SPORTS™ titles: NHL® 09, NHL 10, NBA LIVE 07, NBA LIVE 08, NBA LIVE 09 and NBA Street Homecourt. Gatorade had a variety of product placements within the games including arena signs, players’ water bottles, score updates and other call outs.
EA Sports
The study was based on Nielsen’s US Homescan panel of more than 100,000 households, representative of the US population, including a subset of Homescan homes that scanned video game UPC (Universal Product Codes) barcodes. The scanned barcodes were matched to a reference library of more than 14,000 video game titles. Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games (the test group) with households that didn’t purchase one of the games (the control group).

These test and control group homes are projected out to the broad Homescan panel by matching them with the larger Homescan household universe based on similar purchase patterns and demographics in order to achieve a statistically reliable sample. Finally, the sales impact of Gatorade advertising was measured by analyzing and comparing Gatorade purchase behavior between the households that had and hadn’t purchased the games that carried Gatorade advertising.
Read the rest of this entry »

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13th September 2010

Bitstrips for Schools Helps Close the Literacy Gap between Boys and Girls

bitstrips for schoolsBitstrips Inc. released data today showing that its popular educational comic-making tool, Bitstrips for Schools, is helping close the gender literacy gap by motivating male students to write as much as their female counterparts.

An analysis of over 400,000 students who used Bitstrips for Schools during the 2009-10 school year revealed that boys wrote as many comics on a per-student basis as girls. The analysis compared usage across grades 1-12, and showed that the number of comics made by students of both sexes was virtually identical in each grade. In total, students combined to create over 2 million comics on Bitstrips for Schools in under 10 months, most of them in Ontario, Canada, where the service is available to all of the province’s 5,000 publicly funded schools through a license from the Ministry of Education.

Featuring online tools that let any student create and share comics without having to draw, and a growing library of activities covering English, Math, Science, History and Social Studies, Canadian Council on LearningBitstrips for Schools is striking a chord at a time when comics are becoming recognized as having an important role to play in the classroom. School librarians are adding graphic novels to their bookshelves in growing numbers, and in July, the Canadian Council on Learning published a report detailing the potential of comics in boys’ literacy development.

“More and more, researchers are pointing to comics as a way to engage boys in reading, but you don’t really hear about their potential to boost the other half of the literacy equation – writing,” said Bitstrips CEO, Jacob Blackstock. “The results from our first year in schools show that we’re starting to have a real impact in that respect.”

Bitstrips for Schools has experienced explosive growth since launching last September. In Ontario, over 25,000 teachers have created accounts across 85% of the province’s schools. Many more have subscribed across the rest of Canada, as well as in Australia, the United Kingdom, and the U.S., where the site is a featured partner in the National Writing Project’s Spotlight on Literacy. By the end of June, students were making 15,000 new comics every day.

“The response from the start has been incredible,” said Blackstock. “We hear from teachers almost daily that Bitstrips for Schools is helping students become much more communicative by making the process of writing more visual, interactive and fun.”

“Bitstrips for Schools is a great motivational tool for reluctant writers,” said Lindsay Porter, a Grade 3/4 teacher at Tecumseh Public School in Mississauga, Ontario. “Students who would normally shut down at the thought of a traditional writing assignment end up asking to stay in at recess to work on their comics. Knowing that I have something to help differentiate learning for those students and sustain their interest in a classroom task makes my job a little easier.”

Discussing the impact of Bitstrips for Schools on her seventh grade Language Arts students, teacher Shannon Powell at Central Montcalm Middle School in Michigan said, “Some of my most highly reluctant writers were among the first to accomplish the assignments I gave, and proved that they can write after all. With this program students don’t have to be limited by their drawing talent.”

An end-of-year survey of teachers who use Bitstrips for Schools revealed that 98% find the website easy to use, 97% plan to use it again in the coming school year, and 98% would recommend Bitstrips for Schools to their fellow teachers.

The company recently renewed its license in Ontario for the 2010-11 school year, once again making Bitstrips for Schools available to the province’s 2 million students.

“It’s thrilling to have become a valued part of the literacy toolkit for so many teachers so quickly,” said Blackstock, adding, “We’re really excited to kick off another amazing school year and take things to another level.”

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27th August 2010

Canadian Social Media Marketers Pressed To Stay Current

apezoneNow you can compete against your Facebook and Twitter friends in the latest release of ApeZone’s SoliScare card game for the iPhone, iPod Touch, and iPad. The new version adds 11 leaderboards and 18 achievements to this already addictive little card game.

SoliScare lets you embark on a fantastic journey through graveyards, haunted houses, and spooky castles. Put the beat down on ghosts, zombies, and classic movie monsters in 100 levels of play.

Game play follows one simple rule: move monster cards to your hero pile by choosing cards that are one higher or lower than your current hero card. As you make longer card runs, you’ll capture these creatures and add them to your jailhouse. Capture all 37 ghosts, zombies, and monsters to become the new Van Helsing.

LudiaLudia Inc., and Sony Pictures Consumer Products announced today that Ludia will create video games based on the hugely popular Pyramid series of television game shows. The licensing deal will result in games across major console platforms, PC/Mac, iPhone/iPod touch and iPad, the first of which games is slated for release in Q1 2011.

“Pyramid is a classic TV game show favorite, and we are thrilled to create games around the property so that fans of the show and broader audiences alike are able to feel the thrill of reaching ‘Winner’s Circle’ from home,” said Alex Thabet, Founder and CEO of Ludia Inc. “This deal serves to further expand Ludia’s prominence across platforms in the game show video game category, which has been a successful growth strategy for us.”

Pyramid will feature all the favorite elements from the show as the game pits pair against pair in a bid to reach the coveted ‘Winner’s Circle’. Players pick from six categories on the pyramid-shaped game board, and guess a series of words or phrases as described by their team mate. The duo that scores more points than their opposing team wins the match, and gets a shot at the grand prize. Additionally, the Pyramid video games will incorporate thousands of questions, connected gaming elements, single and multiplayer game modes, as well as reward systems to fuel the competitive fun between players.

“Pyramid has been a long-standing and successful game show franchise, and we are delighted to work with Ludia to create new opportunities that will bring an engaging entertainment experience to fans of the show,” added Mark Caplan, Vice President Licensing, Sony Pictures Consumer Products.

Three of EA Sports’ titles are vying for the top spot in the Golden Joystick Awards. FIFA 10, Skate 3 and 2010 FIFA World Cup South Africa are all in the final run to the top. Ubisoft Canada is also competing against itself in the Action Title category, with both Assassin’s Creed 2 and Tom Clancy’s Splinter Cell Conviction in the running.

Assassin’s Creed 2: Bonfire of the Vanities and FIFA 10 are finalists for Downloadable Game of the Year while Next Level’s Punch Out!! and EA Sports’ Fight Night Round 4 have entered the ring for Fighting Game of the Year. EA Blackbox is trying to be first over the finish line in the Online Game of the Year with Need For Speed World while franchise twins Assassin’s Creed Bloodlines and Assassin’s Creed Discovery are both in the running for Portable Game of the Year. We have a cross-country showdown going between EA Montreal’s NFS Shift and United Front’s Modnation Dragon AgeRacers in the Racing Game of the Year category.

Bioware fans will have a real problem voting in the Role Playing Game of The Year category as Mass Effect 2, Dragon Age: Origins and Dragon Age Origins Awakening have all made it to the final list. In the soundtrack category, we have Mass Effect 2 competing against Assassin’s Creed 2, and in the RTS category we have household favourite Warhammer 40,000: Dawn of War II – Chaos Rising from Relic. The voting for Ultimate Game of the Year is going to be hot and heavy with Assassin’s Creed 2, Mass Effect 2 and Dragon Age: Origins all hoping to take the podium. Read the rest of this entry »

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19th August 2010

Canada Is Eventful

Microsoft CanadaA quick reminder that Microsoft Tech Days will be touring across the country beginning next month. You may still have time to get in on the Early Bird pricing if you act fast. Early Bird prices close six weeks prior to tour arrival dates.

Vancouver: September 14-15
Edmonton: October 05-06
Toronto: October 27-28
Halifax: November 02-03
Ottawa: November 09-10
Montreal: November 23-24
Winnipeg: December 07-08
Calgary: December 14-15

whedon festIf you are a Joss Whedon fan, then you will want to be spending some time at Whedon Fest, a 3 day unofficial convention to celebrate all that is Whedon. The convention will feature guests and events from Buffy, Angel, Firefly, Dr. Horrible and Dollhouse. Organizers and fans will be celebrating the Joss ‘verse from Friday October, 1st to Sunday October, 3rd 2010 at the Sheraton Hotel and Conference Centre in Toronto, Canada. The unofficial Whedon Fest convention will comprise of guest talks, autograph and photograph sessions, charity auction, a Saturday night masquerade and dance, contests, and more.

Battlegoat StudiosBattleGoat Studios and Paradox Interactive are pleased to announce that Supreme Ruler Cold War, the next title in the Supreme Ruler series, is scheduled for release in Q2 2011. Building on Supreme Ruler 2010 and 2020, BattleGoat Studios invites you to relive the tension and uncertainty of the Cold War. As the 1950’s approach, the Korean War looms, the Arms Race intensifies, the Berlin Crisis leads to the formation of NATO, and the world anticipates a new World War.

As leader of the United States or the Soviet Union, you must make the correct Economic, Diplomatic, Domestic and Military decisions to successfully navigate your country through this dangerous historical era and increase your nation’s Sphere of Influence on the world stage.Supreme Ruler Cold War


– Play as the United States or Soviet Union in Campaign Mode
– Control any Nation in Post-World War II Era in Sandbox Mode
– Use Diplomacy, Trade and Espionage to influence the policies of other nations
– Research new Technologies to give your nation an edge
– Grow and Modernize your Economy
– Control Military production and deployment, or let your Ministers take care of the details
– And when Diplomacy Fails… Sophisticated Real-Time Strategic and Tactical Control of your Military Forces!
– Enhanced Graphics and Sound including New 3D Terrain
– Experience the redesigned GUI with improved On-Map feedback and streamlined controls
– Up to 16 players in Multiplayer over local network or InternetSoliScare

apezoneApeZone has released a free version of SoliScare for the iPhone, iPod Touch, and iPad, letting you take a free peak at their whimsical card game, specifically designed for the iPhone’s touch screen. The free version lets you play though ten ghost levels, where you will use your astral weapons of everyday objects to beat down ghosts. Drawing a club, gives you a golf club, a spade gives you a shovel, and so on. As you make longer runs of cards, you’ll capture ghosts and place them in your jailhouse. Try to capture all 13 ghosts. Collect coins as you clear cards and buy game perks to help you out.

kerberos productionsParadox Interactive and Vancouver’s Kerberos Productions have released new screenshots and gameplay scenes from Sword of the Stars II, the sequel to the hit 4X franchise, Sword of the Stars. Sword of the Stars 2Scheduled for release in Q2 2011, Sword of the Stars II will feature the six races from SotS and its expansions, as well as revealing the dark, running secret of the original series, the Suul’ka – an ancient race that is responsible for tampering with other races in the Sword of the Stars universe.

“We’re really excited to have the Sword of the Stars II as a part of our lineup at Gamescom” Says Executive Producer Mattias Lilja at Paradox Interactive. “PC gamers have a lot of love for the genre and we’re no exception. The game looks and plays great already and we’re really looking forwarding to showing off the game.”

nGen, Niagara’s Interactive Media Generator is pleased to announce the opening of its $3 million, state of the art facility designed for digital interactive media advancement. Funded by the Community Adjustment Fund, a government fund established as part of Canada’s Economic Action Plan to address the short-term economic needs of Canadian communities impacted by the global recession. The new facility houses cutting edge digital interactive media technologies and will undoubtedly increase Niagara’s already growing reputation as a hub for digital interactive media. The expanded facility has been branded the Generator at one. Located at one St. Paul Street in downtown St. Catharines the facility has the capacity to enable entire media projects to be created at one location. Read the rest of this entry »

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16th August 2010

Mixed Media Monday

Strategy FirstMontreal’s Strategy First and U.S. based Nvinium Games are expanding the Space Empires: Battle For Supremacy franchise which began on the PC in 1993. The five-title franchise has been infiltrating social media and casual game platforms, and with versions for the iPhone and iPad due to launch in 2011, social gamers will now be able to connect with Space Empire gamers anywhere and at anytime, including those on Facebook.

“The avid Space Empires audience pushed us to expand from the PC to Facebook. We have been extremely pleased by the response to the new social network version of the game both in terms of excellent reviews and the exceptional take up of the game by the Facebook community. Accordingly we are expanding to the iPhone and the iPad platforms which will allow us to make the game available to these popular and growing social game audiences”, said Strategy First’s President Emanuel Wall.Dead of Night

big stack gamesBig Stack Studios has released a new game in the iTunes App Store. In Dead of Night, you will travel back to the 19th century and direct the vampire army through their conquest of Europe. In this 40 level quest you will capture villagers with your vampiric gaze and defend your legions from those of Van Helsing and the Werewolves. This title, which is OpenFeint-enabled, blends elements of castle defense and line-drawing gameplay and is available now for $ 0.99USD.

UbisoftThe Zellers store located at 8925 Torbram Road in Brampton will be holding an in-store BattleTag event with the game’s producer, Gael Seydoux, who will be on hand to talk about the new game and answer questions. The event will run from 10:00a.m. until 3:00p.m.

Canada Media FundThe Canada Media Fund will begin a new round of consultation sessions with the industry this fall. Valerie Creighton, President and CEO, and Stéphane Cardin, VP of Industry and Public Affairs, will meet with stakeholders across the country to gain input on key issues to be resolved prior to releasing the program guidelines for 2011-2012 in December.

If you wish to attend one of these sessions, you are asked to please register by selecting a location near you. Exact times and locations will be provided to registrants by email prior to each event. New this year, stakeholders who are unable to attend a session in person can participate through an online discussion forum. More details will be provided by CMF in the coming weeks.

Tungle.meScheduling site Tungle.me has once again expanded its services, allowing users to add their Facebook Events to their Tungle.me account. With this new integration users can now see their entire schedule in one, simple calendar view, allowing them to factor Facebook events into their availability, thereby avoiding those pesky double bookings. As users RSVP to new Facebook Events, those events will be added to their Tungle.me calendar, automatically updating available time slots.

Boys and Girls Clubs of CanadaThis past Saturday marked a momentous occasion for Boys and Girls Clubs of Canada and its long-standing partner Future Shop as they celebrated the 10th anniversary of the Future Shop Future Leaders Scholarships program. And what better way to celebrate than to give the gift of education to 25 Boys and Girls Clubs youth across Canada. Future ShopPresented with scholarships based on their outstanding contribution to their Boys and Girls Club and local community, good academic standing and financial need, the deserving 25 recipients will use their bursary to pursue their careers and life goals through higher education. Read the rest of this entry »

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10th August 2010

Canadian Partnership Against Cancer Launches Online Series

partnership against cancerBefore I get into today’s digital media news, I want to let you know about this very important resource, because pretty well every Canadian has been touched in some way by cancer, and common themes along the way have the potential to provide insights that can help to improve care and understanding. This is the idea behind the Canadian Partnership Against Cancer’s new online video series, The Truth of It. Developed in collaboration with the Health Design Lab, part of the Li Ka Shing Knowledge Institute at St. Michael’s Hospital in Toronto, The Truth of It features interviews with Canadians diagnosed with cancer who were asked to share their story so others could learn from their experience. By providing candid accounts of the personal impact of cancer, the video series will serve as an educational resource for health care professionals as well as patients, survivors and others with a personal connection to cancer.

Reflecting that there is no one common experience in coping with a cancer diagnosis, the people interviewed for The Truth of It range in age from 20 to 73 and have been diagnosed with different types of cancer including breast, colorectal, lung, testicular, and ovarian. Viewers can choose to watch individual stories or compilations of multiple interview clips that deal with challenges common to the cancer journey such as receiving the diagnosis, telling friends and family, talking to kids, body image, and practical advice. The Truth of It series, with 30 videos currently available, was created in collaboration with accomplished filmmaker Wendy Rowland and Dr. Michael Evans, Director of the Health Design Lab of the Li Ka Shing Knowledge Institute at St. Michael’s Hospital in Toronto.

“The Partnership has created this series as part of our work to better understand and improve people’s cancer experience,” said Dr. Margaret Fitch, a psychosocial expert who is Chair of the Partnership’s Cancer Journey Advisory Group and co-lead of the Patient and Family Support Program at Sunnybrook’s Odette Cancer Centre. “By helping health care professionals to tune into the patient’s perspective, The Truth of It will help to enhance patient care – while also serving as a unique resource for people with a personal connection to cancer who can benefit from insight and information from others who have walked the cancer journey.”

Jennifer Smith is one of the people who shares her story in the videos. In 2003 at the age of 38, she was diagnosed with acute myelogenous leukemia and has since undergone chemotherapy and a bone marrow transplant. She is married and has two children.

“If this resource were available when I was diagnosed, it would have helped me navigate the many uncertainties and range of emotions that I experienced,” said Jennifer. “Because hearing from others in similar situations can be such a helpful way of coping, I’m hoping that other people can learn from my story.”

The Truth of It is part of the growing collection of cancer control resources, information and services available at Cancer View Canada, the online portal launched by the Partnership with and for the cancer control Canary Derbycommunity.

“Technology is radically changing the way people seek answers to their health questions, but hearing about someone’s actual experience — their ‘story’ — is still the most powerful tool,” said Dr. Michael Evans, family physician and Director of the Health Design Lab at the Li Ka Shing Knowledge Institute. “In marrying technology with stories, The Truth of It enables people to engage with other Canadians whose experiences resonate with their own. These firsthand accounts offer a range of perspectives that make this series useful to both patients and professionals.”

The above article can also serve as a reminder of several upcoming fundraiser events that we hope you will help support. The Canary Derby will run in Vancouver/Burnaby on September 25th. This is a soap box derby Canadian Breast Cancer Foundationfor technology companies who want to help fund early cancer detection research, and as an added bonus, the derby is a ton of fun.
Pink Day in Lion's Arch
October 3rd is CIBC’s Run For The Cure, Canada’s largest single day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, and education and awareness programs. Who will you be running for?

For Guild Wars players, you can get involved by supporting the Gamers Give Back resurrection of Pink Day in L.A. (Lion’s Arch), which will take place on October 16th. If you don’t play Guild Wars, you can still support the event via its Canadian Cancer Society donation page.

Bioware CorpDragon Age players – today is the day for the latest DLC chapter. Bioware invites you to delve deep underground in Golems of Amgarrak to save a missing dwarven expedition in search of ancient secrets for creating monstrous constructs. Only you can uncover the gruesome fate that befell them.
Put your Warden back in action and adventure through new environments, meet new characters and defeat never before seen creatures. With an engrossing new storyline and challenging puzzles this is one add-on for the PC, Xbox 360, and PS3 versions that you don’t want to miss.

* Import your character from Origins or Awakening or create a new, high-level hero!
* Face an all-new terrifying creature
* Earn powerful rewards that transfer into your Awakening and Origins campaign
* An advanced challenge for even the most experienced adventurers Read the rest of this entry »

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