Village Gamer

Social relationship platform HootSuite continues its explosive growth, acquiring Brightkit, a solution for creating customized social marketing campaigns with high-impact results for customers such as the Kentucky Derby, Dwell, Cassidy Turley and American Media.The company has also announced Hootsuite Campaigns, which is based on the Brightkit solution. Hootsuite also continues to see dramatic growth through global expansion and product innovation:  Read the rest of this entry »

Furthering its growth as a multiplatform content leader, Shaftesbury has partnered with millennial agency Youth Culture to launch new digital agency shift2, a co-venture between the two companies. shift2 will create, manage and market digital content targeting Generation C on YouTube.  The new agency will specialize in creating and managing custom YouTube content for brands across reality, how-to and scripted programming. In addition to creating digital content, shift2 will employ proprietary YouTube software to research and develop targeted content-driven campaigns, optimize audience engagement and deliver measurable results. Read the rest of this entry »

Woozworld Inc. has announced that Woozworld, the largest virtual social network for tweens with over 25 million registered users, is now available as an app, making it accessible with an iPhone, iPad or iPod Touch running iOS 7. This makes Woozworld the first social MMO (Massively Multiplayer Online) community to offer a full cross-platform experience with continuous gameplay between desktop and mobile devices.  Read the rest of this entry »

Ludia Inc. has announced the launch of Pako King™: DreamWorks Adventures on the Facebook platform. Pako King™ is a never before seen blend of game favorites like pachinko, pinball and breakout, all seamlessly fused with your favorite characters and worlds from DreamWorks Animation. Read the rest of this entry »

HootSuite has announced the appointment of Ajai Sehgal as Chief Technology Officer (CTO). Sehgal brings expertise in building high-growth, high-volume development organizations to his role at HootSuite, heading the company’s team of software engineers and driving product strategy. Read the rest of this entry »

A year ago HootSuite showed just how much the company’s employees love Game of Thrones with their Social Media Winter is Coming infographic (see below). The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so HootSuite’s people knew they had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video. Read the rest of this entry »

HootSuite, the world’s most widely used social relationship platform partnered with marketing automation leader, Marketo to launch a new integration in the HootSuite App Directory. The Marketo-HootSuite integration gives enterprises the ability to connect social interactions from the HootSuite dashboard directly into their lead database in Marketo. Key social insights add a new layer of detailed data for enhanced leads, simplifying social lead generation and offering a clearer view of where prospects are in the buying cycle. Read the rest of this entry »

To broaden access for users in the Asia Pacific (APAC) region, HootSuite, the world’s most widely used social relationship platform, is introducing a refreshed set of Chinese app integrations in its App Directory: Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics by Klarity. Built for global social business, the HootSuite App Directory makes it easy for enterprises to localize reach and engagement with over 90 free and premium apps, including Mixi, Nexalogy, Statigram and YouTube Analytics. Read the rest of this entry »

To drive innovation in the social space, HootSuite has announced the launch of HootSuite Labs, a team focused on developing the next generation of social technologies. With origins as a ‘startup within a startup’, Labs explores emerging digital technologies and engages with HootSuite’s early adopters and select customers to shape the future of social media and digital marketing. As part of Connect via HootSuite in San Francisco, HootSuite Labs hosted an Innovator’s Breakfast where enterprise clients were invited to help shape the product roadmap and provide feedback on the latest developments. Read the rest of this entry »

Telefilm Canada is pleased to present six new original videos to join its Off the Wall series on social media. These two-minute videos capture thoughts about Canadian cinema as voiced by Canadian personalities: Joannie Rochette, figure skating Olympic bronze medallist and six-time Canadian champion; Joel Plaskett, musician, songwriter and producer; Anne-Marie Withenshaw, radio and television host; Elaine “Lainey” Lui, blogger, host and reporter; Yann Martel, novelist; Victor Lucas, video game show host. Read the rest of this entry »