First Foursquare Application for Digital Signage Networks Launched by ScreenScape
Charlottetown’s ScreenScape, a community-based digital signage network, has launched its foursquare widget, the first foursquare application for digital signage networks. The widget empowers businesses who use both ScreenScape and foursquare to recognize and reward foursquare users in real-time by showing custom foursquare content on digital displays inside their venue. ScreenScape Members can start using the new widget today by logging into their account, as normal, and browsing to “add content”.
The market for location-based services like foursquare is still maturing, but adoption numbers are growing quickly. Foursquare currently has over 3 million registered users, and adds more than 100,000 new members a week. At the same time, marketers are still exploring how to best manage their promotional campaigns using location-based services and how to engage and reward users of the services on-premise. ScreenScape’s foursquare widget gives businesses the tools to harness foursquare for highly targeted in-venue marketing, or “hyper-local marketing,” that speaks directly to the customer and influences purchasing decisions in real-time. By acknowledging and rewarding foursquare user check-ins, venues can deepen customer loyalty and encourage them to continue to visit their venue and check-in, as well as recommend their own network of friends to do the same.
“With the release of our new foursquare widget, ScreenScape has clearly demonstrated its uniqueness in the digital signage industry. ScreenScape-powered displays can play a key role in helping to manage location-based services and bridging the gap between online and on-site marketing. By encouraging check-ins and posting real-time messages we are able to complement location-based marketing services and deliver to our community of users another interesting way to engage with customers,” said Kevin Dwyer, president and chief executive officer of ScreenScape. “Foursquare has broken new ground with its service, and we believe ScreenScape is the perfect tool to bring it to life where it really counts – right at the point-of-sale.”
ScreenScape is built on open Internet technology and delivered as software-as-a-service (SaaS). Businesses with multiple venues use ScreenScape to easily manage and push content out across screens in each venue. ScreenScape’s foursquare widget helps businesses more effectively manage their foursquare campaigns across venues and ensure that staff members in each location are aware of current promotions. For instance, each venue can be equipped to deliver location-specific content such as welcoming the Mayor, while all company screens can display the same foursquare promotion.
posted in Business News, Digital Products, Mobile, National News, Social Media By: Tami | Print This Post