Village Gamer

Enterprise Information Management (EIM) developer OpenText™ has announced that it will be unveiling the latest innovations in OpenText’s Customer Experience Management (CEM) suite at Ignite the Experience, a fun, informal and educational event being held in London at Vinopolis on September 26, 2013. Attendees will experience the power of Customer Experience Management and how, as a key component of OpenText’s Enterprise Information Management (EIM) strategy, it helps to link departments across enterprise organizations to harmonize brands and communications across all customer channels – from web and social through to customer call centres and finance.

Hosted by OpenText Chief Marketing Officer Kevin Cochrane, Ignite the Experience will include special guest speakers, social media gurus and industry luminaries from today’s leading digital agencies. OpenText customers from a variety of industries will also be on hand to share their experiences and best practices in leveraging CEM solutions to expand their brand.

“To engage audiences effectively, today’s strategic marketers understand the importance of delivering compelling experiences that are relevant, current and consistent across multiple channels, especially with the high demands in mobile experience, social engagement, and video-based communication. OpenText’s CEM suite delivers an enterprise solution that helps users create and manage compelling content across all organizational, customer-centric touch points,” said Cochrane. “I am very excited about our London event and look forward to engaging with the key customers, partners and thought leaders in Europe, which represents a key market for OpenText CEM.”

OpenText has built a strong reputation for delivering best-in-class solutions that many of the world’s largest global organizations have leveraged for maximizing the effectiveness of their digital interactions with customers, setting their businesses apart from competition, and inspiring loyalty in their brand.

The latest innovations being unveiled by OpenText at the Ignite the Experience event will include:

• OpenText Tempo Social 8.3, an out-of-the-box social collaboration solution with enterprise-grade security, compliance and customization capabilities that allows you to put social in the flow of work, unlike many of the consumer and competitive technologies that simply offer social as yet another siloed destination. The latest version of Tempo Social helps users to blog directly from Microsoft^® Word^®, upload photos from a new personal photo library, and view their social applications on mobile devices. Extended visual features also help to make social interaction with friends, colleagues and other social connections much easier. Featuring a unique combination of activity feeds, communities, and dashboards, as well as individual and team profiles, Tempo Social helps organizations synthesize information needs in a common user experience. Visit the product page for further information and to try Tempo Social.

Also highlighted at the event will be the integration of OpenText Customer Communications Management (CCM) with OpenText Media Management, which offers business users a single source of branding and assets for all managed communications – from billing and assets to sales and service.

These new OpenText CEM innovations build upon the recent unveiling of OpenText Web Experience Management (WEM), which helps organizations exceed their customers’ online expectations by providing a targeted, responsive experience across omni-channel touch points, multiple languages and devices with varied capabilities and form-factors.

“OpenText is a long-established, well-known producer of sophisticated WCM, portal, and collaboration applications,” said Tony White, founder and CEO of Boston-based Ars Logica, a vendor-independent analyst firm focused on CEM and WEM solutions. “The company’s combined EIM platform represents one of the most complete solutions on the market for managing large-scale, global web sites with complex content, personalization, social collaboration, and process management requirements. Its best-on-the-market SDK also makes it a logical choice in heterogeneous technical environments where application-integration intricacies call for heavy customization. The vendor’s long-term vision for customer experience management – along with its demonstrated ability to deliver a product line that supports the vision – is exemplary.”

The OpenText Customer Experience Management (CEM) suite of offerings is designed to help create a richer, more interactive online experience across multiple channels websites, mobile devices, social networks, printed documents, and more without sacrificing an organization’s information governance requirements. These offerings, together with OpenText ECM, BPM, Information Exchange and Discovery, underpin OpenText’s strategy to lead the market in Enterprise Information Management (EIM).

Check online for further information and to register for OpenText’s Ignite the Experience event.