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SoMedia Networks, a Vancouver-based developer of globally scalable cloud-based video production and marketing solutions, is pleased to announce its integration with the award winning Act-On marketing automation platform, delivering its Scalable Video solutions to thousands of marketers. SoMedia has also joined the Act-On Developer Network. SoMedia’s Scalable Video App for Act-On provides marketers with on-demand video production in unlimited volume anywhere in North America, plus free hosting, custom video players and real-time video analytics. The offering is now live and available through the Act-On Partner Exchange (APEX).

Scalable Video for Act-On enables marketers to order the production of professionally shot video ads and custom video content for campaigns, anywhere in North America, in any volume, with a fourteen day turnaround. SoMedia’s free video players easily integrate into Act-On landing pages and email templates, providing enhanced lead generation, SEO and viewer engagement features. Advanced analytics provide video engagement data that can be used to help optimize video architecture, while real-time video activity logs are available through Act-On’s custom events, enabling data segmentation, scoring, lead nurturing and video ROI analysis.

“Scalable Video for Act-On provides Act-On customers with access to the first video production solution that treats video as an ROI driven marketing tool available on-demand, at scale, and in volume anywhere in North America,” said George Fleming, Chairman and Co-CEO of SoMedia Networks. “Our mission is to enable marketers to change the way they think about video and we’re very excited to be able to introduce Scalable Video to Act-On’s users. Scalable Video combines video architecture control and scalable production with advanced video players and analytics platforms to deliver the most integrated, responsive and cost effective video marketing solution available today.”

Marketing automation and content marketing is transforming demand generation and brand engagement, but until now marketing automation platforms have not supported or offered video content production solutions to their customers due to the lack of scalability of traditional video production. SoMedia’s Scalable Video for Act-On integration enables every Act-On customer to seamlessly design, order, deploy, manage and track video content as a key part of their content marketing strategies.

“Having a strategic partner like SoMedia Networks, whose expertise and understanding of video and its role in the content marketing space is invaluable,” said Gal Josefsberg, VP of Product Management at Act-On Software. “Scalable Video gives our customers the ability to access turn-key video production and marketing services and further expands our partner ecosystem to include specialized products that optimize every marketing investment.”