Village Gamer

Loyalty and rewards technology and services provider Ackroo Inc. has announced that it has been selected by the Downtown Penticton Association (DPA), to launch their Downtown Rewards Program – a loyalty program designed to promote local businesses in downtown Penticton, British Columbia. Under the terms of the commercial agreement Ackroo and its channel partner, Balanced Life Enterprises, will work with the DPA and its business members to deploy the community-based rewards program. The Penticton Downtown Rewards Program is scheduled to launch April 2, 2013. Read the rest of this entry »

SES Toronto 2013 online marketing event returns on June 12-14 at the Downtown Marriott Eaton Centre and the organizers are pleased to announce that registration is now officially open. Pre-Agenda rate ends on April 4 – register now and save up to $600.00. SES Conference & Expo provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape. Designed for you by industry thought leaders and innovators, our instructional program will meet your needs whatever your experience level. Read the rest of this entry »

On March 12, FCAC will be participating in “2 Good 2 Be True” Day, during which Canadians will be encouraged to talk about fraud on Twitter using the #2good2Btrue hashtag and share tips for recognizing, reporting and stopping it. They can also share experiences they’ve had and scams they’re aware of. To educate the public about financial crimes and fraud, a one-hour forum on Twitter called “#Fraudchat” takes place every Thursday, from 9 p.m. to 10 p.m. EST. This live online chat, moderated by the Financial Crimes Unit of the Toronto Police Service and the Financial Services Commission of Ontario (FSCO), seeks to educate and exchange ideas with the public about financial crimes and fraud through the use of social media. Read the rest of this entry »

As part of its commitment and passion for innovation, Astral Out-of-Home has launched a new platform called FACE/AD/BLOG. The new online resource and corresponding Twitter and Facebook assets showcase bold and cutting-edge projects for the professionals that give our cities their unique character through advertising. From Toronto to Montreal to Vancouver, Astral Out-of-Home is in the forefront of shaping Canada’s urban landscape. With this new online platform, FACE/AD/BLOG not only brings together artists, photographers, designers, architects and some of the most ingenious minds in advertising and marketing, but also offers infinite possibilities to create inspiration. The platform will highlight great examples of creativity from across the country, and shares the industry knowledge and insights from key influencers and specialists in the field. Read the rest of this entry »

Social Media creates a place for community engagement and social interaction, and can aid organizations in building relationships, developing business opportunities, supporting marketing strategies and engaging their community. Develop your social media strategies and skills with the UBC Award of Achievement in Social Media program. Learn from our industry instructors and network with colleagues engaged in social media. Improve your knowledge in this emerging field by taking individual courses or an Award of Achievement program. Courses take place in downtown Vancouver at UBC Robson Square, with selected courses also offered online. Read the rest of this entry »

HootSuite has announced the next wave of new apps to be added to the social media manager’s App Directory, taking the total to 49 apps. This latest batch of applications is part of a plan for a major expansion of the App Directory in 2013, making it even easier to manage all of your social media needs from the comfort and familiarity of the HootSuite dashboard. These four apps are available to all users. Read the rest of this entry »

Fizziology, an American social media research company that analyzes the world of entertainment, advertising, sports and a variety of other industries to forecast real world behavior, has announced the launch of its Canadian research arm. Fizziology is now able to deliver Canadian-based intelligence using a multi-layered language and geo-location approach that captures only Canadian social media conversations. This technique helps studios, networks and brands better determine how to craft their marketing strategies for Canada without the noise of additional markets. Read the rest of this entry »

HootSuite has introduced Socialcast, the company’s latest integration designed for enterprise, but available to all HootSuite users. Found in the HootSuite App Directory, Socialcast is an internal social network for businesses. It unites people, information and applications, with its real-time enterprise “activity stream engine.” More than 30,000 organizations in 190 countries rely on Socialcast to provide secure, instant collaboration and communication across their businesses. Read the rest of this entry »

When it comes to shopping, platforms like Facebook and Twitter aren’t replacing the in-store experience, says a PwC report on the myths of multi-channel spending released today. According to the Multi-Channel Retail Survey, while 42% of Canadians use social media at least once a day and an additional 17% use these channels once a week, just 7% of these consumers are using social platforms to shop. Read the rest of this entry »

A few moments ago HootSuite launched HootCare, a prioritized support program for HootSuite’s Pro Customers. With some of the highest customer support ratings in the industry, HootSuite’s Director of Customer Service, Sharad Mohan, is always looking for ways to improve the experience customers have with HootSuite. His latest idea, HootCare, is a 24/5 prioritized support service for Pro customers that supports four languages (English, Portuguese, Spanish, French), and has response times within four hours. Read the rest of this entry »