Molecube Launches Marketing Experiment Around New iOS Game
Quebec development studio Molecube has taken on the role of marketing myth testers with the launch of the studio’s latest free iOS title Justin Mac Fart. Leading up to the release of this universal game app, Molecube sent out several press releases and review invitations to game news outlets around the world.The developers went through the painstaking process of gathering a list of over 300 press sites and blogs, and then categorizing them according to content and site rank. The studio also took into account all of the hints and tips on strategic game names, freemium offerings and cross-promotions.
The questions Molecube hopes to answer with this marketing experiment include:
- How does a mobile app reaches the top of the AppStore?
- How do you stand out from the tens of thousands games available?
- Will Justin Mac Fart reaches its goal?
- What results will these strategies yield?
By launching the blog “The Experiment“, they are exposing the other side of the coin by applying strategies popularized by marketing experts and benchmarking their efficiencies. A real case study to help out the developer community and just 
about anyone trying to market their product. By shedding light on its creative and marketing process, Molecube is aiming for total transparency.
“We are applying the most popular marketing tips given by experts and reporting successes and failings. As far as I know, no company has been this open”, explains Jean-Daniel Tanguay, Molecube CEO. “Nowadays almost anybody can launch a mobile game but the challenge is getting your product noticed among the 500 000 applications available on the AppStore. With a basic internet search, it is easy to find marketing tips… but with Justin Mac Fart and the Experiment, we are hoping to report just how efficient they really are.”
By reusing the intuitive gameplay found in Monsieur Monsieur, their latest 5 stars AppStore release, it became possible to quickly create a test subject for the Experiment. Monsieur Monsieur evolved into Justin Mac Fart, a casual platformer for mobile devices.
“Basically, we are showcasing a super detailed marketing experiment… based on a character that uses farts as a mean of transportation,” concludes Mr. Tanguay.
Justin Mac Fart is rated 4+ and is compatible with iPhone, iPod touch, and iPad devices running iOS 3.1.3 or later. The Top In-Game purchase is the full game unlock for $0.99 USD.
