7th August 2009

Pure Pwnage Picked Up By Canwest

Pure PwnageTorontoGiant Realm, Inc., the rapidly growing NYC online media company which delivers millions of 18 – 34 year old male first movers to advertisers via its publisher group of entertainment enthusiast communities, today announced that publisher Pure Pwnage’s (pronounced Pure Ownage) popular web series has been picked up by Canwest Broadcasting. Slated to begin production this fall, the half-hour comedy series will air on Showcase in 2010. Pure Pwnage, the digital generation’s Bob & Doug McKenzie, is among the first web series to graduate to Canadian broadcast TV.

Pure Pwnage, which is filmed in and around Toronto, appeals to fans of Curb Your Enthusiasm and Flight of the Conchords and those who have an appreciation for Internet and gaming culture. The mockumentary series follows Jeremy (Jarett Cale) a modern day, 26 year old gamer version of Larry David. His unfortunate lack of social experience constantly has him bumping up against reality. A child of the Internet, no matter how hard he tries, he just can’t relate to the ‘real world.’ After he is given an ultimatum from his mother to get a job or get out of the basement, Jeremy must leave the gaming world and join society again. Hilarity ensues as the series sees Jeremy start his own rock band, become a video game tutor and attempt to socialize with his co-workers at a grocery store.

“It’s a thrill to see that Pure Pwnage, which has been with Giant Realm since we launched in fall 2007, has created such a buzz in the online world that it has caught the attention of a major broadcasting company,” said James Green, CEO, Giant Realm, Inc. “Our publisher group is populated with dozens of online communities like Pure Pwnage – sites that appeal to today’s young entertainment enthusiast and offer content that attracts scores of passionate followers.”

Jarett Cale, Pure Pwnage’s co-creator, added: “We’ve enjoyed amazing success on the Internet, supported in part by our advertising partnership with Giant Realm. We’re grateful to Showcase for giving us the opportunity to take Pure Pwnage to the next level and are very excited to bring our popular characters to the TV platform.”

The television series is written by Jarett Cale, Geoff Lapaire and Mark Steinberg with showrunner Derek Harvey (Testees and The Tom Green Show). Executive producers on the series will be Catherine Tait of Duopoly and Ron Mann from Sphinx Productions, with Davin Lengyel as co-producer.

This entry was posted on Friday, August 7th, 2009 at 9:27 am and is filed under National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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