Village Gamer

Montreal – Interactive entertainment company Ludia and FremantleMedia Enterprises (FME), the brand extension arm of The Price Is Right™ producer FremantleMedia, today announced the launch of The Price Is Right game on the Apple App Store. Based on the highly successful television game show, iPhone and iPod touch owners can now “COME ON DOWN” anytime, anyplace for their shot in Contestant’s Row, to bid on items in 16 different pricing games, to test their luck with spinning The Big Wheel, and experience the winner-takes-all tension of the Showcase Showdown.

“After more than 35 years The Price Is Right remains one of the most successful game shows in history, and it’s very exciting to expand The Price Is Right experience to revolutionary products like iPhone and iPod touch.” said David Luner, Senior Vice President, Interactive & Consumer Products, FME, North America.

Ludia’s founder and CEO, Alex Thabet said, “We are thrilled to bring The Price Is Right to such truly groundbreaking devices. The intuitive Multi-Touch screen, rich graphics and great sound capabilities all combine for a tremendously satisfying game play experience for iPhone or iPod touch users.”

The Price Is Right game for iPhone and iPod touch features:

• Three game modes:
  • Three Strikes mode: Play solo through multiple shows while avoiding strikes to rack up the biggest winnings.
  • Classic Game mode: Play game sequences as seen on TV for a “true-to-show” experience.
  • Party Game mode: Pass n’ play fun for up to four players with the winner determined by the cumulative value of prizes earned during the game.
• 16 popular pricing games, including Plinko, Cliff Hangers, Punch-A-Bunch and Hole In One.
• A personal trophy room where players rack up achievements and track winnings.
• Authentic theme music, game sounds and announcer audio featuring Rich Fields.

The Price Is Right game is available for $4.99 from the Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.