LoopTail: How One Company Changed The World By Reinventing Business
After being fired from McDonald’s as a teenager, Bruce Poon Tip decided that, to succeed in life, he would need to be self-employed. So, in 1990 he maxed-out his credit cards and started G Adventures, which he has since nurtured into the largest adventure travel company in the world, operating in more than 100 countries on all seven continents and serving more than 100,000 customers every year. In hi new book, LoopTail: How One Company Changed the World by Reinventing Busines, Bruce recounts how entrepreneurship became his own adventure and gave him the opportunity to reimagine how business is done so it would provide the same sense of fulfillment as a backpack hike through the Himalayas. Read the rest of this entry »
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