Village Gamer

A major new trade show serving Canada’s burgeoning digital industry has been announced. The show, Dx3 Canada, will cover three major aspects of the digital ecosystem; digital marketing; digital advertising and digital retailing. Dx3 Canada will take place next year on the 25th and 26th of January 2012, at the Metro Toronto Convention Centre, in downtown Toronto.

According to the organizers, Hut2Hut Events, the digital market in Canada is well served with conferences, but there is no major forum that brings this industry together, to discuss and do business. Show Director Duncan Payne said, “Every major industry needs its own trade show – a marketplace where people come to buy goods and services that will help to grow their businesses. There is no doubt that the marketing, advertising and selling of goods both online and via mobile devices has become a major industry in its own right.”

Statistics from a number of recent studies back up Payne’s point of view. Canada’s Interactive Advertising Bureau (IAB) estimates that online advertising grew by 15% in 2010 to top $2.1 billion while Statistics Canada states that half of Canada’s 33 million population have bought either goods or services online.

Anthony Lipkin Dx3 Canada’s Marketing Director said, “visiting Dx3 Canada is free of charge, to anyone involved in marketing, advertising and retail, and there will be plenty to see and do for all companies whether they are just starting out on their digital strategy, or are one of the most tech savvy businesses in Canada. There is just such a fast pace of innovation and change that we are expecting to see thousands of visitors on both days.”

Dx3 Canada Advisory Board Member, Matt Hassell, who is the Chief Creative Officer for OgilvyOne Advertising in Toronto, recognizes the need for this type of event in Canada’s digital calendar, “Canada is a world leader within the digital space and now we will have a trade show where we will be able to see the latest trends, buy the latest products & services, and show the world what we can do.”

MaRS Discovery District is pleased to announce that MMB Research, a MaRS cleantech client, has successfully closed a private placement of $1 million with a group of angel investors from Toronto. MMB will use the net proceeds of the angel round to expand its sales and development teams and further solidify relationships with industry partners in North America, Europe and Asia.

MMB has developed a combined software and hardware platform called RapidSE that significantly simplifies the process of getting home appliances and devices to communicate on a smart grid connected home area network. By automating significant portions of a complex wireless communications standard and adapting to different environments, RapidSE makes it easier and cheaper for device and appliance manufacturers to get connected products to market.

“MaRS has been instrumental in supporting the growth of MMB Research. Through MaRS, we have access to advisors with invaluable knowledge and experience. They have played an integral role in preparing and introducing us to investors and are directly responsible for the addition of one strategic member to our team,” says Daniel Moneta, CEO at MMB.

“Home energy management is a big piece of the emerging smart grid, it helps grid operators match electrical supply with demand,” says Tom Rand, Cleantech Practice Lead at MaRS. “We recognized early on that MMB Research brings real value to companies developing next-generation appliances and smart meters by helping them get to market faster with a more robust solution.”

Toronto-based Guardly today announced its mobile personal safety application and service for smartphones. Guardly changes the way personal safety is delivered by enabling smartphone users that find themselves in an emergency situation to alert, connect, and then collaborate with their personal safety network and authorities with only a single tap on their device.

Guardly aims to significantly decrease the amount of time it takes for help to arrive at an emergency. For example, a heart attack victim in an apartment complex uses Guardly to contact neighbors and 9-1-1 simultaneously; neighbors arrive within 2-3 minutes to provide Aspirin and basic CPR and an ambulance arrives in 6-10 minutes to escalate treatment. Actions taken during the first moments of an emergency can significantly affect the outcome of the incident. Guardly provides peace of mind when walking alone at night, traveling and dating, or for those that may be faced with an abusive or domestically violent relationship.

“Guardly is the first mobile personal safety service to give subscribers access to two safety networks at the same time,” said Josh Sookman, Founder and CEO of Guardly. “Our vision is to complement the existing 9-1-1 infrastructure and ensure that Guardly users are reached as soon as possible by their personal safety network and authorities in the event of an emergency.”

The North American mobile landscape has undergone rapid transformation over the last three years toward location-aware, media-rich and data-centric devices. In the US and Canada, there are currently 153 million smartphone users with 3G data plans^[1] and over 60% of cell phones have GPS functionality^[2]. Guardly leverages these trends and capitalizes on this unprecedented market opportunity to provide a true mobile personal safety service to the masses.

Guardly is unique in that it enables a user’s personal safety network to collaborate with them and amongst each other using the mobile web and web incident pages, SMS and voice conferencing for the duration of the emergency event. “You can think of Guardly as the mobile complement to your home alarm and monitoring service,” added Sookman.

Guardly’s LocationAssure™ technology uses intelligent algorithms to help mitigate common GPS and other location positioning errors during emergency incidents and enables responders to quickly determine their proximity to each other and the individual in need of emergency response. The Guardly mobile application is expected to be available in March 2011 through the iTunes App Store. A free and premium service will be offered. BlackBerry and Android versions are planned for the near future.

Syncapse Corp., a provider of cloud-based software and strategic services to help enterprises build, manage and measure their social media presence, has announced that ABS Capital Partners, a leading growth equity investor has committed to invest $25 million in the Company; $20 million of which has already closed. ABS Capital is the Company’s first institutional investor.

Syncapse will use the funds to invest in sales, marketing, and product development for the Syncapse Platform™. As a result of the financing, ABS Capital General Partners Ralph Terkowitz and Deric Emry will join Syncape’s board of directors.

Because social networks were designed for posting by individuals, they do not offer the management tools necessary to support the workflow or publishing requirements of a global enterprise. The Syncapse Platform combines social media publishing, customized workflow, content management and analytics. The Company’s professional services and agency relationships complement the Platform, creating a full service social media management offering. In October 2010, the Company added David Nelson-Gal as its Chief Product Officer to lead its team developing new products around the Platform. David has led many teams in content, community, mobility and systems solutions for enterprises for over 25 years. He has also held executive positions at numerous global technology companies, most notably Sun Microsystems and Interwoven.

Syncapse’s suite of enterprise solutions helps organizations such as BlackBerry®, Electronic Arts and others effectively manage and scale their social media marketing efforts across disparate social media channels like Facebook, Twitter, Orkut, YouTube, WordPress and MovableType. The Platform connects enterprises with millions of consumers worldwide, enabling corporations to create and maintain meaningful and mutually beneficial relationships with their customers. Syncapse also delivers critical analytics that enable chief marketing officers to measure their return on investment in social media marketing. This is Syncapse’s first round of venture funding, and RBC Capital Markets acted as the sole placement agent to the Company for this Offering.

Mississauga-based electronic health care software service PointClickCare has announced that it has received a minority strategic investment from Baltimore- and San Diego-based JMI Equity, a leading software and healthcare IT growth equity firm. With the investment, JMI Equity will work with the PointClickCare leadership team to continue to expand the company’s innovative software-as-a-service (SaaS) product offerings and advance its market leadership through organic and inorganic growth.

PointClickCare’s web-based products and services are uniquely designed to help long-term care providers manage the complete lifecycle of resident care. The company serves over 5,000 facilities throughout North America, from single-home independent facilities to seven of the ten largest operators. PointClickCare’s SaaS offering seamlessly integrates clinical, billing and administrative processes to maximize reimbursements, enhance quality of care, improve operating efficiencies and increase staff productivity and satisfaction.

As part of the transaction, JMI Equity Founder and Managing General Partner Harry Gruner will join PointClickCare’s board of directors. “Mike and the rest of the PointClickCare team have done an excellent job positioning the company for continued success,” said Mr. Gruner. “The company’s SaaS offering provides customers with an affordable platform to manage the complete lifecycle of resident care, and its offerings align well with the market’s demand for tools that yield greater efficiency while improving patient care. We look forward to working with Mike and his team to build on the company’s success, further develop the company’s offerings and realize the many growth opportunities in front of the company over the long term.”

RBC Capital Markets served as placement agent to PointClickCare. Harris + Harris LLP served as legal advisor to PointClickCare, while Goodwin Procter LLP and Stikeman Elliott LLP served as legal advisors to JMI Equity.