Postmedia Community Publishing Sees Ten-Fold Revenue Jump
Web-based software solutions provider for media publishers AdPerfect has launched Postmedia Network’s Community Publishing group on its industry-leading classified platform to offer Your Community Marketplace.
Serving the Lower Mainland and Fraser Valley regions of B.C., Postmedia Community Publishing, comprised of 12 community newspapers including the Vancouver Courier, Burnaby Now, and Chilliwack Times, is now providing their local communities a trusted classified site.
Since putting the site live “we’ve seen a ten-fold increase in revenue,” says Mike Rutigliano vice president advertising sales and digital media at Postmedia Community Publishing. “Community newspapers need to invest in online and world-class technology. We need to give consumers what they want when they want it, and AdPerfect’s self-serve is a big part of it.” 
Fully powered by AdPerfect, Your Community Marketplace offers an online self-serve order entry, available 24/7, for advertisers of any type to create their own print and/or online ads. The site also offers an online marketplace that displays advertisements and announcements.
With the ability to syndicate classified content to additional online verticals or vendors and social media channels like Facebook, AdPerfect’s solution generates additional revenue for publications like Postmedia’s newspapers while streamlining internal processes.
“As community papers, we are all about hyper-local. From a community perspective newspapers have a good opportunity in online classifieds, and can take advantage of the fact that they are trusted,” Rutigliano explains.
AdPerfect offers its self-serve classified platform as a performance-based free model, giving publishers, particularly smaller communities like those belonging to Postmedia Community Publishing, the opportunity to change their classified strategy to digital-first with a comprehensive solution and without having to incur expensive setup fees. “AdPerfect’s free model is great, it’s helpful in achieving our goals,” Rutigliano notes.
AdPerfect also powers all Postmedia Network daily newspaper self-serve sites, including Vancouver Sun/Province and Toronto’s National Post.
“Working with Postmedia Network and its properties over the past five years has proven to be a great partnership. We continue to innovate providing reliable technology that supports their advertising initiatives. Powering Your Community Marketplace is just one example of how AdPerfect supports Postmedia Network’s overall classified strategy,” explains Steve Kump president & chief technology officer at AdPerfect.
When asked why he continues to choose AdPerfect as their classified solutions provider Rutigliano said, “It’s not a traditional vendor relationship. When we are successful then AdPerfect is successful.”
