19th November 2010

Two New Game Titles And A Bit of Business News

binary dawnNewfoundland studio Binary Dawn Interactive has updated and improved the PalmOS game WordUs for the Apple iPhone and iPod Touch. The studio made so many enhancements that they Word Us 2named it WordUs2. The aim of the game is to guess the word in a varying number of attempts. Help comes in the form of colored symbols which indicate when letters are correctly placed or if a letter exists within the word.

WordUs2 is a fun and smart game suitable for all ages, and with a dictionary of thousands of words, that’s weeks of entertainment. WordUs2 has four exciting game modes: Calm & Collected, Every Guess Counts, Think Fast, and Six Minute Sprint. Each game mode features different twists and challenges sure to keep you guessing! WordUs2 features OpenFeint integration with achievement rewards for completing different gameplay tasks. WordUs2 is available now in the iTunes App Store for $0.99 USD.

Sensory robotics software company Flurple2 has unveiled Trivio™, a new trivia game app that flurple 2allows users to say their answers out loud. In its first week on the App Store, Trivio launched onto the Top 50 list in the USA. In Canada, Trivio climbed to the iTunes Top-5 New and Noteworthy board for Free Games & Trivia apps.

The television game show-style app, Trivio is the first trivia game to incorporate voice activation, speech recognition plus artificial intelligence (AI). Trivio works with all Apple products, including the iPad™, iPhone® 4, iPhone 3GS, iPhone 3G, the original iPhone, and the iPod touch®.

Gaming is simple and fun — you tap the big red button on the screen and speak your answer. If you miss, your opponent gets a chance to answer the question. Points are scored for the fastest correct response. The more difficult the questions, the more points you get.

“With Trivio, it’s challenging to think fast — and speak the answer. Other quiz games are based on a simple multiple choice setup. Trivio is a quantum leap forward in mobile, interactive gaming”, states Pete Deschamps, Flurple2 CEO.trivio

Flurple2 is pleased to announce that Trivio is powered by Sensory®, the leader in speech technologies for consumer products. “Trivio is a fun and challenging game that uses speech recognition technology in a very effective way to enhance the interactive gameplay beyond multiple choice or the hassle of typed in responses”, said Todd Mozer CEO Sensory.

Trivio can revolutionize family game night, allowing parents and kids to form “teams” to play against each other and “buzz in” when they think they have the right answer. The app uses Bluetooth for lightning fast multiplayer games, and has four levels of question difficulty, from ‘Easy’ to ‘Killer’.

Trivio uses Apple’s Accessibility features for the disabled – seeing-impaired players can have the questions read aloud to them. Deschamps sees the technology being used to help people, as well as for pure entertainment.

“Helping people help themselves is something I’ve never forgotten from my time in the local Burlington Rotary Club. Trivio can be used to assist stroke victims, and help people with disabilities learn how to talk again, while having fun at the same time”, says Pete Deschamps.

Trivio’s robotics can be franchised and serve-up any company’s content and media, including trivia and educational content licensing. The educational and medical applications are endless”, states Pete Deschamps.

Currently Trivio is available on the App Store worldwide. In its first week on the free app iTunes market, Trivio ranked in the Top 200 Free Games/Trivia category in 37 countries around the globe. Trivio was deemed New & Noteworthy in 5 countries including Canada, United Kingdom, Ireland, Australia, and New Zealand.

Webnames.ca Inc., Canada’s original domain registrar and an “ally on the web”™ to Canadian businesses, has launched a new professional services arm called Power for Small Business™. Power for Small Business™ provides small businesses the tools they need to succeed online and offline including website design, online strategy, search engine optimization and logo and collateral development, among other professional services.

Power for Small Business™ builds on Webnames.ca’s strong foundation of exceptional customer support. The cornerstone of the new program is a comprehensive website and online strategy package called Essentials™. Covering all of the bases small businesses and start-ups need to establish a strong online presence, Essentials™ includes a custom designed, search engine friendly WordPress website, an online strategy that integrates Twitter and Google Analytics, and personalized training on how to use each of these tools.

Essentials™ provides exceptional additional value by positioning small businesses for continuous growth at a competitive price. “Understanding peoples’ needs is what Webnames.ca has always done best,” said Webnames.ca CTO Matt Lane. “We developed Essentials™ to give small businesses a complete online presence and a professional website they can build on for years to come. Whether you want to redesign an existing website or launch a new business on the Internet, Essentials™ will you get found and help you grow your business.”

For a limited time the Essentials™ package by Webnames.ca Power for Small Business™ is being offered at a special introductory rate of $1895. Recognizing that many small businesses are stretched for time, Webnames.ca has also launched a comprehensive selection of affordable support plans for WordPress.

beyond the rackMontreal-based online shopping club Beyond the Rack has announced that after only 20 months in operation it is now serving over 2.5 million members. The company reached the 1 million member milestone at the end of April, 2010, and so has grown its membership by 150% in the past six months. To help celebrate this milestone, Beyond the Rack is offering its members the chance to win two luxury vacation packages to any Sandals or Beaches Resort.

At the same time, the company has refreshed its Web site. The upgrade includes an enhanced shopping calendar with event category tabs, drop-down menus, and category-specific calendar pages to help customers find what they’re looking for more quickly; a pop-up shopping bag which remains visible throughout each shopping session; larger product images and in-depth brand information; and a more robust blog which now features exclusive fashion tips and trends from Beyond the Rack’s style editor.

“As our growth continues to accelerate, we remain committed to providing our customers with the most pleasurable shopping experience we can give them,” says CEO, Yona Shtern. “Many of the improvements came directly from feedback from customers themselves.”

SimplyCastNova Scotia’s SimplyCast.com, a leader in multi-channel marketing software-as-a-service (SaaS) solution for organizations worldwide, announced today it has released an application integration with WordPress. The downloadable plug-in allows for a streamlined process to manage contacts between the world’s largest blogging solution and the most innovative all-in-one marketing platform.

”By integrating with WordPress, we are making it that much easier for users to access their contacts without the hassle of storing them in multiple places. Customers can now simplify the sales cycle and build stronger customer relationships regardless of where they store contact information,” said Saeed El-Darahali, president and CEO of SimplyCast.

Users can now easily and accurately share their WordPress contacts with their SimplyCast multi-channel marketing account. As a result, those that limit access to their blogs with a login feature, can now connect their WordPress contacts to their online marketing using SimplyCast. This makes for more accurate and efficient maintenance of customer contact information that results in more targeted communications. The application is free to SimplyCast customers at www.simplycast.com and can be accessed immediately within SimplyCast’s multi-channel marketing platform.

SimplyCast’s 10-in-1 multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS and link tracking services.

Camouflage Software Inc., the leader in data masking technologies, is pleased to announce its support for the camouflage softwarelatest changes to the PCI Data Security Standard (DSS) and Payment Application Data Security Standard (PA-DSS) version 2.0, which was released October 28, 2010.

The new PCI DSS clarifies the requirements of the existing security standards necessary for the protection of payment card data. It also confirms the current industry best practices related to ‘remaining ahead of the threat landscape.’ In addition to mandating that ‘all locations of cardholder data are included in scope of PCI DSS assessments’, this amendment also allows ‘vulnerabilities to be ranked and prioritized according to risk.’ PCI 2.0 becomes effective January 1, 2011 and becomes mandatory by January 1, 2012.

In allowing for a strategic approach to compliance, PCI 2.0 also confirms that there is a clear preliminary requirement to audit and locate all cardholder data, regardless of where it may reside. This involves i) a comprehensive inventory of cardholder data and ii) a threat analysis of that inventory. The Camouflage Discovery Module™ provides a compliance advantage by automatically identifying and classifying cardholder data located in applications throughout the organization. It features a powerful search engine and standard search templates customized to facilitate PCI compliance. These templates offer a significant head start to your compliance efforts by providing search rules aimed at locating cardholder data out-of-the-box.

The Camouflage data classification functionality allows organizations to automatically categorize discovered data according to the data classification scheme that best represents the given sensitive data and intended uses. Once the cardholder data has been located, the Data Discovery Module can classify specific sensitive information which can then be used for reports, including threat analyses.

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19th November 2010

October 17 Media and Future Shop Team Up For Holiday Contest

October 17 MediaThe holiday season is here and what better way for families to get into the holiday spirit than by decorating a personal online living room? Vancouver-based online marketing firm October 17 Media has teamed up with Future Shop once again to embrace the gift of giving by creating an innovative online contest with weekly and instant chances to win fantastic prizes.

“The team at October 17 Media knows a thing or two about getting into the holiday spirit,” said Tamara Brooks, Partner, October 17. “We welcomed the opportunity to develop a marketing idea that would put Canadian Thrilling To Winfamilies in a festive mood and highlight Future Shop as the go-to destination for holiday gift buying. In preparation for this contest, the October 17 team began listening to Christmas music weeks before Halloween had arrived!”

October 17 Media prides itself as a local leader in creating cutting-edge virtual contests, collaborating with businesses to develop elaborate viral campaigns focused on an organization’s particular needs. The “Thrilling to Win!” campaign is the company’s fourth collaboration with Future Shop.

“We’re excited to partner with October 17 Media again to launch another fun-filled holiday contest,” said Nikki Hellyer, Director of Marketing, Future Shop. “We know Canadians will enjoy this year’s online contest where they create their own virtual holiday-themed living rooms and have the chance to win incredible prizes.”

Between November 19 and December 16, Canadians are invited to visit the contest’s page to register online and dive into the holiday spirit with online activities for chances to winFuture Shop prizes such as Apple product bundles. Special codes will be available in-store and through other Future Shop online marketing channels and can be redeemed on the contest site to unlock unique holiday activity options and increase the chances of winning.

Participants can spread the holiday cheer by inviting friends and family to their virtual decorated living room through social media channels, like Facebook and Twitter. Additionally, for every user that registers online, Future Shop will donate $1 for every room created – up to $25,000 – to put gifts under the tree for deserving kids across Canada.

BCTIABCTIA presents Part II of the MOBCOM speaker series, Always Connected: The Risk & Opportunity of 24/7 Connectivity this November 23rd at CBC Vancouver’s Studio 700, 700 Hamilton Street. The doors open at 5:30pm, and tickets are $45.00 each.

Mobile market Update:

Mobile computing is enhancing connections between people, businesses, and machines. In this opening presentation Jonathan reveals emerging market trends and new business models as consumers and business shift from eCommerce to mCommerce.

Panel Discussion:

Moderator:

Speakers:

Mobile connectivity has become ubiquitous. People now carry connected devices where ever they go – even to bed. This level of connectivity is unprecedented but what does this mean for business? How are consumer behaviours and expectations changing? The Vancouver Sun’s Gillian Shaw leads an insightful discussion with a multidisciplinary panel of industry experts about the unprecedented growth of personal mobile computing and how location-aware, 24/7 connectivity is changing the way business is done.

Case Study:

Research shows that extending applications to the smartphone platform can improve workforce productivity, enhance customer service and communication, and reduce operating costs. But how does it all really happen? And what is the impact on the business when customers can access service instantly? Trevor will share lessons from a customer case study – Sykes Assistance Services Corporation. Learn how Sykes plans to reduce operating costs and enhance their customers’ experience by extending their roadside assistance program to GPS-enabled BlackBerry smartphone and iPhone applications for Canada’s leading luxury auto manufacturers.

After the presentations, join speakers and attendees for drinks (first drink free) and lively discussion at the BREAD GARDEN (outside and next to the front doors of CBC Vancouver).

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19th November 2010

Entertainment and Safety For Our Canadian Kids

Youth Media AllianceThe Alliance for Children and Television is expanding its base and changing its name to Youth Media Alliance (YMA). The association’s chair Peter Moss made the announcement today in conjunction with the Média-Jeunes conference currently underway in Montreal. “This new name more clearly defines our current mission, at a time when we’re working in various ways to improve the quality of screen-based content for Canadian children and teens. In a world where more and more content is being delivered on new platforms, especially for young people, Youth Media Alliance intends to continue focusing its efforts on all screen-based media,” said Moss.

“Our association has been around for over 35 years and now represents over 100 television and new media professionals,” said Caroline Fortier, the association’s executive director. “By adopting this more inclusive name, Youth Media Alliance hopes to engage more new-media creators in its mission and allow them to actively contribute to the association’s directions.”

The Alliance’s new name reflects the shift that the organization began about a dozen years ago, when its annual conference (known as Média-Jeunes since 2000) already incorporated a new-media component, given these platforms’ growing influence with young audiences. Since then, the media revolution has completely transformed the way content is produced and delivered.

In this new media landscape, young people must continue having access to quality content. For the Alliance, this means screen-based productions that offer excellence in form and content, meet their target audience’s needs and expectations, and comply with recognized production standards. The content of productions should be relevant and entertaining, stimulate the intellect and the imagination, and foster openness to others. It should accurately reflect the world in which young people grow up, while respecting their dignity and promoting learning.

Youth Media Alliance seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians. It offers ongoing training tailored to the special needs of youth production professionals and also conducts research investigating media’s impact on young people. Finally, Youth Media Alliance lobbies governments to generate interest in all matters concerning screen-based content for young Canadians.

textED.caAs a mom of two young children, Mrs. Laureen Harper knows first-hand the importance of teaching today’s youth to be safe and responsible texters. Mrs. Harper was on hand at Toronto’s Runnymede Junior and Senior Public School today for the Canadian Centre for Child Protection’s national launch of textED.ca – an innovative website designed to help teach children safe texting practices.

“It’s amazing to think that we live in a time where our children know more about today’s technology than we do,” said Mrs. Laureen Harper. “It’s so important that we become familiar with the technologies our kids use and the risks they face so we are in the best position to help keep them safe. TextED.ca is a great resource to help familiarize parents with today’s texting issues, but more importantly, one their children will enjoy and learn from as well.”

Designed for students in Grade 7 and higher, the textED.ca website provides a fun, interactive platform for children to learn about the short-term costs and the long-term ramifications associated with texting. The initiative also includes lesson plans designed to help educators teach youth about safe texting and life skills that will allow them to fully benefit from what is now a very public, technological world. All lessons are tied to provincial curriculum outcomes, making them ideal for use in Canadian classrooms.

“Considering the main form of communication for much of today’s generation is through text-messaging, the need for safe-texting education is imperative,” said Lianna McDonald, Executive Director of the Canadian Centre for Child Protection. “Texting is having an impact at home and in the classroom, and so there is a shared responsibility to teach our kids how to use this technology safely. Like parents, many teachers are struggling with the issues that arise from this technology. It’s a completely new area they didn’t have to deal with before. TextEd.ca will help them address texting in a fun, interactive way.”

“Law enforcement officers, dedicated to online child sexual exploitation investigations across the country, have never been as well trained and equipped as they are today. Even so, we desperately need parents and young people to be more proactive about their online safety,” said Det. Sgt. Kim Scanlan, with the Toronto Police Services Child Exploitation Unit.

“Cell phones – and especially text messaging – have become one of the most important tools for Canadian families to stay connected and keep safe,” said Bernard Lord, President & CEO of the Canadian Wireless Telecommunications Association (CWTA). “But while wireless communications provide convenient and immediate contact, it is essential that young people be educated about the appropriate and responsible use of the technology.”rock paper scissors

In partnership with the CWTA, the Canadian Centre first launched textED.ca as a pilot project in January 2010. Based on feedback received from teachers, students and other educational professionals in the months that followed, the Canadian Centre made numerous improvements and enhancements to the textED.ca lessons and online components. Included in the changes was the creation of an innovative text-based Rock, Paper, Scissors (RPS) game that also provides users with a safe texting tip following the completion of each game. Any potential text message fees associated with playing this game have been waived by Canadian wireless service providers, so the game is free to all Canadian users. Our thanks to: Bell, Fido, Koodo, MTS, SaskTel, Solo, Rogers, TELUS, Vidéotron and Virgin Mobile for waiving fees and for their ongoing support of the Canadian Centre for Child Protection.

Concerns surrounding children and teens sending sexual messages, nude photos and videos via text messaging is on the rise, yet the vast majority of kids doing so are unaware of the short-term costs and the long-term ramifications associated with their actions.

Since adolescent behavior is less inhibited with the use of technology, it’s important they are aware of the risks and know how to deal with the various situations new technologies present. textED.ca is a comprehensive in-class and online program that will help educators teach youth about safe texting and life skills that will allow them to fully benefit from what is now a very public, technological world. While some teachers have introduced safe texting education to their students, the Canadian Centre for Child Protection identified a gap in the delivery of comprehensive text education programming in Canada’s schools.

To address this, the Canadian Centre developed the textED.ca program, which consists of an innovative and interactive new website and a series of associated lesson plans for teachers to use with their Grade 7 students. Importantly, all of the lessons are tied to provincial curriculum outcomes, making them ideal for use in classrooms right across the country.

From learning how to deal with textual harassers to helping teens deal with stress or a break-up, the textED.ca website incorporates games, quizzes, discussion pages, and other fun tools to help them navigate through the issues.

In partnership with the Canadian Wireless Telecommunications Association, the Canadian Centre first launched textED.ca as a pilot project in January 2010. In total, more than 350 Grade 7 classes took part in the pilot between January 21, 2010 and April 30, 2010. During that time, 1,292 users signed up on the site and 441 teachers signed up for access to the lesson plans. In conjunction with the feedback received from teachers, students and other educational professionals, the Canadian Centre made numerous improvements and enhancements to the textED.ca lessons and online components.

Texting Stats:

• In Canada, 4.6 billion peer-to-peer text messages were sent in June 2010. This represents a 10% increase over the last reported March 2010 total of 4.2 billion messages.
• The total number of person-to-person text messages sent during the first six months of 2010 was 25.7 billion, which already represents 73% of the 2009 total of 35.3 billion.
• In June 2010, Canadians sent an average of 154.1 million messages per day. This is up from the average 135.4 million messages per day in March 2010.

(Source: Canadian Wireless Telecommunications Association, as of October 2010)

Teen Texting Stats:

• The average teen sends 3,339 texts per month. That’s more than six texts per waking hour.
• For teens age 13 to 17, female teens send an average 4,050 texts per month while male teens send an average 2,539 texts per month.
• These teens are sending eight times more texts than they were this time last year.
• Other age groups don’t come close to this level of texting. The average 18-24-year-old sends only 1,650 texts per month. The average drops further with other age groups.

(Source: The Nielsen Company study released October 2010)

astral mediaAstral’s Playhouse Disney will follow suit with its U.S. counterpart and re-brand its English and French-language networks as Disney Junior in May 2011. Continuing the promise to provide the best in entertaining, development-based programming for younger viewers, Disney Junior will launch with new series such as Jake and the Never Land Pirates and programming that taps into Disney’s rich legacy of classic characters as featured in such programs as Disney Poetry Shorts. The re-branded multiplex channel will also expand on its educational mandate to layer in learning that focuses on social values, the environment and healthy living.

“Since its launch in November 2007, Playhouse Disney has continued to build its viewership, program offering and prestige,” said Joe Tedesco, Senior Vice-President and General Manager, Family and Playhouse Disney. “The evolution of Playhouse Disney to Disney Junior comes at an exciting time and will add a new energy to the network while disney playhouseremaining dedicated to bringing highly entertaining, home-grown and Disney programming to Canadian families.”

Coinciding with the re-brand, Jake and the Never Land Pirates will premiere on Disney Junior in May 2011. The animated adventure has classic Disney characters Captain Hook and Smee joined by a new crew of kid pirates led by the courageous Jake. The series, which emphasizes teamwork, features original pirate-rock music performed by The Never Land Pirate Band and stars David Arquette as the voice of the lookout parrot, Skully. Other new Disney programming set to premiere on Disney Junior includes Disney Poetry Shorts which showcases poems for children set against classic Disney animation and the short-form series Special Agent Oso: Three Healthy Steps encouraging healthy lifestyles for preschoolers and families.

These new series will join new episodes of popular series such as Mickey Mouse Clubhouse, Handy Manny, Special Agent Oso, Jungle Junction and Imagination Movers. Original Canadian series on Disney Junior will include the popular Franny’s Feet, The Secret World of Benjamin Bear and new episodes of Stella and Sam.

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