[1]The Recycling Council of British Columbia [2] (RCBC) is proud to announce that the Trailer Trashed 2011 competition [3] is now open. Trailer Trashed is the environmental short film competition with a twist – all entries must be in the form of a movie trailer and convey this year’s waste reduction theme, The Unrecycled. Please see the competition web site for full details and contest rules.
Last year, 280 million beverage containers were not recycled in B.C. Despite the convenience of depots, return-to-retail options and the incentive of refundable deposits, containers are still trashed. Studies show there’s one group collectively responsible for 242 million of these missing containers. They’re mostly single, mostly male, and for the most part, aged 18-34. The other thing they mostly have in common is watching 
[4]movies. That’s why RCBC wants filmmakers to help change this wasteful behaviour by making a movie! A movie trailer to be exact; a spectacular, entertaining movie trailer to enlighten this group to return their containers, collect their deposits, and help save the planet, one bottle and can at a time.
You can use animation, live action, claymation, Lego, toy soldiers or sock puppets, in any genre you like such as drama, horror, comedy, sci-fi, action, romance, musical, parody, satire or wherever you creative energies take you.
Anyone can enter, young or old, amateur or professional, as long as your entry is engaging, entertaining and enlightening. Enter as many films as you like. The trailers will be judged by a panel of RCBC staff, sponsor representatives and film industry experts. First prize is $2000 and HD video camera, second place is $1000 and third place is $500 plus all the fame and glory you can handle. Yes, fame and glory because these trailers will be used in a viral internet campaign to put an end to . . . THE UNRECYCLED!
Trailer Trashed is generously sponsored by Encorp Pacific, Belkorp Environmental Services Inc., London Drugs, the B.C. Film Commission and Warner Bros.