Village Gamer

My sincere apologies to Good World Games – with the massive amount of SIGGRAPH 2011 emails being fired back and forth along with tasks on our to-do list, I completely missed this press release.

Good World Games was founded in Toronto last year with the goal of creating socially conscious social games. Now based in Liberty Village, we are building a movement dedicated to helping important global causes through fun and educational games offered to a wide and engaged audience.

The studio’s first game, MyConservationPark is an innovative, planet-friendly social game allowing players to nurture their own virtual wildlife preserves based on real threatened species and habitats, while directly supporting non-profit organizations such as The Dian Fossey Gorilla Fund, Sea Shepherd and WildAid.

As the player, your mission is simple. You need to protect an endangered animal – your “hero” – from environmental and human threats while enriching the park with fauna and flora to create a sustainable habitat. Successfully conquer these challenges and balance the Eco-system and you will be rewarded with points and cash. Fail to do so and your hero and the Eco-system will suffer. When you purchase goods from the in-game store such as structures or animals, 15% of the revenue will be donated to our non-profit partners.

[youtube:http://www.youtube.com/watch?v=fPNMzH31zHM]

Vancouver’s TM Events & Promotions has become the first event planning company in Canada to offer fully-managed event social media services as part of its comprehensive portfolio of event and promotion services. The company launched its new event social media service at the TM Events 10th anniversary celebration on July 6. The event featured a social media campaign, designed in collaboration with MarketingSmartt, which propelled TM Event’s party into one of the top trending topics in Canada.

According to trendsmap.com, which tracks Twitter trends worldwide, within three hours of the event’s start, the #TMSOCIAL hash tag had generated more than 100 tweets and over 70,000 online impressions. TM Events achieved this trend with only 200 participating attendees. The evening’s social media activities delivered 86 mentions on Twitter and 100 comments on TM Event’s Facebook page. More significantly, the campaign added 100 new TM Events Facebook fans and 50 new Twitter followers.

“We are dedicated to creating unique and memorable events for our clients,” says Traci Myles, president of TM Events, “which includes helping them achieve their business goals. Social media has become essential for maintaining brand awareness, and our 10th Anniversary party campaign proves that integrating social media with a well-planned event can deliver amazing results. Companies can use this type of event to launch their social media program, to kick-start or revitalize their brand. I can see demand for this service at product launches or rebranding events.”

Myles also feels that private clients will see value in adding social media to their events. “Guests told us that the social media activities actually made the party more fun for them, since they could share the experience with friends, family, and colleagues. It’s a connected world now, and social media allows for remote participation.”

Prior to the event, MarketingSmartt collaborated with TM Events on a tailored social media and content strategy which included elements such as online registration management and an event-specific email campaign. During the party, on-site activity included a social media game designed to reward guests who tweeted, posted, or recorded content from the event. There will also be follow-up outreach activities from TM Events to maximize the value of the campaign.

Saleh Tousi, CEO of MarketingSmartt, emphasizes that best practices for an event social media campaign needs to include key performance metrics that can be tracked and measured for business impact.

“In working with TM Events,” Tousi says, “we have been consistently impressed with their focus, initiative, and attention to detail. They gave us accurate audience profiles and a clear mandate which we could turn into measurable metrics that prove ROI. They executed flawlessly on all the social media activities we created. We are delighted to partner with them to help their clients and ours engage with event social media.”

Montreal’s OneDesk helps businesses become more social by connecting customers, partners, and employees to the product and service development process. OneDesk is leading the market in providing solutions that help companies realize the benefits of social product development, co-creation, and customer-driven innovation.

This blended suite of SaaS applications enhances a company’s ability to:

Engage with customers and take action. Right now, customers are online discussing your products and services. OneDesk helps you leverage social media (Facebook, Twitter, blogs, discussions, etc.) and other web media (email, portals, etc.) to discover what is being said about your brands, industry and competitors.

OneDesk’s feedback and ideas management tools lets you easily capture customer suggestions, keep on top of conversations, reply to them, and feed customer input directly into the development process. With OneDesk, no feedback is misplaced or lost; instead it is properly categorized, responded-to, and acted upon.

Reduce customer service costs. Building strong customer relationships involves quickly resolving customer issues. OneDesk’s integrated help desk solution allows you to automate your customer service, tap into the knowledge base from employees, partners & customers, while creating and managing a community of loyal contributors.

Simplify the requirements and project management processes. OneDesk lets you easily manage and prioritize product and service requirements. Comprehensive project management and collaboration applications addresses the needs of Project Managers and their teams.

Structure the conversation and get the job done. It is important to structure the conversation between employees partners and customers to deliver business value. OneDesk’s social collaboration tools are directly connected to business goals.

This is not a Canadian production, but Canadians can be a part of it, and it’s just a really cool project. Intel Corporation and Toshiba America Information Systems Inc., today announced a creative collaboration and campaign to deliver a new social film project titled “Inside.” As part of the film experience an online casting call has also been issued.

Starring Emmy Rossum (“Shameless,” “Phantom of the Opera,”), “Inside” is a blockbuster-class experiment in social entertainment, brought to life by leading minds in Hollywood, technology and social media. The film aims to bring a new genre of interactive, social entertainment and is directed by D.J. Caruso (“Disturbia,” “I Am Number Four,” “Eagle Eye”) and Oscar-winning cinematographer Mauro Fiore (“Avatar,” “Training Day”).

“’Inside’ is unique because it allows me as the director to direct not just the actors but the audience as well,” Caruso said. “Social film is still in an experimental phase and collaborations like this one will help bring new concepts, opportunities and ideas to the world of entertainment. We had to approach the film differently because there are blanks that need to be filled in by the social media audience, but that is what makes it an exciting new experience for the viewer; the opportunity to participate in the film itself.”

In the film, Rossum plays the role of Christina, a 20-something woman trapped in a room with only a 2nd Generation Intel® Core™ i7 processor-powered Toshiba Satellite® P775 series laptop and an untraceable Internet connection. Unable to determine where she is being held or what her fate might be, Christina uses the laptop to mobilize her social network, reaching out to friends, family and anyone else who can help her figure out where she’s being held and how to escape.

Unlike most static productions, “Inside” engages the audience by enlisting them to be a part of the film through social media. Viewers are encouraged to connect with Christina, tweet clues and post advice to her Facebook wall. The film will air in short episodes starting on July 25. During this time, viewers will be invited to activate their social channels and help decode Christina’s dilemma by posting tips, insights, ideas and clues. The editing team, led by Emmy-winning editor Josh Bodnar, will incorporate posts that best fit the storyline into the episodes.

Additionally, one viewer will have a chance to be cast in a role through a YouTube online casting call that opens today and runs through July 20. The winning video submission will be incorporated into the movie and the winner will be included in the credits of the film.

[youtube:http://www.youtube.com/watch?v=AhjcUft3iNA]

“As the ‘Sponsors of Tomorrow’ we are excited to expand the entertainment computing experience of today,” said Johan Jervoe, VP Creative Services and Digital Marketing, Intel Corporation. “By bringing the worlds of social media and entertainment together, we will give the viewer the ability to have an active voice and play a participating role, something that has never been done before with traditional film. It’s exciting for viewers/participants to have the opportunity of being cast alongside talent like Emmy Rossum, D.J. Caruso and Mauro Fiore.”

“With ‘Inside,’ the goal was to provide our audience with a unique, engaging experience,” said Ron Smith, vice president of marketing, Toshiba America Information Systems Inc., Digital Products Division. “We wanted to connect with a younger consumer audience through the social media channels and technologies they use most. Our hope is that viewers are enticed by the opportunities ‘Inside’ creates, giving them the possibility of seeing their name, comments and social identity included in a film that has the potential to alter the entertainment landscape.”

Follow “Inside” on Facebook and on Twitter via @theinsideexp or #theinsideexperience.

Intertainment Media Inc. has announced that its social media, real time, experiential translation platform Ortsbo generated over 68 Million minutes of user engagement for the second half of June 2011 along with 12.8 Million Online Sessions, 53 Million Page Views and 9.6 Million Unique Users in only 15 days from June 15^thto June 30th. This represents a significant increase to the previously reported numbers, as Ortsbo has made the initial transition to Microsoft’s Windows Azure platform, providing a Cloud environment allowing virtually unlimited technology growth opportunities.

Over the past 45 days, Ortsbo has been transitioning its systems to the Cloud to provide a more robust user experience and will continue through Summer 2011 to improve the services. To date, these improvements have increased the speed and access to the Ortsbo platform allowing users to spend more time engaged in the experience. During the initial overhaul process, Ortsbo suspended number reporting, as it rebuilt and retooled the entire system. On a go forward basis, the reporting of metrics is expected to be twice a month.

“The move to the Cloud with Microsoft Azure has allowed Ortsbo to accelerate growth and we are seeing the results immediately,” said David Lucatch, President of Ortsbo and CEO Intertainment Media.

Intertainment has acquired rights to a United States patent application with respect to the automated translation within a browser in consideration for a payment of $200,000. The company has taken over all the rights associated with the patent application as well as any derivatives thereof. The vendor will receive additional payments upon the issuance of the patent and any continuation or continuation-in-part claiming priority from the patent application. In addition, the vendor will be entitled to receive 10% of any licensing revenue generated in connection with the patent.

“We believe that the acquisition of the patent application and the associated rights will further strengthen Intertainment’s portfolio in the area of automated online translation and communication,” commented Lucatch.

Ortsbo has appointed New York based translation industry veteran Mr. Matthew Grotenstein to lead global business development and partner acquisition. Mr. Grotenstein brings over 10 years experience growing businesses in the communications, social media, and management consulting space. Most recently, Mr. Grotenstein led US Business Development for CLS Communication, one of the world’s largest language translation providers.

“We are excited to have Matt onboard to lead our global commercial business development and partner programs as he brings a wealth of industry knowledge and relationships to the Ortsbo team,” said Lucatch. “We are eager to combine our current successes with Matt’s industry leadership. His first objective will be to monetize the brand across a commercial landscape.”

Together with the recently integrated Commobility team, Ortsbo has upgraded a number of technology parameters allowing the company to update its previously filed mobile version of Ortsbo for the Apple iPhone. Ortsbo to Ortsbo, or “O2O”, for which a patent has been applied for, is nearing completion for application and commercialization through Apple iTunes.

Recent upgrades to the Ortsbo platform have resulted in a streamlined process for mobile implementation. Together with its pilot for the Apple iPhone, Ortsbo is now piloting an Android version of its Ortsbo applications with other system applications expected through Summer 2011.

TVO gives Facebook politics a whole new meaning and takes another step in promoting citizen engagement with the launch of Honoured Citizen, a multi-player social media game that runs on the Facebook Platform.

Developed for TVO by Lazar Entertainment, Honoured Citizen allows players to participate in all levels of civic society and demonstrates that there are many ways to become an Honoured Citizen, if you are willing to speak out, engage with issues, question, debate and vote.

“Game-based technologies can serve as powerful tools for advancing civic engagement – it’s called gaming for good,” says Christine McGlade, Manager of Interactive and Digital Media for TVO. “Honoured Citizen will immerse gamers in the political process. It’s a great example of how TVO uses digital media as a platform for civic engagement.”

Honoured Citizen is the only Facebook game that realistically simulates all aspects of the political process. Players participate as citizens, politicians, activists or lobbyists. Politicians can seek nominations and woo voting blocs. Lobbyists can wine and dine politicians. Activists can start protests and organize petitions. Citizens can raise issues and participate in polls.

The object of the game is to gain honour points by engaging with and participating in an online shadow government – discussing, debating and organizing around political issues. These points may be spent to take on different roles in the game, perform other functions, or they may be traded with other players or strategically donated. The game runs in real time and every round is one week long, with new issues in play during each round. After every four rounds, there is an election.

Set in a virtual province, Honoured Citizen offers players a chance to simulate the political process. While the topics gamers raise may be real-life issues, it’s not a place for partisan politics. The game focuses on issues of governance, and non-partisan debate.

Honoured Citizen is the most recent addition to TVO’s gaming for good efforts, which includes Inside the Haiti Earthquake, the Games for Change Festival 2010 Transmedia award-winning interactive game.

Honoured Citizen is part of TVO’s Your Vote 2011, a suite of multimedia resources designed to engage Ontarians in the lead-up to the fall 2011 Ontario election.

Kinjoe, a new Vancouver-based startup, today announced the release of its new web and mobile social network available as a free public beta for residents of B.C.

Kinjoe is designed to solve one of the major issues of big-city living, where many people feel alone and anonymous despite being surrounded by millions of people. Vancouver is particularly afflicted by this phenomenon: a 2010 Angus Reid poll revealed that Vancouverites were among the loneliest city-dwellers in Canada, with only 69 per cent feeling well-connected socially.

Unlike Facebook, which only connects people with friends or family, Kinjoe enables people to expand their social network by making new, real-life friends who live within 20 minutes’ walking distance and share the same interests. After connecting online, it’s easy to get together offline to participate in activities that match your interests.

“Ask anyone and they will tell you that Vancouver is a difficult city to make new friends in,” said Emir Aboulhosn, Kinjoe founder and CEO. “Kinjoe takes away the awkwardness and difficulty in finding people who share your interests and live nearby.”

Kaishin Chu, a Yaletown resident and owner of DashOfFood.com, says, “The idea of Kinjoe really interested me because I finally had a tool to help me expand my own social network with real people in my neighbourhood, to help gain back some sense of community that is lacking these days.” Kaishin continued, “I was able to co-organize a game of bocce ball with a fellow neighbourhood resident in a park nearby. I got to meet some great new people and share a fun experience.”

During the pre-launch phase, Kinjoe teamed up with Blenz Coffee in Yaletown to promote the network locally. The partnership resulted in 500 new users from the Yaletown area, and based on the early success, Blenz will now be promoting Kinjoe in its stores throughout B.C. Kinjoe will be rolling out to cities across Canada and the USA later this year.

“Blenz Coffee is proud to support Kinjoe and we’re excited to introduce it to our customers throughout B.C.,” said George Moen, President of Blenz Coffee Co. “Finally, someone is using technology to combat isolation instead of contributing to it.”

Kinjoe features include:

• Browse–able profiles and interests of people who live within 20 minutes of each other.

• A “Me Too!” feature to show interest in an idea or simple stay updated on a discussion.

• A ‘meetup’ feature that allows users to suggest activities that anyone within a 20-minute walk can join.

• Instant polls that allow users to canvass their neighbourhood’s opinion on an issue, place or event.

• A ‘Recommended Friends’ feature that allows people who share similar interests and live close by to find each other.

Kinjoe respects safety and privacy, and never reveals home or email addresses. Users control the information that is displayed to others in their neighbourhood.

The newly announced Nextsportstar.com is a social networking website combining the best of Facebook, Twitter and YouTube and adds elements of Kijiji and Craigslist to create a unique social media site for one of our biggest passion touchpoints – and entertainment businesses – worldwide: Sports.

Nextsportstar.com is the digital meeting place for amateur athletes, teams, students and fans of all ages as well as amateur and professional coaches. Members (stars) share content and information for their passion for high school, college/university amateur sports and minor leagues.

Student and amateur male and female athletes create a profile (home page) of their sports achievements and share statistics, photos and video highlights. This information may just be of personal interest, but it will also be of interest to any amateur looking to gain a scholarship or be scouted for a professional team.

And for the professional recruiter and scout, it is a great site that captures the available talent in one convenient location, helping them evaluate athletes while giving a site to promote their college/university or team to prospects.

When a new member registers on Nextsporstar.com as a member (star), they share their interests and passions while connecting with other members and their friends (fans) in Nextsportstar.com blogs, polls, forums and private or public chat rooms worldwide.

Plus Nextsportstar.com has a classified advertising section, similar to Kijiji and Craigslist, where members advertise products and services to other members of their sport communities. The classified section is directly linked to PayPal to make transactions convenient and worry-free.

“I love this website” says Josh Rimer, television and radio sports broadcast producer, “It’s a never ending way to connect with all levels of sport.”

Hockey Hall of Famer Phil Esposito says, “Finally a social network that all hockey fans can connect with.”

Besides being a unique site to network with people who are passionate about sports, Nextsportstar.com is also giving members an opportunity to win money with the $1 Million Dollars Up For Grabs contest, a first-ever in social networking websites. In total, there’s $800,000 to be won by amateur athletes, with another $200,000 for schools’ athletic programs!

Vancouver-based CrowdFanatic is a relatively new web site with a strong and diverse team behind its development. This somewhat unique venture is full of trolls, but unlike other sites, trolls are (mostly) welcome here, provided they follow the protocol of being a troll with some honest debating skills. One of my first concerns was about those users who often like to take their opinions too far, falling into the nasty side of trolling, but CrowdFanatics does have its own moderation system and terms of use in place.

Unlike other debate-based sites, CrowdFanatic is far more lenient than many “traditional” debate communities and as such does not have a page (or pages) full of rules. To be honest, I really don’t feel that it needs formal debate rules. As I mentioned above, there are moderators, and a well-respected community tends to police itself quite efficiently. Like the majority of societal groups, CrowdFanatic members tend to keep the debates somewhat respectful without overly quelling the passions many people feel for their topics.

Here is a full description of what CrowdFanatic is, from the company’s blog:

“We’re bringing something new to the table in social media. Have you ever wanted to stand as a Democrat and take on a group of Republicans? Have you ever wanted to fight with a group of Yankees fans and tell off a group of Red Sox supporters over a social media battlefield? Now you have the opportunity to do that.  CrowdFanatic is that arena for you to stand tall as a group and confront your opposition. Do you want to be an opinion leader? CrowdFanatic is the perfect place to promote your group’s agenda and stand out from the crowd. All the tools that you need to be heard in the online world are at your disposal on CrowdFanatic.”

The topics (known as Confrontations) open for debate are wide and varied, from the predictable sports team rivalries to the hotness (or not) of stars and celebrities. There are political and religious debates, and of course the age-old Canada vs the USA debates. Each topic has supporters and detractors (a.k.a. rivals), as does each user. There is a rating scale for said support or non-support, and it’s easy to see who are the top debaters, you just need to look at the LeaderBoard. Every debater’s profile has a plethora of information in regards to Confrontations, Groups, posts and comments. The whole idea of the site, like any debate club competition, is to use logic, common sense, facts and a smattering of passion to support your argument, thereby winning support for your opinions.

For many, such debates are a way to educate themselves (or the masses) or to expand their own understandings of any given topic – and this is particularly true for many of the topic areas on CrowdFanatic. In fact it’s very difficult to look through the site without wanting to enter into many of the arenas open for participation and put thoughts to keyboard. If you can’t find a topic that quite fits what you want to discuss, members can open new topics (or Confrontations, as they are called on CrowdFanatic) and invite debate. Every Confrontation is a sub-category of an Arena, and of course the top Arena today is full of Google+ vs Facebook discussions.

The Hot Arenas and Hot Confrontations are constantly in flux – since I took the screenshot to the right about 45 minutes ago, the top four topics have changed, with the screenshot to the left showing the current Hot Arenas. Note that the Canucks Group is still in the top four – it is the over-all top ranked group on the site. Such a passionate group, Canucks Nation. By the time you read this, the rankings will again be different – there is never a dull moment on CrowdFanatics.

On each Arena page are listed the top discussions for the subject matter, along with the top supporter and top rival. Each Arena page also shows related topics of discussion, in case you want to branch out into other areas. Confrontations can also be found through Groups, which are another top-level category feature, and again, if you can’t find a Group that fits your area of interest, you can create a new one.

Users can even find Confrontations based on geographic location. According to the map feature on the home page (as shown in the top right image in this article), BC is an area full of Hot Confrontations. This is not surprising with many Vancouver Canucks discussions remaining consistently near the top of the popularity scale, even two weeks after the season’s final game. Oh, and yes, there are Confrontation topics in regards to the Game Seven Riot.

The CrowdFanatic team holds no topic sacred, and even took on the CBC Dragon’s Den team earlier in May, but with the network remaining mum on what transpired during the taping of Season Six, we’ll most likely have to wait until the Fall to learn more of what occurred on that Confrontational day.

CrowdFanatic is not for the timid and faint of heart – if you are not able to handle criticisms of your logic, are easily offended or can’t debate in an intelligent – albeit passionate – manner, then CrowdFanatic may not be the site for you. Personally I find the site quite intriguing, although I have not taken part in any of the debates myself, I believe the CaveChild hangs out there sometimes. That boy loves to argue.

I find CrowdFanatic to be a somewhat in-depth, cross-measuring look at the global modern society, and I also find it interesting to see what lengths people will go to in order to win – or refute – an argument. At the end of the day, I do encourage you to at least visit the site and take a look around; you never know, you may just find a topic that you’ve been itching for a good argument on, and CrowdFanatic is definitely the place to do it.

Kobo has launched a new essay contest in which the winner will enjoy a private power lunch with television personality and New York Times’ bestselling author Kelly Cutrone. Today through July 8, 2011, Cutrone fans can visit Kobo’s Facebook Page and write a short essay answer to the question: “How has normal has gotten you nowhere and how are you ready to make new moves?”

Open to residents of the continental United States and Canada (excluding Quebec), the winning essay will be chosen by Cutrone. The winner will be flown to Toronto to power lunch with the author. Cutrone will share her unique brand of no-nonsense wisdom to help the winner move forward in his or her life.

“Kelly was recently in Toronto and expressed her love of Kobo as well as her desire to work with us in a way which would be truly meaningful for her fans. Kelly loves Canada and was keen to partner with Kobo on this content,” said Liz Ridout, vice president of marketing at Kobo.

“Toronto stole my heart. Anytime I can come to Toronto to see my friends and fans is a good day!” said Cutrone.

Cutrone has been a force in the fashion industry for more than 25 years. She quickly moved from industry icon to media maverick, originally appearing on MTV’s hit shows The Hills and The City. She executive produced and appeared on the Bravo series Kell on Earth and is a special contributor on the syndicated Dr. Phil show. Cutrone has penned two books: national and New York Times’ bestseller “If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You” and “Normal Gets You Nowhere,” released in May 2011 by HarperOne, an imprint of HarperCollins.

Deadline for entry is July 8, 2011. No purchase is necessary to compete in this contest. The winning entry will be made available on Kobo’s Facebook Page after being selected.