Kobo eReader Touch Edition Launches at Best Buy
The Kobo eReader Touch Edition is now available at Best Buy stores in both Canada and the USA as part of its strategy to deliver eReading to everyone, everywhere. To support the launch of the new Kobo eReader Touch Edition at Best Buy, Kobo specialists will be alongside Best Buy’s Blue Shirts to demo the eReader to consumers, providing them with a hands-on experience to see, touch and try the slim, light and innovative touch screen eReader.
The Kobo Wireless eReader has been available in-store and online at Best Buy for the last four months. Best Buy is now expanding its Kobo offering by carrying the Kobo eReader Touch Edition, which is available onlineand at select Best Buy stores nationwide. This in-store roll out allows consumers to gain an in-depth, hands-on comparison of the Touch Edition against competing eReaders. Kobo is currently expanding the Touch Edition availability through multiple retail channels on a number of continents, and Best Buy is one of several planned launches in the United States for Q3 and Q4.
