Kairos Transmedia Acquires The Directors Cut
Toronto-based Kairos Transmedia, a new media content creation company focused on youth, has acquired all the capital stock of Richmond Hill company The Directors Cut Canada as well as The Directors Cut USA. The Directors Cut (TDC) teaches kids digital literacy through its in-classroom work-shops, after school programs and week-long summer day camps.
Over the last six years, TDC has grown from one school servicing six children to over 400 schools servicing over 110,000 children during the 2010/2011 film season. TDC comes with a large content library of videos made by kids for kids. The TDC acquisition brings a wide range of lesson plans from both educational and technical perspectives to its fun curriculums with attendees learning the exciting world of digital media.
“The company reaches more than 7,000 kids per month and is growing,” said Bryan Goldmintz, President of The Directors Cut. “We never dreamed the company would grow across North America as large as it has. Joining with Kairos provides us with an opportunity to focus on our core strengths of developing digital curriculum and teaching kids while plugging into Kairos’ media relationships for growth.”
TDC digital media literacy workshops’ success is the result of its broad appeal to kids and educators’ in public and private schools demand for digital curriculum and its “field trip” budgeting approach. Kids in TDC programs learn by doing, collaborating and teaming up for pre-production, film shooting and post-production including sound track recording. These programs reach a broad range of kids many times including those with learning challenges. Public and private schools enjoy TDC’s day-long workshops and programs, which culminate in a free film festival hosted at participating Cineplex theaters. TDC offers week-long summer camps and after school programs for kids ranging from 8 to 17.
“The Directors Cut has world class digital literacy programs that schools actively seek to fill their digital curriculum,” said Bill Stuart, Kairos Transmedia’s CEO. “In addition to the immediate revenue and growth this acquisition provides, TDC gives Kairos additional content for its platform and extended awareness of its brands. Not only is The Directors Cut program super fun, it provides compelling videos, infused with positive messages and great lifestyle choices, tied to our firm’s existing culture.”
