Activision Publishing has announced that PROTOTYPE 2®, the sequel to Radical Entertainment’s original best-selling game of 2009, will be launched in the UK with the world’s first ever over-18 live outdoor advertisement. At an iconic west London location at 9:00 p.m. (BST) on Sunday 22nd April, the live ad will feature actors playing the parts of PROTOTYPE 2’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected. Read the rest of this entry »
The Game Lab required five teams from seven participating universities to develop a playable video game demo and design document. The projects were presented on April 11th, to a jury panel made up of Ubisoft Montreal employees and an Autodesk representative. Read the rest of this entry »
On May 3, 2012, the Kids’ Internet Safety Alliance (Kinsa) will host the second annual Spring for Kids Gala at Waddington’s Auction House. The Gala is Kinsa’s largest fundraising event through the year, providing the organization with important funds needed to protect and rescue child victims of online abuse. Because the Internet works globally, so does Kinsa which educates police forces in multiple countries to track, identify and arrest child pornographers. Read the rest of this entry »
TVO, Ontario’s public educational media organization and proud supporter of Canadian documentary filmmaking, is pleased to partner with Hot Docs as the exclusive sponsor of the Canadian Spectrum Screening Program. This partnership will raise awareness of the important role TVO plays in supporting documentary filmmaking and Ontario’s independent production industry. Read the rest of this entry »
Air Canada is pleased to invite Canadian film students and emerging filmmakers to enter its sixth annual short film festival. Selected films will be broadcast on Air Canada’s personal in-flight seatback entertainment system as part of its Canadian Movie programming viewed by millions of Air Canada customers around the world. Read the rest of this entry »
Industry Minister Christian Paradis will be participating in the CDMN Canada 3.0 2012 digital media forum which takes place April 24 and 25 in Stratford. Minister Paradis will be on-site as a keynote speaker on the first day April 24th, slated for 10:50 a.m. to address Canada’s strategy for seizing opportunity in the global digital economy, and the importance of information and communications technologies to Canada’s Economic Advantage.
The Television Bureau of Canada has announced at today’s invitation-only event TV Day 2012, the results of a comprehensive biometric and eye tracking study, revealing significant cross-platform connections between television advertising and online advertising. The research, presented to the leaders of Canada’s marketing and advertising communities, was aimed at determining if responses to online ads differ when they are primed by exposure to ads for the same brands on TV, Radio, or Newspaper. Read the rest of this entry »