Open Text Releases Vignette Content Management 8
Waterloo – Open Text™ Corporation has announced the release of Vignette Content Management 8, an enterprise-scale web content management solution that gives marketers broad new capabilities to use the Web as a strategic force to drive campaigns, customer conversion and loyalty, and ultimately profitability.
Built on more than 10 years of experience in managing the world’s most sophisticated websites, Vignette Content Management 8 introduces a new ergonomic design that makes it easy for business users to create websites, microsites and landing pages on-demand, while staying within branding and technical guidelines. The ergonomic design caters to specific personas in marketing or other departments, providing tools, designs and other resources based on their roles. This critical functionality brings speed and flexibility to marketing teams — a new level of agility that can make the difference in competitive efforts to reach customers via the Web.
“Successful enterprises embrace the Web as a critical component of revenue generation, and to provide an interactive and immersive experience that connects with customers,” said James Latham, Chief Marketing Officer of Open Text. “Vignette Content Management 8 brings together the enterprise-class capabilities customers need to gain the full value of the Web. The solution offers leading capabilities that deliver engaging, personalized content populated by video, rich media and social interaction. Its flexibility and ease of use helps marketers be more effective, allowing them to focus on the message – not the tools.”
With a focus on brand consistency and time-to-market, many marketing teams need a Web content management solution that empowers efficient communications with target audiences while managing message consistency across a complex series of websites, fueled by diverse audiences, languages and contributors. Vignette Content Management 8 offers a simple way to create and manage Web experiences by streamlining the management of Web layouts and structures. This includes page management, site and navigation management, content production, taxonomy and task management.
Adopt and Adapt
To help customers overcome the cumbersome and costly migration, training and adoption issues often found in enterprise software upgrades, Vignette Content Management 8 has been specifically designed to help users move easily to the new interface at their own pace. Users have the option of continuing to use their familiar interface or to adapt to the new interface as needed. Called Compatibility mode, the feature’s progressive upgrade options minimize training costs, risk and impact to ongoing operations. Read the rest of this entry »
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