2nd
November
2012
Over the last year, people within the US and across the globe have taken to social media to express their opinions and arguments regarding the two American presidential candidates. Never before has this online medium played such a decisive role in an election, as made evident by the social media spending of both the Obama and Romney campaigns. The team at HootSuite wants to bring you live updates from what are quickly becoming the most influential political battlegrounds: Twitter and Facebook. Read the rest of this entry »
posted in Digital Products, National News, Social Media By: Tami | Print This Post
1st
November
2012
On October 12, 2012, HootSuite reached 5 million signups. Who uses HootSuite (I do), and where in the world can they be found? The company has put together a new infographic that illustrates its journey to-date, and to see what five million looks like. At five million users, HootSuite spans the globe, with expansion into Europe and Asia is driving growth, and there’s a good chance the social media management system speaks your language. How fast is HootSuite growing? The first million took nearly two years. The fourth million took almost eight months, but the fifth million took just two months. HootSuite is picking up speed, and not looking back. Read the rest of this entry »
posted in Business News, National News, Social Media, Software By: Tami | Print This Post
30th
October
2012
HootSuite social media management system has further expanded its social reach with another wave of #SocialApps. reddit, StumbleUpon, Scoop.it, Nexalogy and CMP.LY have been added to the company’s ever-expanding App Directory. HootSuite is known for helping power users and social businesses engage with audiences and analyze campaigns across multiple social networks from one secure, web-based dashboard. The App Directory now hosts a collection of 35 tools and applications built by third-party developers that empower users to customize their dashboards. These five new apps, available immediately to the company’s five million Free, Pro, and Enterprise clients, make exploring, curating, and supporting social media campaigns easier than ever before. Read the rest of this entry »
posted in Digital Products, National News, New Releases, Social Media By: Tami | Print This Post
26th
October
2012
Vancouver-based Yworld, the collaborative networking platform designed for professionals, is expanding their closed Alpha test with a second round of invitations to faculty and students from select universities to join the first social network to sort people, groups, and projects with a proprietary influence and prestige ranking system. As part of the test, Yworld launched free, unlimited data storage for Alpha testers, as well as a collaborative whiteboard with group chat. Read the rest of this entry »
posted in Business News, National News, Social Media By: Tami | Print This Post
26th
October
2012
A new player has entered the professional and business networking space. GoBuzz.Me is an online community geared toward business professionals of all backgrounds, disciplines and industries that enables its users to conveniently and effectively promote themselves and their businesses. As social networks grow increasingly mainstream, online professional networks gain traction as well and have become a more legitimate medium through which to develop strong professional relationships and generate real business opportunities. Read the rest of this entry »
posted in National News, Social Media By: Tami | Print This Post
16th
October
2012
HootSuite has announced Command Centre, which is designed to help organizations get the most value from their social media management. The HootSuite Command Centre is an offering that will let companies, especially large enterprises, command and control all of their social activity. Command Centre gives social media teams the ability to monitor, measure and react to all online activity in real-time. Think of it as the “Situation Room” of a company, or if you prefer, as the command bridge of a company’s USS Enterprise. Read the rest of this entry »
posted in Digital Products, National News, Social Media, Upcoming Releases By: Tami | Print This Post
10th
October
2012
Social game developer Zynga Inc. is suffering from a 53% plunge in user engagement in just under three years due largely to its focus on the declining simulation game market, says research produced by social game analytics company dystillr Inc. An analysis of Zynga conducted by the Halifax-based company shows that Zynga players interacted with one of that company’s games an average of 9.8 times per month in November 2009. From that peak, the number has decreased to 4.6 times as of October 2012. Read the rest of this entry »
posted in Business News, National News, Social Media By: Tami | Print This Post
10th
October
2012
Air Canada has launched a contest to help name its new low-cost leisure airline that will begin service in 2013. The carrier is asking customers and travel agents to visit Air Canada’s Facebook page to submit their suggestions. Entrants become eligible to win one of three Air Canada Vacations gift certificates each valued at $1,500 towards a holiday package vacation courtesy of Air Canada Vacations. Winners will be selected from among the entries selected by Air Canada as most closely reflecting the new leisure carrier. The contest kicks off today and runs until October 21, 2012. Visit the Air Canada Facebook pagefor instructions to enter and contest details. Read the rest of this entry »
posted in Contests, National News, Social Media By: Tami | Print This Post
9th
October
2012
According to new data collected by Ipsos on behalf of the Canadian Red Cross, the majority of Canadians are using social media regularly and expect emergency responders to also be using popular social networking tools. The survey, Social Media in Emergencies, is the first of its kind in Canada to look at habits and trends around the use of social media in disasters. Key findings include: Read the rest of this entry »
posted in National News, Research Studies, Social Media By: Tami | Print This Post
5th
October
2012
Igloo Software, a Kitchener-based provider of social business software in the cloud, has announced it has been positioned in the Gartner Magic Quadrant for Social Software in the Workplace by Nikos Drakos et al., September 28, 2012. To view a copy of the Magic Quadrant for Social Software in the Workplace compliments of Igloo, register at igloosoftware.com/gartner to receive the link where you can view the report. Read the rest of this entry »
posted in Business News, National News, Social Media By: Tami | Print This Post