9th October 2008

BC’s Fit Brains Partners With Prevention.com

VANCOUVER – Fit Brains today announced a new strategic partnership with Prevention.com, the top online health magazine site. The partnership will expand Prevention’s game offerings to include the engaging and scientifically developed brain fitness games by Fit Brains.

With more than 1.7 million unique visitors, Prevention.com is one of the top online destinations for women seeking health, fitness and beauty tips and advice. The new partnership will add to the brain training games channel of Prevention.com, offering a greater variety. Users can access the online brain exercise routine by visiting www.prevention.com/braingames.
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9th October 2008

SilverBirch Signs Red Mile Merger Agreement

Latest addition will create one of Canada’s leading video game companies

Toronto – SilverBirch Inc. (TSX-V: SVB), a leading digital media company, today announced that it has signed its merger agreement with Red Mile Entertainment, Inc. Red Mile is a California-based video game publisher with worldwide rights to established brands and intellectual properties including the “Heroes” flight combat franchise. Heroes of the Pacific sold over 600,000 copies and the sequel, Heroes Over Europe is expected to ship in March of 2009.

“We are on track in building a multi-platform world-wide video game publishing presence,” commented Derek van der Plaat, CEO of SilverBirch. “Red Mile is expected to contribute meaningful revenues and cashflow in this fiscal year.”

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9th October 2008

Shift Control Media’s Coca-Cola Branded Games Win Silver Pencil

Casual games designed and produced for “Happiness Factory” digital campaign perform well in inaugural competition

Shift Control Media’s original branded games for the Coca-Cola “Happiness Factory” online environment won a Silver Pencil in the gaming category at Tuesday night’s first-ever One Show Entertainment Awards.
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9th October 2008

New Web 2.0 Guitar Website Gives Guitar Enthusiasts An Online Showcase

Toronto – Guitar Hype is the new Web 2.0 Guitar website which provides guitar enthusiasts with a more effective, interactive interface, designed to increase their exposure to the world of guitars.

The development of a new guitar website based on Web 2.0 model with video upload capabilities has been underway since September 16, 2008. The website, called Guitar Hype, will provide guitar enthusiasts with a platform to showcase their talents and increase their exposure to the media and the general public. It will also provide both the up loaders and the audience with an attractive way to watch unique, user-produced guitar videos and songs without the hassle of actively searching for the content.

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9th October 2008

Make A Wish Fundraiser A Rocking Success

This past Saturday we had the pleasure of attending Rock For A Cause, a Rock Band tournament hosted by the EA Canada campus in Burnaby. Approximately 50 teams paid

Social Competitors "Juicy"

Juicy

$100.00 each to participate in the tournament which saw them compete in any one of four categories – Corporate, Competitive, Social and Under 18 – with proceeds going to support local Make A Wish programmes.

The top teams from the Corporate, Competitive and Social categories will be going head to head in the event finals which will take place November 6 at The Roxy on Granville Street. Judging from the calibre of true Rock Band talent we witnessed on Saturday, the competition will be fierce.

Bull

Bull

I think that without a doubt the most lively and hotly contested category was Corporate, with teams from Bull, Houser & Tupper LLP, Electronic Arts, Active Networks, Next Level Games, The Flight Centre, Blender Media and Club Vibes. On November 6th, we’ll see who the better gamers are – the media geeks or the legal geeks as Team Bull takes on Blender Media’s Laser Hawks.

The entire event was great – from the volunteers who worked long hours and soothed star-powered egos to the gamers in their often clever – often outrageous – costumes. So many teams put so much effort into their whole competition effort that they all deserve some type of recognition. I do have to

Mr. Goulet

Mr. Goulet

say that one of my favourite performers of the day was “Robert Goulet” who gave the audience some entirely original renditions of more than a few rock classics. Another favourite was the all-female group “Juicy” – a few friends who enjoy getting together and playing Rock Band.

It will be a real experience to see how far the tournament’s finalists are willing to push their performances when they take the stage at The Roxy next month. How much more cowbell can Ridonkahyooj put into a song? How much more charismatic can Prizmatick get? Are Bull’s practice hours billable? We’ll just have to wait and see, but in the meantime take a look at our gallery of event photos – with more to be added. We did shoot some live video as well, which we will be adding soon.

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