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Multichannel commerce solutions provider hybris has announced the availability of the hybris Multichannel Accelerator, specifically tailored to the B2B sector. This follows an extremely positive response from the 2011 launch of hybris Multichannel Accelerator for B2C.

The new B2B product, a multichannel platform that integrates web, customer service, print, mobile and social commerce functionality, is the world’s first ready-to-use multichannel solution based on centralized Product Content Management (PCM). This enables organizations to manage their product information in one place and consistently distribute it across multiple channels. Additionally, an integrated Order Management Module allows brands to collect and manage orders being placed across channels within a centralized hub. This not only gives them a single view of customers’ buying history and behaviours, but enables them to offer a more consistent and integrated shopping experience regardless of the channel.

Multichannel Accelerator also allows organizations to extend channel functionality as needed, such as adding more sites that introduce new products and address niche segments. This ready-to-use solution is tailored to the needs of B2B organizations by delivering tools to manage complex and even global relationships and multichannel selling in less time and at a lower cost than comparable options.

“The B2B market has yet to apply the same standards that successful B2C retailers have been utilizing to engage and interact with their customers,” said Ariel Lüdi, CEO of hybris. “While there are undoubtedly greater complexities involved for the B2B market than the B2C, the simple truth applies for both: the success of acquiring and retaining customers depends heavily on the ability to deliver exactly what the customers want. The B2B-specific version of Multichannel Accelerator drastically reduces development time for creating an online store and provides B2B companies with a feature-rich, centralized multichannel solution with faster time-to-market for new products. To deliver on customer expectations, the solution provides B2C-class marketing and merchandizing capabilities necessary to create an engaging customer experience.”

The Multichannel Accelerator platform also holds significant benefits for implementation partners. For instance, its ready-to-use framework enables partners to quickly and easily modify client projects to meet the organization’s business requirements.

For more information about hybris Multichannel Accelerator, please visit: hybris.com/multichannel-accelerator