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OCRI’s annual Knowledge-based Industry Survey shows that as of December 31, 2010, the number of companies in Ottawa’s knowledge-based sectors has increased by 4.7 per cent while the number of employees has decreased by 4.4 per cent.

OCRI collects and verifies information provided by the companies to present the most complete picture of Ottawa’s technology industry across 12 unique industry sectors. The most current data indicates an increase of 4.7 per cent in the total number of companies to 1,944 up from 1,857 last year. The largest growth was seen in small companies with one to nine employees (up 11.4 per cent) and those with 100 to 499 employees (up 10.1 per cent). Overall, the number of employees has decreased from 78,067 to 74,611 or down 4.4 per cent. The most significant changes in employment can be seen in large companies with more than 500 employees (down 14.3 per cent).

“It is encouraging to see growth in the number of small companies. While 2010 was a successful year in many regards it wasn’t without significant challenges. Anchor companies in the knowledge-based sector look very different than they did a few short years ago,” says Claude Haw, President and CEO, OCRI. “As we begin 2011, it is critically important that we continue to focus on these key areas – developing and supporting Ottawa’s entrepreneurial culture, attracting investment, supporting the commercialization efforts of our emerging companies and aggressive promotion of Ottawa as a destination of choice for investors, entrepreneurs and multinationals.”

The biggest winner in the region is the Digital Media sector posting a 54 per cent increase in the number of companies and 50.9 per cent increase in the number of employees. Well accepted as a trend to watch in 2011, digital media, which includes mobile apps, gaming and animation, is likely to see even more activity in 2011.

For the fourth year in a row, the cleantech sector demonstrated growth. The number of companies has grown from 114 companies to 138, an increase of 21.1 per cent while the number of employees grew 22.1 per cent, up from 2,567 to 3,135. Please see the Study’s information page for more graphs.

According to the survey, IBM (including IBM Software Lab and IBM Canada) is the region’s largest knowledge-based industry employer with 4,000 employees followed closely by Bell Canada with 3,258 employees. The loss of Nortel, which posted 3,000 employees in last year’s survey, did factor into the overall loss even though Ciena, Avaya, Ericsson and GenBand did acquire most of this staff.

This initiative in Ontario is an example that should be implemented in every region of the country and around the world. Preserving our past before it disappears is an important part of remembering where we came from and how we got here. Of course, all of these digital files will be shared across what is rapidly becoming a very expensive internet. If our government fails to rein in the Canadian ISPs and the CRTC overlords, none of us will be able to afford to spend much time surfing around the museums learning about humanity and downloading files that allow us to hear the voices of our fore-bearers – never mind those of us who need to be able to download & upload large files in the course of what we do. Read the rest of this entry »

Virginia research company comScore, Inc. has released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns.

* Numbers represent the percent change in market share shifts explained by the corresponding factors.
**Ad Quality represents the quality of creative based on the ARS Consumer Choice Score, which measures changes in consumer preference through a simulated purchase exercise with and without exposure to the creative.
***Media Plan includes variables such as GRPs, wearout and continuity/flighting of airing.

“In the digital media industry in Canada, we tend to spend a great deal of effort on optimizing the media plan – and rightfully so, because it is extremely important,” said Brent Bernie, president of comScore Canada. “When one considers, however, the fact that the quality of the creative used in the ad can have such a significant impact on sales outcomes, we can begin to see why it is also essential to optimize creative strategy and messaging on the front end of the planning process. While front-end testing may not be second nature to digital advertisers just yet, we ignore its importance at our own peril.”

Additional comScore ARS research demonstrates the importance of getting the creative strategy (i.e. value proposition, sales message, etc.) right at the outset of a campaign. For a series of 26 campaigns conducted in Canada, comScore ARS scored the campaign’s creative strategy, using the ARS Consumer Choice Score (See definition of ARS Consumer Choice Score at bottom). The research categorized the results for each campaign into below-average, average and above-average relative to the comScore ARS Fair Share Benchmark, which provides the expected score for an average campaign taking into account marketplace factors associated with the advertised brand and category. (See definition of comScore ARS Fair Share Benchmark at bottom.) The actual creative execution was then scored, using the ARS Consumer Choice Score, again categorizing each campaign into below-average, average and above-average relative rankings.

The relationship between the creative strategy’s score and the resulting execution’s score helps to shed light on the value of a strong, upfront creative strategy. Study findings showed that of the six campaigns with an above-average creative strategy, five resulted in an above-average execution (83 percent). Similarly, among the three campaigns with a below-average creative strategy, each of them resulted in a below average execution. Additionally, none of the campaigns with a below-average creative strategy score performed above-average on creative execution.

“While it is easy to overlook, getting the creative strategy correct at the outset of a campaign is fundamental to creating campaigns that actually work,” added Mr. Bernie. “There are several phases to a campaign that must go right, while getting any one of those phases wrong significantly increases the likelihood that the campaign will not perform well in market.”

D-Box Technologies has announced its second deal in two days with the Larry H. Miller Megaplex Theatres set to feature D-BOX motion-enhanced seats at its Ogden, Utah location. The Megaplex 13 at the Junction will boast 30 D-BOX MFX Seats that move in perfect sync with the onscreen movie action. Each seat creates subtle, refined motion effects that pitch, roll and heave resulting in an incredibly immersive movie-watching experience.

“Larry Miller Megaplex Theatres are often among the top-grossing movie theatres in the United States,” said President and Chief Executive Officer of D-BOX Technologies, Claude Mc Master. “The success of D-BOX at the South Jordan location has been tremendous and we are honored to partner again, further increasing our depth in the western U.S.”

“D-BOX continues to prove its worth and exceed our expectations at our Megaplex 20 in South Jordan with moviegoers wildly excited about their experience,” said Blake Andersen, Senior Vice-President and General Manager of Megaplex Theatres. “It makes sense for us to build on the momentum and introduce it at another theatre. We’ve always been held in the highest regard when it comes to theatre technologies and incorporating D-BOX at additional theatres is a natural progression.”

There is a ton of news coming out of the Canadian Creatisphere today. Grab a coffee and let’s take a look at what’s going on so far. Congratulations to the team over at Capcom Studios Vancouver whose Dead Rising 2: Case Zero game was the top selling title last year on XBLA with 689 000 units downloaded to Xboxes around the world. Congratulations also to the Assassin’s Creed team over at Ubisoft Montreal for being named as the Guinness world record holder with Assassin’s Creed II being featured on 127 international publications between April 2009 and April 2010.

A free version of The Balls! Extreme Sports Ball Busting has been released by Savant Inc. The Balls game is compatible with the iPhone, iPod Touch and iPad; the paid version is listed at 99 cents USD. The free version offers OpenFeint and the same great graphics, audio, and frantic gameplay as the paid version, with a teaser for another mode coming in the future.

Riese: The Battle for Eleysia by Genius Factor Games has had an update to its features, along with a bug fix. Add features include the addition of Head-to-Head Multiplayer (via local wifi), stability improvements and aforementioned bug fixes, along with updates to the battle screens, How To Play help and screen-flow for editing decks. Riese: The Battle for Eleysia sells in the iTunes App Store for $2.99 USD.

Drift Mania Championship is now available worldwide on the Mac AppStore for $2.99. This new high-resolution version includes all the in-app purchase items that are available as options in the iOS version. As with all previous platform versions, the Mac AppStore version is loaded with new features like real drifting, as well as the ability to compete with users who are on other iOS or Android devices. Experience longer burnouts, taking 11 different vehicles through 3 levels of difficulty on 8 tracks as you compete to take over the global leaderboards.

ACM SIGGRAPH Vancouver has just announced its latest event, which will be held on February 8th in the Djavad Mowafaghian Cinema at the SFU Woodward’s campus on West Hastings. Tron – Cult Favourite to Franchise will feature two presentations that will take a look at this convergence of  Vancouver film and game development teams. The first presentation will cover the visual effects used in the making of TRON and TRON: Legacy. This session will be presented by TRON animator and programmer Frank Vitz and Darren Poe, Digital Supervisor at Digital Domain Vancouver.  In the second presentation, former Propaganda Games Technical Art Director Gary Snyder and Art Director David Patch will share their experiences working with the TRON: Legacy film team to recreate the TRON assets and storyline in the video game TRON: Evolution. Tickets for this event are $25.00 for non-SIGGRAPH members or $15.00 for members and include a pre-event social mixer.

Hothead Games has released part two of the Ask Dr. Mike video series with Dr. Mike Hayward. Watch this intense and dramatic documentary which studies the habits of Swarmites as they weave their way through diabolical and unrelenting gauntlets of death and destruction, attempting to be the last pudgy blue moron still standing. It is highly recommended that those who are planning to take over their own Swarm colonies study the video series closely, so that you will be prepared for any situation into which your Swarmites will undoubtedly  place themselves. If you have the opportunity to practice herding cats, I suggest you take advantage of the experience.

[youtube:http://www.youtube.com/watch?v=-ySRKr8omkY]

As part of the PlayStation®Network “11 for 11” sale, players can grab Big Sandwich’s thrilling dragon-themed game HOARD™ for half-price until January 31st. With game play for 1 to 4 players, HOARD™ combines action and strategy elements to create an innovative gameplay mix unlike anything else on the store. The game features over 35 levels, 4 game modes, 100+ badges to earn, trophy support, leaderboards, and any combination of couch and online players. Best of all, HOARD™ puts the dragon in the hero’s role, where he must strive against cruel knights, fierce wizards, conniving burglars, and even rampaging giants.

Critics and consumers alike have appreciated HOARD’s unique design. IGN recently honored HOARD™ with the “Best Quick Fix” Best of 2010 award, and the game was also nominated in the “Best Competitive Multiplayer” category. Joystiq says “HOARD’s gameplay shines,” and 1UP reports “the game hides a surprising layer of complexity and strategy.”

“If you’ve been keeping an eye on HOARD™ but have been waiting for the right time to try it, now’s officially that time,” says Glenn Barnes, Big Sandwich’s Creative Director. “For less than 8 bucks you get a proven, acclaimed game with over 20 hours of gameplay. It’s a no-brainer.”

Don’t forget to get your nominations in for The Technology Impact Awards. The BCTIA will be accepting submissions for BC’s top technology innovations, companies and individuals from all sectors until March 11th. The TIAs will be held on the evening of June 9th at the Vancouver Convention Centre. The Award categories are as follows:

Technology Awards: Most Promising Pre-Commercial Technology, Excellence in Product Innovation and Best Application of Technology

Company Awards: Most Promising Start-up, Emerging Company of the Year and Company of the Year

Personal Recognition Awards: Team of the Year, Community Engagement and Person of the Year

The Canadian Marketing Association invites you to attend the 2nd Annual CMA Awards Case Study event, where attendees will join Master of Ceremonies Aldo Cundari in a close-up look at some of today’s top creative works and better understand how they came to be CMA Award winners. The Case Study event will be held in the Victoria Room at  Toronto’s Metropolitan Hotel on February 2nd from 3:30 – 5:30pm, with a networking social immediately following the session. All-inclusive tickets are $75.00 each for CMA members or $95.00 earch for non-members. Tickets for the cocktail party only are $25.00 each for CMA members or $30.00 each for non-members.

Merging+Media has announced that there will be a Spring session featuring Anita Ondine-Smith, who will present an exclusive Transmedia Seminar + Lab on April 28th and 29th at the VanCity Theatre in Vancouver. The focus of this session will be a 1/2 day Seminar with a 1 ½ day hands-on in-depth lab on the full cycle of Transmedia development, writing, production and distribution from Conception to Consumption. Event participants will obtain a framework for production as well as Creative Toolkit and Business Strategies for Transmedia production. This Transmedia theory, Case studies and architectural workshop is designed to provide tools to create successful transmedia productions. The seminar portion of the event will be open to 100-150 people, while 20-24 producers, writers, broadcasters, commissioning editors will be selected to take part in the workshop.

Merging+Media has also confirmed that the next full conference and master class will be returning in October. Like the first conference held last fall, this event will feature world class speakers and experts who will present “Best in Class” case studies and high calibre discussions on the business of cross-media production. The two day programme will include a Masterclass + Conference, International B2B Matchmaking, Networking receptions, M+M Socializer + Digital Gallery to showcase our latest local technology. The Merging+Media 2011 Masterclass will include the Merging+Media Pitch and Development Prize. Keep an eye on the Merging+Media site for confirmed dates and speakers.

The Canadian Telecom Summit has early bird pricing available until February 28th, which means you can save $200.00 off the regular registration price. The 10th annual Canadian Telecom Summit will be taking place in Toronto on May 31st through June 2nd and offers three days of discussion regarding the key issues and trends surrounding the Canadian Telecom industry.

Group buying site SwarmJam, which launched across all Postmedia Network properties in December has expanded to the Winnipeg area through a partnership with the Winnipeg Free Press. The promotion-based system uses a platform through which consumers are connected with local businesses. SwarmJam’s group buying service offers savings of 50% or better, which for some deals can actually grow progressively better as more people sign onl For “progressive deals”, when the offer closes, the number of cumulative purchases determines the actual discount. So, these deals become better as subscribers share the promotion with friends, family and people in their social network. Users of the service simply sign up for a free subscription to get the SwarmJam Winnipeg Daily Deal emailed directly to their inbox. They can then click on deals they like, pay online, print the certificate and visit the business to redeem it. There are currently thirteen major urban and suburban areas which offer SwarmJam deals.

Wicked Interactive, publisher of Mission Against Terror, has launched Occupation Mode with a twist. Alongside the hotly anticipated new game mode which brings hardcore, capture-the-flag-style gameplay comes the chance to win the most unique and priceless weapon so far seen in the popular, free-to-play shooter – the Golden AK-47.

“We have been saving this announcement for just the right moment,” said Sam Ho, Director, Wicked Interactive. “With the frenzy of excitement over Occupation Mode, it seemed like the perfect time to blow everyone’s minds with this news. The Golden AK-47 is the ultimate showpiece for the M.A.T. community.”

The Lottery System enables players to take a break from a raw competition of Occupation Mode. Just like any other lottery, players step up, lay down their ticket and spin an actual wheel that appears right in the middle of the screen. The Golden AK-47 is merely the ultimate prize; there are plenty more for those who are feeling lucky.

“There are a whole assortment of weapons that the Lottery System offers,” added Ho. “Many, like the Golden AK-47, are one-of-a-kind items that cannot be purchased. We hope the M.A.T. Community enjoys the new System. It’s our way of helping them forget the winter doldrums.